Ecommerce UI Design Guide: How to Improve Ecommerce Interface For User?  

If you are running an ecommerce website or planning to create one then you must be looking to make your product and business reach the maximum audience with a  goal to drive more ROI. Today many online stores fail to drive traffic and conversion not because their SEO strategy is not effective and result-driven. But the design and interface become the primary reason behind the low conversion and revenue. If your ecommerce UI is not simple, intuitive, and efficient then users will find it difficult to interact with your online store. 

A bad interface will not only harm your website traffic and conversion but will also impact your online store reputation. When it comes to an ecommerce website then the interface plays a crucial role in deciding whether the user will convert after landing on your website or not. The ecommerce website you offer acts as the bridge between customer and business and if the bridge is not properly structured then the person will never think of opting for it. That is the reason why every eCommerce website should aim to make the website interface easily accessible and user-friendly. 

If you are looking to know how you can optimize your ecommerce website interface then you have landed on the right article where we are going to highlight every small detail about how you can optimize your online store interface. Not only that but we will also be highlighting some of the important points on why you need to optimize your website interface and the benefits you will get by offering an optimized website UI. 

An overview of ecommerce website UI (user interface)

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The number of online shoppers is continuously increasing so is the number of e-commerce websites. Today every niche has hundreds and thousands of e-commerce websites trying to offer almost similar products which make the competition too high. One thing that helps businesses to separate their website from competitors is the design and user experience offered by the online. 

While there are a number of factors that help in enhancing the design and user experience but one of the important or we can say the crucial factor that decides the user experience of the website in the interface offered by the website. Yes, you read it right, the user interface and user experience go hand in hand. If your ecommerce website is failing to offer a simple, intuitive, and attractive interface then you are directly harming your website user experience.  

You might be spending hundreds of thousands of dollars in creating an attractive and conversion-centric marketing strategy for your website, which is needed in today’s competitive marketplace. But what if the website or the main source/machine that will be used for marketing fails to drive the desired results then all your efforts and money go in vain. Most of the time the website interface becomes the primary reason for the failure of the marketing strategy. 

If you wish to convert your site visitor into paying customers then you need to ensure that the first interaction of your potential customer with your online store should be unforgettable. It can be only achieved if you are able to offer an intuitive interface along with an attractive and user-centric website design to your audience. If your ecommerce website interface is designed to keep users as the first priority then you will be able to offer a more enhanced and smooth user experience to your site visitors. 

Remember the ecommerce website you create for your target audience is more than the collection of pages grouped together under one URL. The ecommerce website you create and offer acts as the interface where your prospects meet your business, communicate their needs and look for the right product. The interaction between the user and the website decides the final purchase decision of the website. 

That is the reason why every ecommerce website should look for different ways using which they can optimize their online store interface for better traffic and conversion. If you are scrolling the internet for the same then make sure you stick till the end of this article as we are going to highlight some of the important points in how you can optimize your ecommerce website UI (user interface. But before that, we would like to start with why it is essential to optimize the user interface? 

Why should an ecommerce website focus on enhancing the website interface?

As mentioned earlier the user interface of your website is directly related to the user experience of your website. Ecommerce websites that are offering a good user interface ensure a competitive edge in today’s competitive marketplace. Not only that but the interface you offer to your audience will decide the impression that your site visitor will be forming about your business and well an online store. In short, we can say there are a number of things that are dependent on the interface you are offering to your site visitors. 

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If your ecommerce website interface is failing to offer a simple, fluid, efficient, and intuitive interface then it will automatically create a negative experience which will result in low conversion and revenue. That is the reason why it’s said you said your interface should be able to anticipate user needs and should be easily accessible so that it maximizes user experience and encourages site visits to perform the desired action. 

An optimized user interface can result in better interaction, conversion, and most importantly ROI. But from that, it’s essential to get a better understanding of your target audience. The better you understand your prospect’s behavior and preferences the easier it will become for you to offer an optimized and relevant user interface. There are a lot of reasons why an ecommerce website needs to offer a  good interface as it not only helps in improving your website traffic and conversion but also enhances your brand reputation. 

