Email Marketing Series: 10 Tips To Boost An Email List Using Social Media In 2020

Social media is one of the best inbound marketing channel that can help you in getting in touch with the maximum number of users. But if you want your user to know about your products and stay connected with your business then you have to include them in your email list. Social media fans and followers numbers may impress you but are they benefiting your business? Do you have your social media follower’s email in your email list? 

If you don’t, then instead of focusing on getting maximum followers on social media you should focus on including those followers email id to grow your email list. Because emails have a higher delivery rate and it can convert your prospects into paying customers. That’s why it is essential to discover ways to grow your email list with social media. And it is also important to know different types of emails that you can send to your subscribers. 

Check our blog on 10 Different Types of email that every business should send

Many businesses are using social media to build their email list and if you want your business to stand among them. Then use the tips that we have mentioned in this blog to grow an email list using social media.  

How to grow an email list with social media?

1. Use Twitter Chats to share details about your lead magnet 

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Most of us look at twitter and analyze that only tweeting, retweeting and twitter ads are beneficial features for businesses. But if you want to grow your email list through twitter then Twitter Chats are another important aspect of Twitter. 

As it helps in bringing like-minded users together in one place to discuss particular topics by throwing different types of questions and problems faced by users. 

For example, a twitter chat on  What is the reason behind website rank drop can bring a lot of users to discuss the problem that the industry is facing and the solution for that problem. 

You can host a twitter chat and get people involved in your topic and wait for the right time to introduce the solution for that problem in the form of lead magnet. This way you can get a lot of unique followers on twitter and their email id. 

Before hosting a twitter chat you can join other chats of the same industry to see how twitter chats are hosted. It will help you in getting the real feel of questions asked by the users and how twitter chats work. 

Once you are clear on how to host a twitter chat then you can identify a topic that can grab the user’s attention and prepare a free and relevant lead magnet that solves the problem.

Then you can Host the twitter chat and wait for the right time to pitch your lead magnet in chat using the hashtag. This way you can attract the user’s attention on your lead magnet and encourage them to download your lead magnet by providing their details.  

2. Take advantage of LinkedIn Groups

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LinkedIn is one of the most famous social networks that help in connecting professionals from the corporate world. And many services providing companies use LinkedIn groups to communicate with other professionals to showcase their knowledge and skill.

It is the best platform to build a strong network with companies CEO’s, CFOs, CMOs and other stakeholders of companies. 

Now you might be wondering how to get LinkedIn users email id. So, you can start by creating a LinkedIn group with an optimized profile that can showcase what your group is about and what users are going to get. 

Next, you should focus on collecting members and nurturing them by posting some valuable articles written by you or some other author. This will help you in creating engagement and discussion among your group members and they may start recommending your group to their colleagues or friends.

You can use the advanced built-in search feature on LinkedIn to find members for your group. It is better to target at least 1000-1500 members that belong to your niche. Then you can create a spreadsheet, where you can paste their details. 

These details will help you in analyzing how you are going to contact them and approach them to join your group. After getting their details you can start contacting them by providing reason on why they should join your group. 

Well, every email id from LinkedIn that you are going to include in your email list are valuable. It takes time to go through the process but if you are successful in building an attractive group then it will become easy for you to get your group member’s email id. And always remember to make a one-on-one connection with your group members as it can add value to your business. 

3. Include call-to-action in social media profile & bio

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Including the CTA button and links in social media profile can help you in converting your followers into subscribers. Nowadays most of the companies focus on creating a strategy that can help them in getting the maximum number of followers. But If you want social media to benefit your business then you should also focus on including those follower’s email id into your email list.   

You can create a CTA in your social media bio that redirects a user onto your landing page that is designed to collect the user’s details. Instead of displaying your companies website URL in social BIO you can create a landing page specifically for sign up and pasting its link. Because displaying a website link can help you in getting traffic but it will not persuade your every visit to fill out the opt-in form on the website. That’s the reason why pasting landing page links can be beneficial for your company in collecting user’s data.  

Adding CTAs will also help you in converting your new follower into a new subscriber. Because most of the time after following a social media page users look into bio to learn more about the company. So, you have to design an enticing landing page that can encourage your social media followers to subscribe to your email list. 

4. Use Facebook Ads to promote your lead magnet

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One of the most common questions that are asked by small and large scale businesses  How to grow an email list using Facebook”

If you feel that your lead magnet can solve users’ problems then why not invest some money in Facebook ads to promote your lead magnet. Social media advertising is another fastest way to get the potential user details in exchange for eBooks, checklist, coupon code, etc.   Facebook ads allow us to choose demographics depending on the industry.  

You can select demographics depending on your industry and create an astonishing ad that can convert users into potential subscribers. Your message on the ad also plays an important role in deciding the clicks and impressions that you are going to get. An attractive message can help you in getting instant results for your lead-generating campaign.

Well, it is not easy to grab the user’s attention on a Facebook ad until and unless it contains an optimized image and message. That’s why it is essential to optimize an ad before running it. To analyze the performance of your ad you can run a few tests by selecting countries, gender and other demographic.

