The Ecommerce industry is continuously evolving as more and more retailers are shifting to online platforms to increase their product reach and drive maximum conversion. Undoubtedly conversion rate is considered one of the most important metrics that allows businesses to analyze how their product and services are performing. But very few site owners take the right decision to improve ecommerce website conversion rate. Today the ecommerce website conversion is highly dependent on the website design you are creating and offering to the audience.
The ecommerce website you create and offer to your audience will decide whether the user will become your paying customer or not. That is the reason why they look to hire an experienced website design company that can help them to create a highly attractive and conversion-centric website design for your business. To increase the conversion rate of your ecommerce website no part of the customer journey can be overlooked.
A well-crafted ecommerce website design can ensure that every user landing on your ecommerce website is easily able to interact with the website and become a paying customer. But the question comes down to how to create the best ecommerce website designs for better conversion. If you are scrolling the internet for the same then you have landed on the right article where we are going to highlight some of the important ecommerce website design tips to improve website conversion.
An overview of ecommerce website design for better conversion rate
Not to mention but the online conversion is very much dependent on the desire of the customer to buy the product. But sometimes ever after shoppers wish to buy the product they fail to convert and become the paying customer because of the experience they get while scrolling an ecommerce website. That is the reason why ecommerce website design has become the major factor that decides the website bounce rate and conversion rate.
When defining the success of an ecommerce website there are a number of metrics taken into consideration like sales, revenue, profit margin, and many other factors. Among all these metrics conversion is something that can offer you detailed ideas about how your business, product, and services are performing.
While most websites look for various marketing tips and tricks to improve website conversion. But they eventually forget that shoppers will land on the website to make the purchase so the website design you create and offer should be optimized for conversion. If your website is able to drive a sufficient amount of traffic but users landing on your online store are failing to convert then you need to pay close attention to the website design you are offering to your audience.
Over the years the ecommerce industry has seen rapid growth in online sellers and buyers. The new advanced technology and different tips and techniques are constantly raising the shopper’s expectations. If your ecommerce website design is failing to meet their expectations then they will not show interest in engaging with your website design which will result in a higher bounce rate and lower conversion. That is the reason why most retailers look to hire experienced website design companies for better and effective results.
Many times ecommerce website owners look at slow loading speed, bad product placement, visuals, and more as their primary reason behind low conversion. But the ecommerce website design you are creating and offering can be other reasons behind higher bounce rates and lower conversion. That is the reason why it is said the interaction between your prospects and business is very much dependent on the modern website design you create and offer
If you are keeping your website design aside when improving your ecommerce website conversion then you will be doing more harm than good to your website and business. From your point of view, your website might look appealing but you are creating your website for users so you need to ensure that it matches their expectations in every small way. But the question comes down to how?
If you are scrolling the internet to find the best ecommerce website design tips for better traffic and conversion then make sure you stick till the end of this article as we are going to highlight some of the best website design tips for better conversion. But before that let’s take a look at some of the components of website design for better and effective results.
If you are looking to redesign your existing website then make sure to check our blog on Ecommerce Website Redesign Guide: 8 Tips To consider before redesigning an online store In 2021
What are the key components of a good website design?
Before we start to highlight some of the best ecommerce website design tips for better conversion we would like to highlight some of the key components of good website design. Before you start to make changes to your ecommerce website, having a detailed idea about these elements will help you to make more effective plans. Today every business and designer may take different approaches while designing a new website or redesigning an existing website.
But when it comes to creating a checklist of elements and components then most of the lists will have common elements and components of website design. The design concept may differ depending on the type of website but the key component of every ecommerce website is similar in every case. So below we are going to highlight some of the important elements and components that you can consider while creating your ecommerce website design.
1. Visual Appearance
Not to mention but when it comes to ecommerce websites the overall appearance of the design matters and is considered the most crucial part of engagement and conversion. It offers a reason to your site visitors on why they should stay on your website. Not only that but it also decides shoppers’ first reaction after landing on your online store. The first impression you create will play a major role in deciding whether a user will engage with your online store and become a paying customer or not. That is the reason why we have kept visual appearance at the top of the list.
Users form their opinion right after landing on your ecommerce website design. The engagement and conversion is very much dependent on the type of opinion the user forms about your ecommerce website and business. That is the reason why visual appearance was considered one of the most important components of e-commerce website design. When designing a new or reading an existing one store we recommend you to make use of sufficient white space as it will help you to highlight more products. If you are making use of visuals then offer plenty of space between them.
The proper use of white space will surely help you to enhance your website’s visual appearance. While placing the element we recommend you maintain the proper visual hierarchy. You can make use of the F or Z pattern to make your website visually more attention-grabbing. If you are getting your website designed by an experienced website design company then you don’t have to worry about the visual hierarchy as they will help you to create and offer the best online store that grabs user attention and encourages them to take action on your website.
