Ecommerce Website Redesign: 10 Tips To consider before redesigning your online store In 2021

The recent COVID19 pandemic has made people realize the importance of having an ecommerce website. But businesses that are running an online store for a long time should be aware of the fact the pandemic has changed many things one among them is how people interact with the website design. So if you haven’t updated your ecommerce website design then it’s the right time to get your e-commerce website redesign for your business as well as your audience.

Most of the popular and successful ecommerce websites keep their design updated with the latest trends so that they don’t end up losing even any customer. Today the online store you offer should be able to help your site visitor to find the product and information on your website easily without facing many difficulties. That is the reason most the online store looks to hire an experienced eCommerce website design company to get their website redesigned.  

  sfwpexperts.com-Ecommerce-Website-Redesign-8-Tips-To-consider-before-redesigning-your-online-store4

Redesigning ecommerce website design ensures that your online store is prepared for all types of changes whether it’s a search engine or the user’s buying behavior.  So if you are planning to redesign your existing website then you have landed on the right article where we are going to list some of the best tips that can be considered before redesigning your existing website. Apart from that, we are also going to highlight how much it will cost to redesign your existing ecommerce website. So make sure you stick to the end of this article. 

Table Of Content: 

An overview of an ecommerce website redesign

The ecommerce website design you create allows you to make your product reach a maximum audience. But the design you create and offer decides whether the user will take action on your ecommerce website or not. No matter how effective and helpful your products are for your prospects, if the website design of your offers is failing to relate with them or impress them then they will hesitate to perform the desired action on your website. 

If you are already running an ecommerce website but haven’t updated your ecommerce website design for long then it’s the right time to get it redesigned. With more and more people are making purchases from the online platform you can’t afford to offer your prospects a monotonous and confusing ecommerce website design.

So when it comes to deciding whether you should redesign your website or not, you need to ask multiple questions like Is your ecommerce website failing to drive the desired amount of traffic and sales? Are you able to encourage your site visitors to convert into paying customers?

If the answer to both the questions is no then you need to think about taking the necessary steps by redesigning your existing online store. Redesigning a website not only helps you to include the latest features and e-commerce design trends but also allows you to make the website more relevant with the help of previous data.

sfwpexperts.com-Ecommerce-Website-Redesign-8-Tips-To-consider-before-redesigning-your-online-store1 

Whenever a user wishes to make a purchase the first thing they do is visit an online store and check the price along with delivery. Even if they have an option to purchase the item offline they take a look at an online store. That is the reason why it is essential for you to offer an online store that grabs user’s attention and encourages them to take action. Because a monotonous and confusing e-commerce website not only drives users away but also creates a negative impression about your website and business. 

Mainly after the pandemic where users have spent more time on the internet than on roads you can’t afford to offer just any other online store. You need to ensure that users that are landing on your website are easily able to navigate around your online store and purchase products without facing many difficulties. 

Most of your competitors who have already got their ecommerce website design earlier might look for some other techniques and strategies to enhance their design. But if you haven’t then it’s the golden opportunity to get your online store redesigned with a goal to grab more site visitors and convert them into paying customers. So before we highlight tips that you can consider before redesigning your website we would like to start with offering a few more reasons on why you should get your ecommerce website redesigned. 

How often businesses should get their ecommerce website redesigned?

Most ecommerce businesses have one common question in mind: how often should they plan to get the ecommerce website redesigned? Well to make your website and business stay competitive, online stores should often update their design and feature for better conversion. But when it comes to redesigning the whole ecommerce website then it’s something that can involve higher costing but the value you get from it can worth each penny. So an ecommerce website should plan to get the whole website redesign every 3 – 5 years.  