So let’s take a look at some of the reason and benefits why your ecommerce website needs to have an optimized interface: 

1. Helps in presenting your product more effectively

When it comes to ecommerce websites then the presentation of your product will play a major role in deciding whether users will take action on your website or not. The interface you’re creating decides the presentation of your online store and the products inside it. Every ecommerce website’s goal is to grab more prospects on their website and persuade them to become the paying customer. But if the precipitation fails to impress your site visitors then they will never show interest in taking action on your ecommerce website.

That is the reason why it’s said a poorly designed complex interface can not only create a negative reputation about your brand/business but also increase bounce rate and lower the conversion rate. If the interface you are offering doesn’t match the user’s expectations or cause a lot of hurdles then your site visitor will leave your online store without having any second thought. 

That is the reason why interfaces play a crucial role for ecommerce websites as it decides whether a user will convert or not.  

If you are looking to enhance your product presentation then you need to focus more on creating a simple and intuitive interface which can be only achieved when you hand your ecommerce website to a highly reputed and experienced ecommerce website design professional, who can bring their years of expertise in creating a research-based design that matches your site visitors expectation and encourages them to take action on your website.

2. Allows you to clarify your vision

Every business that is shifting to an online platform has some vision and goal. A good interface allows you to clarify who you are and also helps in highlighting your vision. The more clear your prospects are about your vision the higher changes will be to get them hooked on your ecommerce website. With the right interface, you will be able to place the image, contents, and other elements inside your website strategically which will help in highlighting your business vision. 

Today there are many ecommerce websites on the internet that are trying to drive more traffic and conversion on their website. But even after having a highly effective marketing target, they fail to showcase their brand and business vision just because the website they create fails to relate with user expectations. A poorly designed interface will never highlight your business vision which will impact your conversion rate. On the other hand, a good interface will enhance your website user experience which will automatically enhance the instruction with your ecommerce website design. 

This way you will be able to highlight your business vision more clearly. One of the best ways to enhance your ecommerce website interface is by starting to think about the interface from the user’s perspective. It will help you to produce more effective and intuitive UX and UI design for better traffic and conversion.  

3. Helps in analyzing customers expectation 

When you plan to create a website for your business your goal will always be to drive more traffic, conversion, and revenue. In today’s competitive marketplace where online stores are trying to sell almost similar products, it has become essential for websites and businesses to separate their website, business and product out from the crowd. One way to achieve that is by analyzing your prospects’ expectations. The better you’re familiar with their needs and expectations, the easier it will become for you to convert them into paying customers.  

When you plan to produce an attractive and intuitive interface for your ecommerce website then the first step starts with analyzing potential customer’s expectations. A good, simple, and intuitive design is only produced when you have a detailed idea about the problems faced by your prospects and what they will search for after landing on your ecommerce website. The more in-depth audience research you conduct for your ecommerce website the easier it becomes for you to analyze what they will want from your platform. 

That is the reason why it’s said a good website interface can help you to get a better understanding of your prospect’s needs, expectations, and preferences. While most of the businesses fail to conduct the audience reach by themselves. Hiring a highly experienced ecommerce website design company for your ecommerce website and business can help you to get a better understanding of your prospect’s expectations which will result in better traffic and conversion. 

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4. Enhances user interaction 

There can be a number of benefits to having a simple, easy, and intuitive interface for your business. But one of the main reasons why you need to offer an enhanced website interaction is that it helps in enhancing your ecommerce website interaction. Today one of the keys to getting more conversion and online success is how users that are landing on your website interact with the design and content inside it. 

The easier website interaction is for the user, the higher chances will be to convert them into paying customers. When you create and offer a good interface, site visitors show interest in interacting with the design you are offering which encourages them to explore more about your product and business. 

Remember the UX and Ui of your website will play a major role in deciding how site visitors interact with your ecommerce website. That is the reason why we recommended you to partner with a highly experienced ecommerce website design professional that encourages your site to become your paying customer. 

