Is your WordPress website falling to load faster even after making use of various speed optimization tricks and techniques? Not to mention but today’s comparative marketplace has made clear to every site owner that user experience will play a major factor in conversion. When we discuss user experience than website speed always comes to the top of the list.
There can be a number of reasons behind poor website speed but the media element, mainly the image, plays a crucial role in deciding your website speed. If your WordPress website has different images on the same page then we recommend you to add lazing loading to the WordPress website.
Mainly if you are into the e-commerce industry then lazy loading will help you in a number of ways. As it allows websites to load images only when users state to scroll the website. A well-optimized website always comes with lazy loading because it allows site owners to offer the best experience by improving WordPress website speed. That is the reason why most of the businesses today look to hire experienced WordPress website design for their business.
If you’re scrolling the internet to find how you can add lazy loading to your website then you have landed on the right article where we are going to highlight some of the best methods using which you can add lazy loading into your WordPress website. Apart from that, we will also be offering what benefits you will get by adding lazy loading in your WordPress website. So make sure to stick to the end of this article.
An Overview Of Lazy Loading In WordPress
If you are running a WordPress website for a long time then you must be aware of the fact that the page loading speed can make and break any website’s online presence. Having a speed-optimized website not only allows you to offer a better user experience but also helps in getting a better ranking on the search engine result page. There are a number of reasons that can lead to poor website speed and performance like the host you select for your WordPress website, themes, plugins, and many more.
But today with the wide range of assistance available in the form of blogs, video content, and more. Businesses looking to start their own WordPress website are able to select the best host, theme, plugin, and more. Still, they come across speed-related issues that harm their website traffic and conversion. The media element you use in your website can be another important reason behind the slow loading of WordPress website speed.
Mainly websites making use of multiple images in their website design come across various speed-related issues. Adding multiple images on the same page increases the website load time. Wonder how? If you have a long scroll web page with more images and text then a general website will load every small element before displaying it to the audience. These types of practices make us wait and there are high chances that users may abandon your website without even looking at what you have got to offer.
That is the reason why WordPress websites make use of lazy loading as it ensures that the images are displayed only when users start to scroll down in your web page. When the server has to respond to only one image displayed in the first frame then it will automatically enhance your WordPress website speed that will lead to more engagement and conversion.
The reason why today most businesses hire experienced WordPress website design companies for their website is that they are aware of the fact that they will be getting a website optimized for speed and conversion. Remember when it comes to speed optimization then lazy loading can help you in a number of ways right from driving more traffic to engaging more site visitors and encouraging users to become your paying customers.
But the question comes down to how to add lazy loading in WordPress websites? If you are looking to find the answer for the same then you have landed on the right article where we are going to highlight different ways using which you can add lazy loading in the WordPress website.
If you are looking to improve your WordPress website speed then make sure to check our article on Speed Up WordPress Website Loading Time Using 10 Proven Ways In 2021
What is lazy loading in WordPress?
Before we start with different ways using which you can add lazy loading on your WordPress website let’s take a look at what is lazy loading in WordPress? Lazy loading image is a technique through which the call sent to your website server from visitor’s browsers is reduced. In short, when a visitor lands on your website their browser sends the request to your server asking to display all the elements, upon that the entire page gets downloaded in their browser including all the elements present in your page.
If your web page has multiple media elements, mainly the images and other large files on the same page then it will directly impact your website speed. Users landing on your website will not wait for long if your website is taking more time to load. That is the reason why WordPress websites make use of lazy loading. It bogged down the calls that are sent to the server at once with the goal to ensure that the user accessing the particular frame is quickly able to view your web page.
It downloads and offers the media elements that need to be immediately displayed or accessed by the user. This way the downloading of other media elements like video and images that are present in other frames are automatically delayed until the site visitors start to scroll your whole page. This way you will be able to improve your WordPress website speed and its performance. That is the reason why lazy loading is widely adopted by many WordPress website owners.
How to add Lazy loading to your WordPress website?