Because redesigning an ecommerce website means going through different previous data then creating the website design strategy to start redesigning the website from the scratch. In the initial stage, you might not have enough data that can help you to create an attractive and converting ecommerce website design. But when you plan to redesign an existing website then you get access to some of the invaluable data which can be used to create a highly converting ecommerce website that relates with potential audience expectation.

sfwpexperts.com-Ecommerce-Website-Redesign-8-Tips-To-consider-before-redesigning-your-online-store2

Getting your website redesigned will not only help you to gain a new customer but your existing customer who might visit back on your website to make their next purchase will feel enlightened after visiting your website. This way you can convert your existing customer into loyal customers. So let’s take a look into some of the important points on why you need to get your ecommerce website redesigned

9 reason why it’s essential for your to get your ecommerce website redesigned

1. Better branding

When it comes to ecommerce websites then branding plays a crucial role in making your potential customer trust your products and business. Today most online stores are focused on making their website responsive, optimizing it for search engines, and more. But to succeed in the competitive marketplace one needs to go beyond that by focusing more on branding. Yes, the branding of your website and business can play a major role in traffic conversion and also covering existing customers into loyal customers. 

By redesigning an ecommerce website you are making it easier for prospective customers to get the best buying experience which will result in better branding. Through this, you will be able to promote your brand and gain credibility which is essential if you are looking to drive more conversion and outperform your competitors.

Whenever a user lands on your website they go through every small aspect of your online store right from the design to the quality of the website. It will help them to decide whether they can trust you online or not. By redesigning your website you are not only improving the design but the whole branding of your website. 

An outdated website doesn’t work well mainly if your goal is to drive more traffic and conversion. A small bad user experience can create a bad reputation and drive your customers away from your ecommerce website. However, offering your existing ecommerce website to an experienced ecommerce website design company can result in creating a research-based conversion-centric ecommerce website design that will help you to improve your branding. 

2. Help in reducing website bounce rate 

If you are running an ecommerce website then you must be familiar with the term “Bounce Rate”. It is one of the metrics that most ecommerce websites fear or we can say can break the whole business. No one wants their potential customer to visit their website and leave it without performing any action. But due to some difficulties faced by users while navigating your website or purchasing your product they prefer to visit your competitor’s website that gives rise to the Bounce rate. 

While redesigning an ecommerce website you work with a bunch of data that helps in eliminating so factors that are giving rise to high bounce rate, low conversion rate, and low return on investment. That was the reason why we have mentioned earlier that every ecommerce website should opt for redesign every 3-4 years. Redesigning an ecommerce website helps in improving these parameters and ensures your website design and marketing efforts are offering your desired results. But for that, you need to hire an experinced website design company for your business. 

sfwpexperts.com-Ecommerce-Website-Redesign-8-Tips-To-consider-before-redesigning-your-online-store3

3. Website Redesign Help You To Improve User Experience (UX) 

In the ecommerce industry, the user experience or UX plays a crucial role in grabbing user attention and converting them into customers. Or we can say the UX of your ecommerce website can make or break your online business. The UX or user experience is the primary factor that helps users to decide whether your online store is right for them or not. If your potential customers are not satisfied with the experience then they will never hesitate to shift to your competitor’s website. 

Mainly after the pandemic where users have spent most of their time scrolling different websites, they look for the best experience. If they are struggling to find the information or the product then it will automatically create a bad experience and reputation about your online store. That is the reason why every website should look for redesigning their online store for better results. 

By redesigning your existing ecommerce website your online store can offer a more optimized user experience which will result in gaining user’s trust and better conversion. So if you are wondering why you should get your website redesigned then you can always consider user experience in your list. If you haven’t planned for a redesign then it’s the best time when things are going back on track and businesses are on the edge of restarting and recovering from the classes they came across during the COVID19 pandemic.

4. Website Redesigning can Lead to Better Conversion 

One of the most common issues that every website has now and had before pandemic was getting lower conversion rates. Conversion rate is something that every business looks to improve and whether you are aware or not but more than marketing your website design plays a crucial role in converting your site visitors into paying customers. 

According to the recent research conducted by the Missouri University of Science and technology before a user takes any action on your website they spend about 2.6 seconds just analyzing and scanning your website to find the information they are looking to have. The longer they spend time searching for the information and the higher chances will be that they will bounce from your website. 

So your goal should be to offer a design that encourages users to say and learn more about your product and services. The longer they will stay on your website the better they will know about you and it will also create a good impression which will result in better conversion. Remember the first impression of your website design will play a major role in deciding whether the user will stay or bounce back to some other website. 