5. Great interface leads to better online presence

The visual design of your ecommerce website is considered one of the most important components of UI. If your website visual design is failing to impress your site visitor then they will never show interest in taking action and there are high chances that they might write a negative review about your website which will directly impact the website’s online presence. When you plan to improve your website’s visual design it will help you to enhance your overall website appearance. 

Whether you are aware or not but in today’s competitive marketplace the website design that you are offering is judged based on three factors “Yes, No, and WoW”. Every ecommerce website wishes to listen to “wow” from their site visitors but due to poor interface, the site visitors prefer to leave the site and look for some other alternative. To hear wow from your audience you need to strategically place the elements and other visual components inside your ecommerce website. Things like the color, graphics, layout, scheme, button, and more will play a major role in deciding how your site visitor will reach after landing in your website design. 

By creating a simple, attractive, and intuitive interface you will be able to create an effective and revenue-generating ecommerce website design that encourages your site visitors to explore more about your website and product. If you are looking to create a strong online presence for better conversion then it’s essential to get in touch with a highly experienced website design professional that can help you to create a conversion-centric and revenue-generating website design for your business.  

6. Helps in making the branding instantly visible

If you are running an ecommerce website then you must know that branding plays a crucial role in the conversion. How well your site visitors are aware of your website and the way they see your website will decide the future of your website. That is the reason why every expert today recommends focusing more on branding as it acts as the short of images that are created by solving user needs and by offering a website that gets them hooked. 

Yes, awareness is always the primary focus of branding but if your website interface is not simple and intuitive then your awareness campaign can go in vain. On the other hand, a clear, simple, and intuitive interface can lead to better brand visibility which will automatically improve your website customer acquisition rate. By conducting proper market research along with competitive analysis you will be able to identify the gap and reflect the right solution for the gap in your website. 

If done in the right way then your website user interface can help you to get more recognition within a short period of time. As mentioned earlier the color, design, and other components that you add to your website will decide the effectiveness of your branding campaign. The interface you create should offer a more natural and harmonic feeling of your brand. This way the ecommerce website you create will become more relevant and will also encourage the site visitor to explore more about your product and services.

There are various ways to add branding to your interface. Mainly the element and color will play a major role in making the brand/business reflect on your website. By placing the elements strategically you will be able to make your online store memorable which will also help in better branding. So the interface you create and offer is not only limited to offering better traffic and conversion but it will also help in improving your branding and making your website more visible. 

7. Improve your site navigation   

One of the primary reasons why every ecommerce website needs to focus on creating and offering an enhanced interface is because it helps in making your website navigation easy for your site visitors. If you are running your ecommerce website for a long time, then you must be aware of the importance of ecommerce website navigation. No matter how helpful and effective your product might be for the user. If you are failing to offer a website that allows them to access the product easily and quickly then they will never show interest in making the final purchase. 

Mainly in today’s competitive marketplace where shoppers have access to multiple options, you can’t expect them to make the purchase from the store that is offering confusing navigation to the audience. The website navigating can make and break any business online presence today that is the reason why it’s essential to offer optimized navigation. The interface you offer to your audience will play a major role in deciding how easy your website navigation is for the user.

By enhancing your website interface you ensure that the information or the content is placed strategically along with the elements. If your website UI design is following the simple principle then it will automatically make your website navigation simple. Once you start focusing on creating a UI design that enhances user experience then you will ensure that the elements are labeled properly and contents are easily accessible. In short, shoppers will be able to get a clear idea about what they are doing on your ecommerce website.

If you need further assistance on how you can enhance your website navigation then we recommend you to check our  Website Navigation Guide: Improve Your Website Navigation Using Proven Tips In 2021

Three main components of UI (user interface) design

By now you must have a bunch of reasons on what you need an intuitive interface for your eCommerce website and how it can benefit you in getting more traffic and conversion. Before we start to highlight how you can improve your ecommerce website design user interface we would like to offer you a detailed idea about the three most important components of UI design. 

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1. Visual Design

As we have mentioned earlier the visual design of your website will always play a cruel role in deciding whether shoppers will stay on your ecommerce website or not. That is the reason why we have included it on the first in our list. It acts as one of the most important components of your website design that takes care of the overall appearance of your website design. The visual design of your ecommerce website helps in enhancing your site value and it starts by strategically using the elements of your ecommerce website like the fonts, colors, image, and more. 