By now you must be having a detailed understanding of what is lazy loading and why you need to include it in your WordPress website. Next, let’s talk about one of the most anticipated questions: how you can add lazy loading to your WordPress website. Well, the answer is very simple: if you are making use of WordPress then you always have access to various plugins for different purposes. When it comes to adding lazy loading in WordPress websites you get access to multiple plugins. Below we’ll be highlighting some of the best lazy loading plugins that you can use for your WordPress website:
Adding lazy loading using WP Rocket Lazy Loading Plugin
If you are in the WordPress industry for a long time then you must have heard the name WP Rocket. It is another popular and widely used plugin for multiple purposes. If you are already using the WP Rocket for website optimization purposes then you must feel lucky as you don’t have to download a separate plugin to set up lazing loading in your WordPress website. Using WP rocket you can easily add lazy loading to your WordPress website. It is one of the leading cache plugins that also helps you to easily turn on lazy loading in your WordPress website.
Not only that but using WP Rocket you can easily optimize your WordPress website speed without having any pre-knowledge about any technical terms. The cache setting offered by the WP Rocket plugin will help you to set up your WordPress website speed. That is the reason why it is called an all-in-one plugin that comes with a bunch of features to help you enhance your WordPress website.
To enable lazy loading in your WordPress website you just have to check a few boxes in the setting that will help you to enhance your WordPress website. WP Rocket allows you to enable lazy loading for images as well as videos. So when it comes to lazing loading you can always consider WP Rocket in your list. To be more clear with how you can use the plugin we recommend you to follow the below points:
- You just have to download the WP rocket plugin, to do that go to your WordPress dashboard from the plugin section download the WP rocket plugin once you are done downloading and activating the plugin the next thing you can do is
- configure the plugin
- To do that go to your WordPress dashboard in the Setting drop-down menu you will find the lazy load option.
- Click on it and from there you can select the element that you want to add under lazy loading.
- Once you are done selecting the boxes then you can click on the Save button.
If you are getting your business website designed by an experienced WordPress website design company then you don’t have to worry about your website speed as they will ensure to create and offer website design that runs flawlessly on every device.
Use Optimole Plugin for Lazy loading
The next free plugin that you can use for your WordPress website to enable lazy loading is the “optimal” plugin. It is another popular leading plugin that you can use for your WordPress website to enable lazy loading in your website design. Optimole is a leading image compression plugin that allows you to easily enable lazy loading within a few clicks.
But here is the take: if your existing WordPress website is driving more than 5000 monthly traffic or monthly visitors then you need to take up their premium version of the plugin. To enable the premium version of the plugin you need to install the plugin in your WordPress dashboard.
Go to your WordPress dashboard then navigate to the plugin section from there you can go to the search bar search for Optimole plugin and from there you can download and activate the plugin. Once you are done then go to the media option form there select the optimal option and then click on the Register & Email API key. The API key will be emailed to your registered email.
You just need to copy and paste the API key and then click on the “connect to Optimol service”. After that, you can click on the setting tab where you can enable the “scale image and lazy load” option. This way you will be able to implement the lazy load option in your WordPress website design and improve your website speed.
The premium version offers you access to the advanced features, to access them you need to click on the advanced tab. From there you can customize how the image will load. So optimal is another plugin that you can use to add lazy load in your WordPress website.
Adding Lazy Loading Manually
While making use of plugins is always preferred by most WordPress websites. But still, there are few who look to know how they can add lazy loading manually. Well, here we have good news for you while adding lazy loading manually in the WordPress website will expertise in coding. As you have to make changes in the core files manually and add the custom script to it.
However, if you are not so friendly with codes and don’t want to add any plugins and have few images then you might feel happy to know the WordPress 5.5 has included lazy loading in the core software. Even if you do not have any dedicated lazy loading plugin or code implemented into your core files, WordPress will by default implement lazy loading so that you are able to offer the best user experience to your site visitors.
So you don’t have to worry about lazing loading as you will be having access to it. However, there are other factors that can slow down your WordPress website. That is the reason why we recommend you to hire an experienced WordPress website design company that can help you to create a highly attractive and effective website design for your business.
By now you must be aware of the fact that lazy loading has become one of the most crucial factors that can decide the conversion of your website. If you are failing to add lazy loading in your WordPress website then you might start getting a higher bounce rate that will lead to lower ranking and conversion. Above we have mentioned some of the best plugins and easy using which you can add lazy loading in your WordPress website.
If your website has fewer images then you do not have to worry about adding a dedicated plugin for lazy loading as WordPress 5.5 comes with lazy loading built as an integral part of the software. If you are looking to know more about how you can create an effective and conversion-centric WordPress website for your business then we highly recommend you to get in touch with an experienced WordPress website design company that can help you to create a highly attractive and effective website design for your business.