If your current website is not offering your desired conversion mainly after a lot of marketing efforts then it’s time for you to redesign your website by hiring a reliable and experienced website design company for your business. 

5. Declining Sales 

Every ecommerce website is focused on improving their ecommerce website sales but most of them fail not because the marketing efforts are not offering the desired results. But most of the time the website and design offered by the audience fail to meet user expectations. So if your sales numbers are continuously going down even during the peak season then it’s the right time to get your website designed by an experienced website design company.   

Because the design along with bad user interface, confusing navigation, and more because the main reason behind the fall in the sales. By redesigning your website you will not only be improving your website design but the overall experience. 

6. Optimized information flow

When you create and offer an ecommerce website to your prospects you should ensure that the information inside should help site visitors to get a better understanding of your ecommerce website and products. Most of the time bad information flow becomes the primary for increasing bounce rate and decreasing conversion rate. Because the content you use inside your website helps you to deliver a message and also highlight the product features, educate potential customers, and more.  

So all the information you display on your ecommerce website encourages site visitors to explore more about your website and perform the desired action. Today it’s not just about highlighting the information on your website, but the information you use should help your site visitors get their answer. Not only that but the information should be defined and placed in a more strategic way that grabs user attention. 

During the pandemic, users have visited multiple websites so they have set some priorities, so the people they are visiting your website might expect the precious information on the top that is the reason why it’s said the information should be placed on the right format. By redesign your website, you can improve your website information flow for better traffic and conversion. The highly experienced ecommerce website design company you hire for your business will ensure that all the information is in place strategically that grabs user attention and encourages them to become your paying customers.  

7. Make your website AODA compliant

If you are already running an ecommerce website for a long time then you must have read or heard about ADA compliance. But if the term sounds new to you then you should be aware of ADA compliance that states your website design and component inside it should be accessible by everyone and anyone. Whether you are running a public website or a private website the AODA compliance asks every website to meet accessibility standards( WCAH 2.0). 

Earlier offering the AODA compliance website used to be a feature, but now it has become essential for every ecommerce website to meet accessibility standards. So that people with disabilities are able to access and interact with the website without facing many difficulties. Mainly if your current business is operating in Ontario province then it’s important for you to comply with website accessibility standards. Because the government bodies have rolled out hefty fines for websites and businesses that are failing to meet the AODA compliance. 

Not only that but different countries have rolled out a circular that after January 2021 every website and web content should meet WCAG 2.0 Level AA standards. So if you haven’t planned to redesign your website or confused about whether you should redesign your website or not then you can consider this point. But make sure you hire a reputed and experienced ecommerce website design company that can help you to create an attractive and conversion-centric website design that meets AODA standards.  

If you are looking to know more about ADA compliance then make sure to check our article 2021 Complete Guide On ADA compliance: What Is ADA Compliance?.. 

8. Improve website navigation 

The ecommerce website is loaded with a bunch of products as well as category pages which means your website should be easily accessible and navigable. Whenever a shopper lands on your website they will expect the navigation of your online store to be easy and user-friendly. But if you fail to offer the same then it can create a bad reputation for your website and business which can result in low conversion and high bounce rate.   

No matter how effective and attractive your website design is for the user, if your navigation does not allow them to access the information for what they visited your website then you can’t expect them to become a paying customer as well. That is the reason why it is said that ecommerce website navigating plays a crucial role as it can make and break your online business. 

The reason why most of the websites out there are not able to match their competitors because of the website design and the navigation they offer to the audience. Whenever a shopper lands on your website they look to find the product or information related to the product as early as possible. If they come across various challenges while accessing your website then they can shift your competitor’s website without any hesitation.  

So if you don’t want to lose your potential shoppers to your competition then we recommend you offer more streamlined navigation. With the help of previous data, you eliminate all those obstacles that are making it difficult for your shopper to navigate your website. Or you can also look to hire an experienced website design company that can optimize your ecommerce website design along with navigation. 