The below-mentioned components like interactive design and informative design are equally important as the visual design. The reason why visual design is placed on the top is that after a user lands on your website the first thing they look at on your website is the elements and color of your design. Yes before even they start interacting with the content and information shoppers like to take a quick look at your interface and design. If your ecommerce website fails to get them hooked then they will leave your website without having any second thought.  

If the visual elements along with color are selected and placed strategically then the visual design of your website will have the full potential to grab more site visitor’s attention and encourage them to explore more about your products and business.

Today most of the website failed to create and offer a visually appealing design that grabs their target audience attention. That is the reason why it is recommended to hire highly experienced ecommerce website design components that can help you strategically place the visual elements with a goal to get more site visitors hooked on your web pages.

2. Interactive design

The second most important component of UI design tells about how users interact with the website design you offer. From the name you can easily recognize the interactive design is all about creating and offering a design that makes it easy for the user to interact with the content and other elements in the website design. No matter how effective and helpful your product and services are for users, if they are finding different hurdles and difficulties while interacting with your website design then they will leave your website and may never return back to it. 

An interactive website design is just not about scrolling up and down or playing video but it’s more about when a user clicks on a button then it should be clickable and take the user to the desired page. In the same way when the user starts filling out any of the forms or checks any of the boxes in the form then they should be able to do it easily without facing many problems. If users are missing out on any option in the form then your website should highlight and inform the user. All these actions fall under interactive website design.

An interactive design ensures that users are able to access every small element of the website easily. Yes the visual you add to your website will play a crucial role in getting your site visitor hooked but how the user interacts with your website will decide whether they will stay and explore your product and services or not. In today’s competitive marketplace it’s essential to have a highly interactive ecommerce website design which means it is easy for the site visitors to interact with the elements and content inside it.  

3. Information architecture

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Next in the list, we have another important component of UI design that decides whether a user will convert after landing on your website or not. Yes, information architecture is another important component that helps in structuring and organizing the content inside your website. Proper information architecture helps in making the content and other information inside the website more accessible. People that are landing on your website must be looking for some or other kind of information or solution. 

By creating the right information architecture you ensure that that your site visitors are easily and quickly able to access the content. It generally includes structuring, labeling, creating and organizing, site flow of the web content in a way that helps in making the content and information inside your website easily accessible and discoverable. Well creating an effective information architect might sound easy to you, but if you are looking to create an effective and result-driven information architecture then your need to conduct in-depth research. 

The reason work starts with identifying your prospects’ needs, understanding how they interact with pages, placing the important information in a way that grabs their eye first, conducting competitor analysis, and many more. Once you have the right information architecture then it will become easy for you to convert your site visitors into paying customers. Not only that but with the right information architecture, you will be able to present your website and business professionalism and authenticity more effectively.

Things to focus on while designing your ecommerce website design interface

1. Get a better understanding of your prospects  

If you are looking to create a simple, attractive, and intuitive interface for your ecommerce website then it’s recommended to start with getting a better understanding of your target audience. The better you understand your site visitors the easier it will become for you to create an interface that drives more traffic and conversion. That is the reason why the first thing we recommend you to do is start by understanding the ins and outs of your prospects. 

The simple way to get started is by learning the demographics and preference of your iste visitor by looking at your analytical tool. With the help of the analytical tool, you will be able to get a detailed idea about what your site visitors do after landing on your website, where they are coming from, which device they are using to scroll your ecommerce website and why they are not able to perform the final action. 

Finding answers for these types of questions will help you to get an insight into your prospect’s activity which will help you in enhancing your ecommerce website design interface. Well, analytics is always a good way to understand your site visitors but to get an in-depth idea about your target audience you can get them either on phone or speak to the theme face to face. 

Many businesses today conduct these types of campaigns in exchange for some incentive where they ask the user to answer some questions in return they get access to some kind of coupon or recharge cards. The better you understand your target audience, the easier it will become for you to offer a simple and intuitive interface that matches their expectations.