 After creating your ad you can set up your ad for a lower budget. And Run your ad for 24 hrs to check the performance and another 24 hrs to see the audience response to your ad. Once you are clear about your ad then you can target a wide range of audiences for your ads. 

To create a lead generating Facebook ad you can contact SFWP Experts, a leading marketing agency in California with a highly experienced Digital marketer that can help you in crafting a Facebook ad strategy that can make your lead generating campaign successful.

5. Promote your lead magnets in regular social media post and be consistent

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Another way to promote your free lead magnet is by scheduling a daily post on various social media platforms like Facebook, Instagram, Twitter, Pinterest, etc.  Most people are aware of the importance of promoting content on social media but they are not consistent in creating and scheduling the post. 

That’s why after creating an attractive lead magnet you can create a pop-up for your gated content or you can embed it on a landing page. Then make a list of all those blogs and landing pages by pasting their links in a spreadsheet. After creating a problem-solving lead magnet like eBook, checklist, whitepaper, etc. your aim should be advertising those lead magnets on various social media platforms in the form of image, text, and video depending on the platform. So, you can create a social media post of each lead magnet depending on your list and start promoting it on every social media platform. 

Your post doesn’t need to be visible to all of your subscribers. There are chances that only a few of your subscribers may see your post that why you should prepare a post in each format like text, image, and video and promote it on every social media platform multiple times to make it visible to your followers.  

6. Post tutorial videos on YouTube with CTA

 

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YouTube is the second largest search engine where users hangout to see interesting, educational, and entertaining videos. After Google, YouTube has the highest number of searches. So, why not take advantage of it to grow an email list. 

Almost all of us have come across some tutorial videos that we have watched to learn something or clear some concepts. By creating tutorial videos you can educate your audience and encourage them to join your email list. Tutorial videos are one of the best ways to get the user’s trust. Once a user starts trusting you then they will not hesitate in giving their details.

Before creating a tutorial video you should research keywords related to your topic Because keywords will help you in getting traffic on your tutorial videos, that’s why you should look for keywords that are searched by users and then insert those keywords to get higher traffic and rank.

After embedding keywords in your YouTube videos you should write a short description between 200-300 words which can include tags, names, and keywords in it. Your description will help users and YouTube in guiding what your video is about and inserting keywords can boost your video ranking on YouTube.  As YouTube is owned by Google so your videos on YouTube and their rank may help your website rank to grow on SERP. 

Now the question is how to get users details through YouTube videos? 

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After creating your video you should plant call to action links to get the viewers email id. You can create a  CTA card and place it at the end of your video. If you have a YouTube channel then you can find those cards inside your YouTube creator studio. 

Once you find an ADD Card option then you can click and select the link to paste your landing page link in it.  And another way to make viewers fill the opt-in form is by providing them some incentive in exchange for their information. You can paste your landing page link in the description and tell them at the end of the videos to click on the link to avail exciting offers. 

7. Add signup button and Opt-in form in Facebook page

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A Facebook page provides a lot of features that can help you in increasing your brand awareness and subscribers. You can create a Facebook page and add a signup button that can redirect users on your landing page. 

After creating a signup button you have to highlight your signup button top grab user attention. That’s where your cover image comes into play, you can create an appealing image by giving some incentive and adding an arrow that can point to your sign up button. This way you can instruct users what they have to do before taking the incentive. 

Another way to get user details is by asking them to join your community by filling opt-in forms to get the latest update. If your content is educating your audience or making them laugh then they will not hesitate in joining your community by providing their email address. If you want users to become your subscriber on Facebook then highlight your signup form at least 4 to 5 places on your Facebook business page. 

While the signup button is displayed under cover image, opt-in forms are displayed on the left sidebar in the app section. Another way you can highlight your landing page link is by embedding the link into your Facebook cover image. So, adding these links three-time on your Facebook page can help your company in growing its email list.

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8. Host a contest/giveaway and share details on social media 

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Almost every person on the earth loves giveaways, that’s why companies advertise their giveaways on social media to convert users into subscribers. Many small and large scale companies create a giveaway strategy, where they ask the user to join the contest and share the details of the content with their friends and email list. 

By sharing the details there are more chances of getting new entries and getting your content viral among the audience. Because in return, you are giving your entrants some incentive to share the details of your giveaways. If you are trying to get the user’s email id through regular ways then it will take time to build an email list. Whereas hosting a contest or giveaways can help you in generating a good amount of emails in your email list within a short period. 

Giveaways are always helpful in the growth of an email list but it is important to craft a contest/giveaways that are going to target your niche market and ideal audience. If your giveaways target all types of the audience then you will be getting the number (quantity) of email users that don’t care about your business. That’s why you should focus on crafting a strategy for giveaways that can help in getting more quality leads. Because building quality subscribers will help you in making your email marketing campaign successful. And they may convert into paying customers after getting in-depth knowledge about your product and services.  

If you are looking to build a giveaway/contest strategy for your business then you can contact SFWP Experts, a leading marketing agency in California with highly experienced marketing professionals. That can help you in crafting a strategy for your giveaway to target your niche market and ideal audience. 