9. Better search engine rankings

Not to mention how crucial SEO is for an ecommerce website and what role it plays in driving organic traffic. Most of the eCommerce websites today come across various ranking-related problems even after performing various SEO activities. If your online store is facing the same problem then we recommend you redesign the existing ecommerce website.

If you are getting your website redesigned by an experienced website design company then you don’t have to worry about SEO. Because the website developer works along with highly experienced SEO professionals to create a strategy that makes your website attractive, conversion-centric, and search engine friendly. During the redesigning phase, your website design agency will ensure that your website is coded well so that search engine bots are clearly able to identify the purpose of your web page. 

By now you must be convinced why you need to redesign your existing ecommerce website. If you need further assistance related to an ecommerce website redesign or consulting then we recommended reaching out to an experienced ecommerce website design company. Next, we are going to highlight some of the best practices that you can consider while redesigning your existing ecommerce website.

Ecommerce Website Redesign Best Practices

If you still think that you are not late for the ecommerce website redesign then you need to reconsider your thinking. Because most of the successful online stores are in the phase of adopting new changes to offer better services and experience. Today almost every successful ecommerce website businesses follow modern design trends and keep updating the website for better results. Whether it’s mobile-first or product view a successful ecommerce website knows every small element that comes into account when it comes to mobile design. 

sfwpexperts.com-Ecommerce-Website-Redesign-8-Tips-To-consider-before-redesigning-your-online-store5

So the ecommerce website design is all about offering convenience to your potential customer. If your website is failing to offer the same then it’s time to redesign your existing website. Below we are going to list some of the tips that you can consider while redesigning your existing online store:  

1. Start With Reviewing Existing Website

Now that you are planning to redesign your existing ecommerce website then the first thing that we recommend you do is to gather all the data. As your website is functioning for a long time you must have access to some of the invaluable data which can be used to enhance your ecommerce website design and functioning. 

Some of these data can be how your potential customer interacts with your website, prospect’s behavior, what they do after landing on your website, and more. That is the reason why we have asked you to review your existing website. 

Once you start reviewing your website then you will surely come across different metrics, best-performing page, worst performing page, and more. So to get a better understanding of this concept you can start thinking of your website as a house and now you are planning to go for remodeling. 

You wouldn’t start hammering on any random place. Instead, you will look into more details to understand whether you need remodeling. The same goes with website redesigning, before you start redesigning your online store the first thing that you need to do is have a clear idea or we can say the map of your online store.  

Once you get started with analyzing your online store then you will start to notice pages that need to be reconstructed from scratch, pages that require a little bit of modification, and pages that need no modification. Depending on the traffic and conversion you can get a detailed idea about which page needs to be modified by the. So below we are listing some of the points that you can consider to segment pages of your ecommerce website: 

  • Start with analyzing pages that are getting high traffic and high conversion and segment them into different lists. 
  • In the same way, you can segment pages that are getting high traffic and low conversion 
  • Then next you can create a separate list for pages with high conversion but low traffic
  • And lastly pages with low traffic as well as low conversion

2. Analyze your target audience behavior

The second in the list we have added another crucial point that every ecommerce website should follow: they are planning to redesign their website. In the beginning, you or your website design company might have analyzed potential customer behavior. In the initial phase, you might not have access to a wide range of data. But now in the redesigning phase, you get access to some of the invaluable data which can be used to get a better understanding of your prospects.

In today’s competitive marketplace it has become essential for every online store to offer an appealing design but it shouldn’t be based on whether you or your partners feel good. You are creating the website for your audience so it’s essential for you to create a design that matches your potential site visitor expectation. The website design you offer should resonate with your prospects. That is the reason why we are asking you to get a better understanding of your target audience. 

Once you are aware of their behavior then it will automatically become easy for you to create a design that relates to your target audience’s expectations. You can go through your data as well as your competitor’s data to analyze your target audience’s behavior. But if you are finding it difficult to collect information then it is always recommended to hire an experienced ecommerce website design company that can help you to create the most effective and converting ecommerce website design that relates to your customer expectation. 