If you are making use of google analytics then you can take a look at some of the important and essential attributes like age, gender, time spent on your website, and more. This way you will be able to get a set of data that can be utilized while designing your website interface. If you are aware of your prospect’s age like younger or older then you can create the interface according to them. 

If you wish to create a user-centric website design for your online business then we recommend you to check our blog on User-Centric Website Design Guide:  How To Create A Website Design That Relates With Target Audience?)

2. Check the scannability of the page or screen

Today when shoppers look to purchase the product as quickly as possible, you can expect your shoppers to look at every small detail in your ecommerce website. Shoppers landing on your ecommerce website usually don’t spend much time exploring every small element in your website design. Instead, they prefer to scan your web page to identify whether your website contains their needs or solves their problem or not. Your shoppers will start engaging with your content only when they find a glimpse of the solution while scanning your web page or the screen.

That is the reason why it’s essential to get a better understanding of eye-tracking models and also understand the law of visual hierarchy so that you are able to place the important element in the right place that catches your site visitor’s eye. That is the reason why it is said in e-commerce websites the placement and the size of the elements play a crucial role in deciding whether the user will convert after landing on your website or not. 

If you want your site visitors to click on a particular link or CTA then it’s essential to place the CTA in the right position that grabs the user’s eye instantly. The Z-pattern and F-pattern are commonly used by the website whether the important element or content is placed at the right position and the least important elements are placed at the end. In the same way, when you arrange the product you need to place the most selling or most demanding product in the beginning so that you are able to get your site visitor hooked on your website. 

If you wish to create an interface that grabs user’s attention and offers them a reason why they should stay on your ecommerce website and purchase the product. Then it’s recommended to hire a highly experienced ecommerce website design company that can help you to create an effective and conversion-centric ecommerce website design for your business. 

3. Placement and size of the elements 

If you are looking to grab more shopper’s eyes then the product size will play a major role in deciding whether the shopper will engage with your website design or not. The closer and bigger the element is placed in your website the higher chances will be to grab site visitors’ attention. The size and position play a crucial role not only in the website design but also in day-to-day life. 

For example, if you plan to board a train in a new place then you will always look for the signboard as it will help you to land on the right station and platform. But what if when you arrive at the station the letter size on the signboard makes it difficult to find the right platform. You might get frustrated and look for in-person help. While you might find a number of people on the station but when it comes to website design your user may not be able to find any help until they reach out to your executive. 

If you are looking to drive maximum traffic and conversion on your website then it’s essential to focus on selecting the right size of your element. Mainly the button like buy now, add to cart, checkout and more should be clearly visible and accessible. Most of the time shoppers complain that they fail to check their carts just because the button size on the mobile devices is not clearly accessible. So when you select the size of the element and another button then it’s recommended to keep desktop as well as mobile users in mind. 

A tiny button on your eCommerce website can frustrate your site visitor and there are high chances that your prospects might leave your website without performing any action. In today’s competitive marketplace it has become essential for ecommerce websites to look at every small element in their website design while creating the UI because every small element in your design can make a difference. 

You can also look to hire a highly reputed and experienced ecommerce website design professional that can help you to create an attractive and conversion-centric ecommerce website design that drives more revenue and ROI for your business. 

4. Avoid doing too much experimenting

When it comes to creating an attractive ecommerce design then most of the websites today focus on experimenting with the elements, color, and more. Not only that but there is different content in the form of video and text that encourages designers to be more creative and listen to their heart, their gut, and also to think out of the box in order to achieve a design that grabs user attention and encourages them to connect. While creativity can offer you more unique design but dive down more into creativity can do more harm than good.

That is the reason why it’s said the design or the interface you offer should not be created based on pure creativity. The design and interface you are creating should relate to your target audience that is the reason why it’s essential to look at your interface from a user perspective and find the to create a unique, creative and smooth interface that matches your site visitor’s expectation. The more user-centric interface you create for your prospects the easier it will become for you to convert them into paying customers. 