2. Color scheme
If you are already running a website for a long time then you must be aware of the importance of the color scheme. It is another important component of website design that can help you to separate your products and website from the crowd. Not only that but the proper use of color scheme can allow you to make your website and business memorable. The color you use inside your ecommerce website has the potential to offer a sense of comfort that can lead to better engagement and conversion.
Not only that but it also helps users to make decisions quickly in a positive way. When selecting the right color scheme for your website it’s recommended to pay close attention to the brand, industry, and target audience demographics. This way you will be able to select the best colors for your website and business. The goal should be to select a set of colors that instantly grabs user attention and encourages them to explore more about your website and business.
Some of the colors like green, deep blue, and more showcase the sign of professionalism whereas the colors like black and white show the vibrancy of the business image. The more you understand your target audience the easier it will become to select the right color for your website. That is the reason why most ecommerce websites today look to hire an experienced website design company that can help them to create the best ecommerce website for their business.
Next in the list of key website components, we have one of the overlooked but most important components of the website design “Typography”. With the increase in the use of visual elements, most of the websites neglect the Typography used inside the website. But they forget that visuals can only grab users’ attention, one user starts engaging with the website designs then the next thing they will look at is the typography. Depending on the data you get from the industry and demographics you can decide the typography that will work best to communicate the message.
Remember when you begin the process of selecting the best typography for your website it’s always recommended to go through the overall design so that the typography fits well with the design and rejuvenates your site visitors. Arial and times roman are the two most widely used fonts by most of the websites on the internet. A shopper will always go through the product description before purchasing it from the website. Selecting the right typography will help shoppers to engage with your product page more effectively.
While selecting the typography you need to look at your website’s overall design so that it is balanced well and rejuvenates the readers. Arial and Times New Roman is considered one of the most frequently used fonts by different websites. But we always recommend looking for something different and interesting so that users are able to engage with the content more effectively. The text you select for your header as well as inside the body should be easily readable.
Make sure the fonts you select for the header and the body can be easily recognized by anyone and everyone. Apart from that add sufficient contrast between the text and also in the background to be more easily consumable. Typography was and will always be the most important component of website designs so make sure you pay special attention while selecting the typography of the website.
When it comes to an ecommerce website the website navigation plays a crucial role as it can make and break any business. The website navigation is something where you don’t have to be creative, instead, try to make it as simple as possible. The more simple navigation you create and offer, the easier it will become for you to convert your site visitors into paying customers. Most of the websites try to play out with the navigation by using animated hover effects or multi-tiered subnavs and more. If you are planning to do the same then we recommend not to fall into this trap.
Adding these types of effects to your navigation can do more harm than good to your website and business. That is the reason why it’s always recommended to go with the traditional navigation. The hamburger menu is the most widely used and adopted menu type that is being used by many ecommerce websites as it helps them to categorize products more effectively and makes it easy for the user to find the product. It is represented in three horizontal lines and can be easily recognized by any user landing on your online store.
If you wish to know more about modern website navigation menu then make sure to check our blog on 7 Types of Modern Navigation Menus For Effective Website Design
When creating the navigation make sure you keep the user in mind as it will allow you to produce more effective and easy website navigation. To enhance your website navigation you can add the “Back to the top button” on the right side as it will make your design more effective.
If you are looking to improve your website navigation then make sure to check our blog on Website Navigation Guide: Improve Your Website navigation Using Proven Tips In 2021
All the above-mentioned components can help you to make your website more engaging but the content you add will allow your website to reach the maximum audience. After selecting the visual appearance, typeface, color scheme, and more next you need to look at adding high-quality content to your website. It will allow you to communicate your website purpose and offer your prospects reasons on why they should select your website over others. Not only that but the high-quality content you add will help you to rank better on the search engine result page.
Adding high-quality content allows you to create a sense of trust that most of the website. You can not expect any random site visitors to believe your website and business just by looking at the design you are adding to your website. The copy you add allows you to communicate your words or we can say it acts as the spokesperson that can convince your site visitors to stay and navigate your website and perform the desired action. So when you plan to create a copy for your ecommerce website then make sure it helps your visitors as well as search engine bot to understand the purpose of the website.
6. Mobile friendly
Mobile friendly is not a compliment but it’s present in every list as more and more people have started to shop online for their mobile devices. If you are failing to make your website mobile-friendly then you might end up losing lots of prospects to your competitor’s website. The mobile traffic is continuously growing and the sooner it is expected that mobile traffic will be taking over the desktop traffic. If you are looking to create a strong online presence by driving more traffic and conversion on your website then it’s recommended to pay special attention to making your design mobile-friendly.