3. Get a better understanding of what stops your customers

Now that you have a better understanding of your target audiences as well as the best-performing pages in your ecommerce website. Next, you must be planning to set redesigning goals but before that we recommend you to take a look at what is stopping your customer from performing the desired action. Earlier we have mentioned that during the redesigning process you will have access to invaluable data which can be used to identify the reason behind low conversion rates. 

You can start seeing these problems and the barriers and hooks that your customers come across while exploring your ecommerce website. Getting an in-depth idea about these will help you to determine: 

  • Where are your prospects getting stuck after landing on your ecommerce website? 
  • What elements and design are not influencing site visitors? 
  • What impression does your site visitor get after landing on your ecommerce website? 
  • Which elements, design, and visuals are creating confusion and doubts? 

Once you successfully identify the answer for these quests it will help you to make your ecommerce website redesign process more effective and efficient. Remember the goal should be to identify those barriers and bridge the gap during the redesign process. You can make use of google analytics and other forms of sources like feedback forms, customer reviews, and more to get detailed information about the things that are not working for your website.

Because if you are not able to get a better understanding of what is working best for your website and things that aren’t then your redesign process might fail to offer the desired results. You also have another option that is consulting with an experienced website design company to help you identify those barriers and get rid of them for better conversion and ROI.

4. Set SMART goals 

Now that you have successfully identified and gathered some of the invaluable data, next comes the crucial part of setting “SMART Goals”. Setting up goals for your redesigning process helps in making the final product more impactful. You might be planning to redesign your website because your site might not be getting sufficient traffic or your site visitor might be leaving the website without performing the desired action. 

So the goal you set should be only about the design and website appearance but should also include SEO and other marketing-related aspects. Yes, the appearance of the website plays an essential role in encouraging site visitors to take action on your website. But when you redesign your existing ecommerce website try seeing it from every point of view whether it’s SEO or marketing.

Because most of the time a website with more visuals and graphic elements makes the web page and the whole website slower to load which directly affects the website ranking and performance.  Not only that but adding more visuals acne result in difficult website navigation and confusing web pages. All these aspects fall into user experience and if your website UX is not optimized then you may end up losing lots of customers to your competitors. By setting SMART goals you can be more focused on the action that you have to take on your website design. 

So below we are going to highlight some tips that you can consider while setting the goals: 

  • So you can start by determining whether you are looking to increase your site visitor, website leads, conversion, and more 
  • When setting goal try to be more specific for the better end product
  • Instead of setting broad goals like “enhancing website appearance” you should focus more on setting goals like “using the latest UX/UI trends with more white space and simple visuals” this way you can be more specific  
  • Make sure your website redesign goal also includes things like easy navigation, easy product navigation, information flow, and more. 

You can also get in touch with a reputed and experienced ecommerce website design company that can help you to create a research-based ecommerce website design that drives more traffic and sales.

5. Avoid filling your Homepage/Landing page with excess content

While redesigning your ecommerce website you can avoid one of the common mistakes committed by an ecommerce website that is filling its homepage with a bunch of visuals and content. Ecommerce websites spend hundreds of thousands of dollars in their marketing efforts with a goal to make users land on their homepage. That is the reason why they fill the homepage with a bunch of information and products that make the home page look confusing and congested. 

Yes, it’s true that you want your site visitor to know every small detail about your ecommerce website. But filling your landing page with a bunch of product and business information can make users bounce back or abandon your online store. When a user starts scrolling your homepage and if the scroll is too long with information that does not offer an answer to users’ questions then it may offer a negative experience which will result in a higher bounce rate. 

That is the reason why we recommend following one of the well-known rules i.e. one page one purpose. If you are creating a homepage then it should include information like what you sell and other offers going on your website. Whereas on the product page you can be more specific by displaying details about the product with pictures and delivery dates. 

Before you start redesigning your website you can ask multiple questions like Do your site visitors really like to see the recently written blogs or your latest tweet or Instagram page wall? Most of these things become unhelpful if users have already landed on your ecommerce website. So adding them to your web page will not offer you any results but sometimes might distract users and drive them away from your ecommerce website.  