Most of the time experimenting too much with the design while being more creative can make the whole interface confusing. There are high chances that shoppers after landing on your website might get confused and start thinking whether they really need to make the purchase from your store or not. The best way to make the interface more effective is by understanding the interaction pattern. This way you will be able to place the elements and content more strategically and also improve your website conversion. 

Understanding the interaction pattern and creating a user enteric design is not everyone’s cup of tea. That is the reason why businesses look to hire highly experienced ecommerce website design professionals that can help them in creating a highly attractive and conversion-centric website design for the business.

5. Avoid using Bold CTA Design For Negative Links

Most of the time ecommerce website design commits a mistake by making the CTA bold for negative links. Remember users who are landing on your ecommerce website to make purchases will look at every small element in your website design. Creating a bold for negative links can directly impact your website uI as well as UX. There are many ecommerce websites on the internet that are making use of vibrant color for both negative and positive CTAs. 

Remember your goal is to convert your site visitors into paying customers so using vibrant colors and blood CTA for both positive and negative buttons and links can. For example, if you are offering an add-to-cart button on your website then you also need to offer a delete button so that users can delete the unwanted items. If you’re using vibrant colors for both the buttons then there are high chances that the shoppers who are confused whether they should buy the product or not will surely delete the product.

If your ecommerce web pages have some or other kind of negative links we recommend making only the positive ones vibrant and bold to drive more conversion. By removing the potential distraction you can make the positive links and button more focused and attention-grabbing. It’s always recommended to place the negative buttons and links on the left side of the screws and positive ones on the right side to make the design more effective and conversion-centric. 

The placement of the element plays a crucial role in deciding whether a user will convert after landing on your ecommerce website or not. That is the reason why we recommend you to get in touch with a highly experienced website design company that can help you to create an attractive and conversion-centric website design for your business.

6. Try to Minimize user’s efforts whenever it’s possible

A great interface means your ecommerce needs to reduce the user’s efforts whenever it’s possible. Today if you look to gain more positive reviews from your prospects then it’s not gained by offering attractive visuals but it depends on how you are able to save your site visitors time. Today every person is busy either with their work or with their personal life and you can’t expect them to keep searching for the product after landing on your website. 

Don’t get confused with search and exploring. If your site visitors are exploring your website then it means they liked the interface and the product you are offering. On the other hand, if your site visitors are searching for the product for a long time then it means your interface and navigation are confusing for site visitors. Your goal should be to create and offer an interface that minimizes the user’s efforts and allows them to access the product as quickly as possible. 

For example, if your website contains products that are frequently getting purchased by the site visitors then you can display it on the homepage of your website so that it becomes easy for the user to purchase the product. This way users don’t have to navigate different pages to search for the product instead they can find the one on the homepage itself. Apart from that, you can also highlight the related products when users search for a particular product so that you are able to save the user time. 

But we recommend you check whether users are getting recommendations for related products or any random product. If you are looking to enhance your website conversion then it’s recommended to offer an interface that eliminates jumping from pages to pages screen to screen in the search for different products. If you are able to minimize the number of clicks then it indicates that you respect your user’s time. These types of practices not only enhance your e-commerce website conversion but also enhances your website’s online presence. 

Apart from that, you can also look into simplifying the sign-in process by offering fewer steps and options. Most of the time adding more steps and options in the signup process drives the user away in the middle of it. Make sure your website contains a quick buy option where your site visitors don’t have to offer their every small detail before purchasing the product. 

There are a lot of things that go into creating an enhanced version of an ecommerce website. That is the reason why we recommended you hire a highly experienced ecommerce website design company that can help you to create a highly attractive and conversion-centric website design that drives more traffic and conversion.

7. Set clear and easy navigation as the core task

As mentioned earlier when you plan to create an eCommerce website then the navigation of your site will play a major role in deciding whether shoppers will convert after landing on your website or not. Most online stores focus on including attractive and trending designs along with various breathtaking graphic visuals to get more wow’s from their audience. But one thing they forget is that today website navigation is as important as the appealing website design your offer to your audience. 

The interface of your website will play a major role in deciding how your website navigates for your site visitors. If you are looking to impress your site visitors with your website navigation then you need to have an optimized interface. The navigation you offer to your audience will not only help in finding the product but will also decide whether the user will convert by making the purchase from your online store or not. 