9. Use Instagram Stories to promote your landing page link 

 

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Nowadays Instagram stories are becoming more popular among users and it is grabbing a lot of user’s attention. People have started to film short stories about different things they want to show to Instagram users. That’s the reason why users have started showing interest in watching Instagram stories.  

Instagram posts are already popular among marketers to grow engagement and drive traffic to the website. But as the days are passing it is becoming difficult for an Instagram post to reach every follower.  That’s why most of the marketers wonder How to grow an email list using Instagram? 

If you are among them then its time to start using Instagram stories to advertise your lead magnet and incentive. Your Instagram story will have a higher reach than your post. If people find something interesting and useful in your story. Then they will not hesitate in taking action in your story. We are not saying that you should stop posting content on Instagram but to get the better result use Instagram stories to promote your CTAs. 

10. Share details of your webinars on social media platform 

Webinars are one of the most effective ways of growing an email list with quality email ids. You can use social media platforms to promote details about your webinar. As it will help you in grabbing the user’s attention and their details. If your webinar is helpful and educating enough then there are chances that users may start sharing details about your webinar making it viral among the audience.  

That’s why always remember to promote your webinar on multiple social media platforms. Most of the time marketers focus on promoting their lead magnet on Facebook, Instagram and twitter only. But if you are looking to make your lead generation campaign successful then use other social media platforms to promote your webinars.  Because users are not going to boycott your website after seeing the same post on various social media platforms. 

So, make sure you use all of the resources (social media platforms) to promote your webinars to make your lead generation campaign successful. 

Conclusion 

Social Media has always been the best platform to promote a brand, product, and CTAs. That’s why it is used by almost every company in the world. If you use social media platforms carefully then it can boost your company’s revenue. 

If you are concentrating on getting more followers on social media then always remember to get your follower’s email id. Because your post may not be visible to all of your followers but your emails will be delivered to almost  90% of subscribers in your email list.  

If you are looking to prepare a social strategy to grow your email list then you can contact SFWP Experts, an award-winning marketing agency in California with high experienced social media and email marketer. That can help you in crafting a lucrative strategy that can boost your company’s revenue.

Frequently asked questions: 

1. How to build an email list from social media?

Social Media is the best inbound marketing channel that can help you in converting your followers into email subscribers. Just you have to know a few tips and strategies that can persuade them to give their details. 

  • Use Twitter Chats to share details about your lead magnet 
  • Take advantage of LinkedIn Groups
  • Include call-to-action in social media profile 
  • Use Facebook Ads to promote your lead magnet
  • Promote your lead magnets in regular social media post and be consistent
  • Post tutorial videos on YouTube with CTA
  • Add signup button and Optin form in Facebook page
  • Use Instagram Stories to promote your landing page link 
  • Host a contest/giveaway and share details on social media 
  • Share details of your webinars on social media platform 

2. How to grow my email list through Instagram?

Growing an email list through Instagram will help you in adding potential users email id in your email list.  

  • Promote your sign-up form and  landing page link in Instagram stories 
  • Display your call to action links in the Instagram bio 
  • Be consistent in promoting your lead magnets and incentives 
  • Run Instagram sponsored ads to promote your incentives
  • Promote your premium content on Instagram  

3. How can I grow my email list through Facebook?

If you are looking to grow your email list through Facebook then always remember to display your signup form or landing page link at least 4 to 5 places on your Facebook business page.

  • You can activate sign up button on your Facebook page
  • Host different type of giveaways/ contest and share details 
  • Offer gated content and promote it on Facebook 
  • Embed landing page links in your cover photo 
  • Make use of Facebook ads 
  • Be consistent in promoting your lead magnet 
  • Highlight and promote
  • Ask users to join your community by 

4. How can I grow my email list through YouTube?

YouTube is the second largest search engine where users hangout to see interesting, educational, and entertaining videos. After Google, YouTube has the highest number of searches. So, if you want to promote your lead magnet in your YouTube video then  

  • You can place an end card at the end of the video and ask your viewers to sign up. 
  • Promote your landing page link in the description. 
  • You can promote your lead magnet on your channel header 
  • Paste your landing page link in the  comment section
  • Then in the about tab, you can promote your lead magnet and incentive
  • You can also add annotation in your YouTube videos about your lead magnet
  • Promote your lead magnet through YouTube ads 

5. How can I grow my email list through Pinterest? 

Pinterest is another popular social media that can help you in driving traffic and getting a lot of users email id. Because Pinterest is as much popular as Instagram and twitter and holds 291 million monthly active users.  If you are looking to generate lead from Pinterest then 

  • Craft an attractive landing page and promote it on Pinterest
  • Promote your gated content on Pinterest
  • Offer gated analytical report of your company
  • Offer content upgrade
  • Add landing page links in images on Pinterest  
  • Offer incentive through your pins

6. Is it good to spend money on social media ads to grow an email list?

Yes, why not? If you are ready to invest money in social media ads then it will surely help you in growing your email list.

  • It will help you in getting potential leads
  • You can define your demographics depending on your lead magnet
  • Increases your lead magnet reach 
  • Help in growing an email list faster
  • You can analyze the response of your lead magnet and make changes according to that.