So the more elements you add to your website higher the changes will be for the distraction from your website’s main action. Make people achieve the task as early as possible whether it’s on mobile devices or on the desktop. To build a highly optimized ecommerce website we also recommend the business to hire an experienced ecommerce website design company that helps you build the most effective and converting eCommerce website for your online business. 

6. Focus on Improving your ROI (Return On Investment) 

As we have mentioned earlier the ecommerce website redesign is not a cost-effective process. So when you plan to redesign your existing ecommerce website it should be focused on driving more traffic, increasing average order value, and most importantly increasing conversion rate. Sometimes all three can be taken into consideration because in the ecommerce industry these three metrics are one of the most essential numbers that define the success and failure of the website. 

No matter what type of design, features, and element you embed in your website all of them should have a line back to these three goals. Once the design, feature, and elements you use in your ecommerce website start improving these factors then it will automatically help you to improve your website ROI. So when you plan to redesign your website then it’s recommended to focus more on adding elements and designs that can help you to improve your ecommerce website.

You can also hire a reputed and highly experienced ecommerce website design company that can help you to create the most effective and converting online store that helps in driving 710% ROI

7. Avoid adding long video content to your web pages

E-commerce websites are putting a high amount of money into getting the best photo of the product which is essential for every online store. Images have the potential to make and break any ecommerce business.  But nowadays every ecommerce website looks to adopt various techniques that can help them to increase their website conversion that is the reason why they started using video content. The video content has the potential to educate shoppers and offer a detailed idea about the product and how it can be utilized.

If used correctly videos can enhance your website conversion. But most of the time ecommerce websites commit a mistake by adding long videos. No matter how flashy and attractive your video thumbnail might look if you expect users to click on the play button then you should also be prepared for people ignoring your video. Many times people see the video timing and avoid watching them because the user’s attention span is short. That is the reason why we recommended you create a short video and embed it in your ecommerce website. 

The page structure will also play a major role in deciding whether the user will click and watch the video on your website or not. Create a short video or you can divide it into multiple videos and add a title that makes the user analyze what video will highlight. For example, you can create a separate video for product features and a separate one on how it can be utilized in day-to-day life. This way shoppers will like to engage with the videos depending on their needs. If someone is already aware of how the product can be utilized then they will just look at the product feature video. This way you will be able to inform your ecommerce website engagement and conversion.   

8. Optimize your listing for a bigger image

Remember today most of the ecommerce websites are accessed from mobile devices that are the reason why your goal should be to focus on making the listing better for your audience. Today most the ecommerce website focuses on showcasing more and more products on the screen thinking that it can grab user attention. But in reality, these types of practices make your listing page more confusing which gives rise to shoppers leaving your website and visiting your competitor’s online store.  

The more products you have on the screen the smaller images will appear. That is the reason why most of the product images appear to be smaller on the ecommerce website when accessed from mobile devices. Not to mention but images in your website are the key player that can make and break your business. If shoppers are failing to view the image properly then you can’t expect them to take action on your ecommerce website because most of the time the image tells more than the text. 

Some of the products like clothing, furniture, and more totally rely on the image you display on your website. SO when it comes to mobile devices we recommend you display some big images that help users to get a better understanding of the product without visiting the page. Displaying a bunch of products on the screen is far better than showcasing a few products with bigger images.  

If you wonder how you can display the images then you can take the example of one of the popular app Instagram where users get access to high-quality images with proper screen views which engages them and encourages them to explore more feeds. A good photograph always grabs user attention so is your ecommerce website. Just you need to offer a different view to your audience that allows them to select how they want to view your product. If your ecommerce website has fewer products then you can display a single product on a single farm for grabbing more user’s attention. 

If you need further assistance on how you can optimize your product listing while redesigning your ecommerce website then we recommend you to consult with an experienced ecommerce website design company that can help you to create an attractive and engaging product listing page that grabs users attention and encourages them to take action on your website.     