Shoppers scrolling your website will always look to know where they are on your website? Where are the menus? How can they get back to the homepage? How can they find the product they wish to buy? and many more. All these questions are dependent on your website navigation and on the interface, you offer to your audience. So when you plan to enhance your ecommerce website interface you can also look into how you can make navigation easier for your site visitors. 

8. Create a design that makes the decision-making process simple 

If you wish to have a UI design that encourages the user to take action on your website then it’s essential to produce the design that makes the decision-making process simple. The website today includes various UI options like the banner of the website expanding and becoming a full-screen ad, getting more blog sign-up pop-ups, modals pop up, video content, and more. Well if you are among them then right away you should plan to get your website redesigned because adding too many UI options distracts users from making the final decision. 

If you are looking to create an ecommerce site that drives more traffic and conversion then it’s essential to offer an interface that helps in making the decision process more simple. Until and unless your prospects are able to make the right decision you can expect them to purchase your product. The best way to make the decision process simple is by removing the distraction that confuses your site visitors and driving them away from your website. 

Today most ecommerce websites think that adding different visuals and UI elements like full-screen banners, signup pop up, video content and more can enhance the website’s appearance. But in reality, it does just the opposite by distracting your site visitors from making the final purchase. That is the reason why you recommend you to make your site visitor’s decision process simple by eliminating every small element that can distract your visitors from performing the desired action. site 

Your goal should be to offer a simple UI design with fewer options. Because the simpler you are able to make your ecommerce website design the easier it will be for the user to make their design quickly. To do so you can start being more specific by including only one call to action button on the product page and recommending related products instead of any random ones. 

If you are looking to create a UI design for your ecommerce website that helps in making user decisions faster and easier then it’s recommended to hire an experienced ecommerce website design company that can enhance your website layout and encourage tourist visitors to explore more about your product and perform the final purchase. 

9. Make use of separate pages for specific purposes

If you are running an ecommerce website then must be aware of the fact that an ecommerce website comes with a bunch of pages and information. The UI design of every ecommerce website focuses on dealing with the complexity of the website that comes with a bunch of information and pages. There are high chances that your site visitors might get confused or lost if the interface you are offering fails to guide them. That is the reason why it is always recommended to make users separate landing pages for specific purposes. 

If your ecommerce website is getting a lot of questions then you can create a separate FAQ page that highlights answers for every frequently asked question. In the same way that if you wish to educate your audience on how they can use your product, then you can create a separate educational page for your prospects. This way you will be able to save your prospects time and also ensure that your site visitors start exploring your website. 

Most of the time the website approach becomes the primary reason behind their failure. Adding every important information on the home page and redirecting your site visitors to your home page can kill your profitability and also reduce the conversion rate.  Most of the time these types of practices frustrate your site visitors, distracts them, and even annoys them. Making use of a landing page that defines a specific purpose enhances your ecommerce website functioning along with the UX/UI of your ecommerce website.

The landing page you create for your ecommerce website is focused on one specific item and helps in reducing the time and effort that most shoppers spend while searching for the product and services. So when creating an interface of your e-commerce site you can focus on creating a separate page for separate purposes to enhance your website user experience as well as interface.

Conclusion

By now you must have a clear idea about how you can improve your ecommerce website user interface. When it comes to user interface then every business should focus on satisfying their site visitors because if your prospects don’t feel satisfied after landing on your website then they will never show interest in interacting with your website design or taking action on your website design. 

In today’s competitive market if you are looking to sell your products online then apart from offering helpful and problem-solving content you need to focus more on creating an offering an interface that encourages site visitors to explore more about your products and finally guides them on how they can make the final purchase. To create such a type of website it’s always recommended to consult with a highly reputed and experienced ecommerce website design company for your business. 

SFWP Experts is one of the leading and award-winning website design companies with more than 12 years of experience in creating different websites for different businesses. If you are looking to create a conversion-centric website design for your business then you can always get in touch with our highly experienced ecommerce website design professionals.