By making your website design mobile-friendly you will be able to get a higher ranking in the mobile searches which will lead to better traffic and conversion. If you are getting your website designs by an experienced website design company then you don’t have to worry about mobile-friendliness as every experienced website design company ensures to produce highly responsive and conversion-centric website design.
By now you might be having a detailed idea about the important component of website design. Next, we are going to highlight some of the important ecommerce website design tips that can help you to improve your ecommerce website conversion.
Ecommerce website design tips to improve website conversion
Anticipate what your customers want
Every shaper landing on your website will fall into two categories. First are those who know what they want to buy from your online store and second ones are those who look around and decide what they want to buy from the store. You can consider both these groups while designing or redesigning your ecommerce website. If your existing website is offering small products then advanced searches might not be needed. However, if your online store is offering a large number of products then it is important to include an advanced search function that should be present on every page of your online store.
The more you are able to anticipate your prospects’ needs the higher chances will be to convert them into paying customers. Most of the shoppers have a low attention span. If they are not able to find the product quickly then they will simply abandon your website and look for some other options. Mainly those who exactly know what they want to purchase from the online store. By anticipating your shopper’s needs or by understanding your audience’s needs, you will be able to fill all the gaps and make the shopping as quick and painless as possible. Adding a search bar to your website is one of the best ways to enhance the shopping experience and improve ecommerce website conversion.
While the search function should come with basic functionality through which users can search for the product with the help of tags. You can also add suggestions to make the process more effective. These types of search boxes will work best for people who are aware of what they want to buy from the online store. For the second type of customer, you need to focus on ending your website navigation. They are the ones who are likely to browse different products through the navigation and that’s the reason why you need to create and offer an enhanced navigation system.
In short, the more you are able to analyze your audience the more advanced ecommerce website design you will be able to create. Once your site visitors start to relate to your ecommerce website the chances of conversion will automatically increase. If you are getting your website designed by an experienced website design company then you do not have to worry about conversion as they will ensure to offer the best ecommerce website design for your business.
The minimalist design drives more conversions
Most ecommerce websites commit a mistake by adding more visuals to their website but in reality, minimalist designs are the most liked by online shoppers. Because they just care about looking at the product and buying it from your website. By adding more visuals in your eCommerce website design you can make it more confusing and there are high chances that shoppers might feel distracted after landing on your website design.
If you are looking to optimize your ecommerce website for conversion then it’s always recommended to opt for a simplified design. To do that you can start by removing all the elements that can distract prospects from landing on your ecommerce website. Most of the time extra elements take away the white space making the whole ecommerce website look messy. The more whitespace you use in your website the higher chances will be of users engaging with your website design.
You may find a number of simple ecommerce websites on the internet performing well compared to the online store filled with visuals. You can take away all the unnecessary elements from the theme to make the online store simple and attractive. Most of the time adding more other product links becomes the major reason for distraction. On the other hand, a simple design with a clear call to action can encourage site visitors to take action on your ecommerce website design.
If you are getting your website designed by an experienced website design company then you don’t have to worry about simplicity as they will ensure to create and offer you the best online store that separates you out from the crowd and allows you to generate maximum conversion and ROI.
Highlight the CTA
Not to mention but CTAs are the most important element of every ecommerce website design you might be offering a helpful product to your customers. But if they are failing to recognize the CTA in your online store then it will become difficult to convert them into paying customers and there are high chances that users may bounce back and look for some other options. Every ecommerce website has a “Buy Now” and an “Add to Cart button”. You just need to ensure that it’s stated out from the crowd and easily grabs the user’s attention.
You can make use of contrasting colors and unique designs to make your CTA stand out from the crowd. In short, the CTA (call to action) you create and offer need to be sweet and short. Apart from that make sure the CTA you create and offer need to match the intent of your web page. This Way you will be able to grab more users’ eyes and convert them into paying customers.
If you need further assistance on how you can create the best CTA for your ecommerce website design then make sure to check out our blog on 10 Tips To Create Eye-Catchy Call To Action Buttons For Your Website Design
Make Use Of Negative Space
When it comes to improving eCommerce website conversion then it’s always recommended to consider the negative space. Negative space is nothing but the white space in your ecommerce website design. If you are running an ecommerce website for a long time then you must be aware of the importance of white space and what role it plays when it comes to converting users into paying customers. Adding sufficient negative space allows you to grab site visitors’ attention or we can say it helps you to make your category page look more attractive and arranged.
Whether it’s CTA or any product description adding a sufficient amount of negative space automatically highlights the elements and grabs more user eye on it. Grouping too many elements together can make your ecommerce website confusing which will lead to a higher bounce rate and lower conversions. These types of layout and design are overwhelming and create a bad impression about your website and business.