9. Allows your site visitors to easily access the filters 

Not to mention but filters are one of the crucial aspects of every website mainly if you are operating with hundred and thousands of products. Filters help users to find the specific product easily within a short period of time. Most ecommerce websites commit a mistake by adding the filter option in an overlay on mobile devices. Yes, it’s true that mobile devices offer less space but if shoppers fail to access the filter option then it will become difficult for them to find the right product which will give rise to things like cart abandonment, higher bounce rate, and more. 

That is the reason why every ecommerce website redesign plan should include making the filter option more accessible. Shoppers that are trying to access your website from mobile devices should be able to easily access different filter options. When it comes to the ecommerce browsing experience on the desktop then things like how quickly users are able to find the product on the listing page plays a crucial role in determining the conversion. Shoppers make use of filter options to find the specific product. 

So when it comes to redesigning the challenge will be to find the different space-saving ways to display the filter option. One of the most commonly used techniques is to display the filter option on the top right corner of the listing below the search bar. Once a user taps on the filter option then they get access to different options on the top bar from where they can select different filter options. In the same way, you can also display the symbol but make sure users are able to access it on your website. 

There are different ways through which you can make the filter option more advanced and accessible. When you plan to redesign your existing ecommerce website make sure you do it with the help of an experienced ecommerce website design company as they will ensure that you are able to create the most effective and converting online store for your business. 

10. Make use of buttons for product variation 

Not to mention but different products today come in different variations whether it is thirst, jeans, shoes, furniture, appliances, and more. Those variations can be based on color, size, materials, and more. Most of these choices are made on the product page. So to make the selection process easier you can make use of a dropdown menu or button on the same product page to help users select different product variations. 

By adding a visual button you make it easy for the user to check different variants and also the price range because sometimes the product pricing varies depending on the color, material, size, and more. While embedding this feature you need to ensure that the image and pricing change when shoppers tap on any of the buttons. 

While redesigning your website you can eliminate different barriers and also add some of the best features that can help you in enhancing your ecommerce website design. That is the reason why we recommend you to consult with an award-winning website design company that can help you to create a conversion-centric and revenue-generating website design for your business. 

How much does it cost to redesign an ecommerce website? 

By now you must be aware of some of the best tips that you can consider before redesigning your existing website. Next, we are going to answer one of the most important frequently asked questions by many ecommerce websites “How much does it cost to redesign an ecommerce website?” The cost of your ecommerce website redesign is totally dependent on the type of ecommerce website you are trying to build for your business. Most ecommerce websites prefer to embed high-end features and technologies so the licensing cost may also come into account while deciding the cost of the ecommerce website redesign.

Redesigning an ecommerce website from scratch can cost you between $10000 to $120000 which will include collecting and analyzing previous data, conducting in-depth market research, understanding potential audience physiological behavior, design, development, and more. If you are looking to know the exact cost of redesigning your editing website then we recommend you consult with an experienced website design company for your business. 

So now you know the cost to redesign your existing website we would like to highlight some of the points on what determines the cost of an ecommerce website design:  

  • Number of pages you are looking to redesign 
  • Tools and Technologies you are looking to integrate (licensing) 
  • The type of research work involved 
  • Website Copy 
  • Website responsiveness
  • Backend dashboard 
  • Ecommerce functionality pricing
  • CMS pricing 
  • And many more 

If you are looking to know more about how much does it cost to build a fully functioning eCommerce website then make sure to reach out to our highly experienced eCommerce website design professional for a better understanding of ecommerce website redesign cost.

Conclusion

By now you must have a clear idea about why you need to redesign your existing website and the best practices of an e-commerce website redesign. Yes, there are more tips that you can consider while redesigning your ecommerce website but we have highlighted some of the important practices that every ecommerce website should consider while redesigning its existing website. 

Remember the design you create and offer will play a major role in deciding whether your online will be able to meet shopper’s expectations or not. Redesigning an ecommerce website is not done frequently because of the cost involved in redesigning. 

That’s the reason why we recommend every business to hire a reputed and experienced ecommerce website design company that can bring their years of expertise in creating an online store that not only meets user expectations but also encourages them to take action on your website. An experienced ecommerce website design professionals will ensure that the end product helps you in driving more traffic and conversion along with higher ROI.