If you are looking to optimize your ecommerce website design for better conversion then it’s always recommended to make use of sufficient negative space for better and effective results. If you need further assistance on how you can create attractive website designs for your business then we recommend you hire an experienced ecommerce website design company for your business.
Make use of quality photos
Not to mention, photos are the heart of every ecommerce website. It allows you to present your product more effectively in front of your prospects. Most of the time online shoppers face problems because they are totally spent on the product photos and depending on that they make their purchase decision. Adding high-quality photos has become a must when it comes to converting site visitors into paying customers. Having high-resolution photos will allow you to engage more shoppers which will lead to better traffic and conversion on your website design.
Any blur or confusing product image can turn away shoppers and they might start looking for other options. It’s always recommended to create separate galleries for every product on your ecommerce website so that users can get a clear view of the product. Displaying images of the product from different angles can help users to get a clear view of the product and make them feel as if they are buying the product in person. To make it more effective you can also add short videos that offer a more clear view of the product.
Today every shopper wishes to zoom in and check the photo of the product, so make sure you are offering a feature where your site visitors can zoom in and check the product photos. If possible then we recommend you make use of lifestyle images where you can offer images of people actually using the product. The more transparency you offer in the product image the higher chances will be to convert them into paying customers. Whether you are sleeping clothes or furniture or any appliances you need to ensure that users are able to get a view of multiple product images.
Make the content easily readable
With the hype in the use of high-quality product images and video, most of the ecommerce website tofu focuses only on the media element. But they tend to forget that after users are done with engaging with the product image and video then the next thing they look for is the product description. It helps them to get a more detailed idea about the product which contributes to customers’ buying journey. The more detailed information shoppers have about the product the higher chances will be to convert them into paying customers.
But to do that you need to ensure that the content inside your product page is easily readable and consumable. Before you make your ecommerce live for the audience you need to ensure that the font size, font color, spacing and more make it easy for the shoppers to read the content on every product page. To make this process more effective you can start testing the text you are including on your product page for its effectiveness.
You can ask your colleagues, friends, and family to visit your online store and check whether they are able to read the displayed text or not. You can also ask them what and all difficulties they are facing while engaging with the text content. When it comes to a number of fonts then there is no universal limitation but it is always recommended to keep the lines as short and descriptive as possible.
If you are getting your website designed by an experienced website design company then you don’t have to worry about the text as they will ensure to create the best ecommerce website design that drives more traffic and conversion on your website.
Add testimonials and reviews
If you are an online shopper then you must be aware of the importance of testimonials and reviews. No matter how effective and helpful your product and services are for the user before they make their purchase decision they allow them to look for what other buyers have to say about the product. It offers them a sense of assurance that the product they are buying is legitimate and authentic. Today most online shoppers make their decision based on the product image and the review of the product by other buyers.
When designing a product page you can keep a separate section for customer review where users can get a detailed idea about what other buyers think about the product. The customer feedback or review acts as the best and quick way to drive more sales online. One of the most effective ways to improve ecommerce website conversion is by including product-specific reviews of every product description. The more positive reviews users find about the product the higher chances will be to convert them into paying customers.
These types of practices are recommended for those offering multiple products to their prospects. If your ecommerce website does not offer too many products then you can plan to create a separate review and testimonial page for your ecommerce website.
Another important tip that you can consider while engaging your ecommerce website design is adding a one-click checkout feature in your online store. Most of the time users landing on your ecommerce website might be interested in buying your product but may show less interest in signing up with your online store. If your ecommerce website is falling to offer one-click checkout then there are high chances that you might end up losing your prospects to your competitors website.
Amazon, one of the leading and popular ecommerce websites, offers a one click checkout feature because they are aware of the fact that every shopper landing on their ecommerce website will not show interest in becoming paying customers. Most time absence of once click checkout becomes the primary reason behind higher abandoned cart rate. So if you’re looking to improve your ecommerce website conversion then it’s always recommended to make use of the one click checkout in your ecommerce website.
By now you must have a detailed idea about how you can enhance your e-commerce website design for better conversion. Remember by considering all the above steps you will be improving your ecommerce website user experience and creating a positive impression about your brand that will lead to better traffic and conversion. When designing a new website or redesigning an existing ecommerce website you can ask multiple questions like what is your site visitors will expect after landing on your website? Is your website offering a clear and simple layout? And many more.
The more questions you ask yourself the better ecommerce website design you will be able to create which will lead to better conversion. Once you are aware of the questions, start finding the answer and create an ecommerce website that not only enhances your conversion rate but also makes your business separate out from the crowd. If you are getting your website designed by an experienced website design company then you don’t have to worry about your ecommerce website as they will ensure to create the best eCommerce website design for you business that enhances your business conversion and ROI.