Custom WordPress Theme: How much does a custom wordpress theme cost?

Pricing is one of the most crucial traits that every business and person looks into before making their final decision. Mainly when it comes to creating a highly attractive and fully functioning WordPress website design then businesses look to know every small cost involved in creating the website. Whether it is custom WordPress themes or plugin business, look to know the cost to build a custom website so that they can plan the budget accordingly.  

Today the WordPress market is continuously growing in terms of the number of users, theme/plugin/hosting providers, and more. Not only that but businesses have also started to shift from pre-built themes to custom WordPress themes. That is the reason why most businesses look for the cost to create a custom WordPress theme as well as a plugin. 

If you are scrolling the internet to find the same then you have landed on the right article where we are going to highlight some of the important points on the factors that influence custom WordPress theme cost. Apart from that, we will also be highlighting the importance of creating a custom WordPress theme for your website and business.  

An overview of custom WordPress theme cost

WordPress started as CSM and now it’s being used to create all types of websites including fully-fledged ecommerce websites. Many enterprise-level websites are also making use of WordPress to run their current website. If you are looking to develop a fully functioning WordPress website for your business then you must be looking to know how much it costs to create a custom WordPress theme. 

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Yes, using custom WordPress themes is in the trend as most of the businesses are looking to create a website that relates to the business and also meets user expectations. A custom WordPress theme offers you an environment where you can create any website and place the elements anywhere depending on your needs. That is the reason why every business they are planning to use WordPress for their website looks to know “how much does it cost to create a custom theme?”

While the question may sound very simple, there are a number of factors that can make a difference in the cost of creating a custom WordPress theme. Finding the cost to create a custom WordPress website is very much similar to buying a house. Until you make the purchase the question may sound simple to you but once you dive down deeper you will start finding that the size, structure, material, feature, and more make a difference in the cost to build a website. In the same way, the cost of creating a custom WordPress theme may also vary depending on the type of website you are trying to build. 

Most businesses fail to understand the importance of having a custom WordPress theme so they ignore investing money on creating a custom theme for them. But the results other businesses have started getting after creating a custom WordPress theme for their business has encouraged many small as well as enterprise-level businesses out there to create custom WordPress themes for their business. The cost to create custom WordPress 

If you are looking to find the cost to create a custom WordPress theme then you have landed on the right article. In the coming paragraphs, we will be giving you a detailed idea about what is a custom WordPress theme, the importance of using custom WordPress themes, and finally, the cost to create a custom WordPress theme for your business. SO make sure you stick till the end of this article. 

What is a custom WordPress theme? 

Custom WordPress themes are built from scratch by following every phase of the website design and development process. It was created with a goal to reflect the unique design desired by businesses and organizations. A custom WordPress theme comes with a unique layout, design, and features that are specifically designed to meet your business needs and expectations. 

Yes, WordPress offers a bunch of free and paid WordPress themes but a custom WordPress theme can help your business and product to stand out from the crowd. A custom WordPress theme offers you full freedom to customize the design depending on your needs. Most of the time the pre-built theme you select for your website and business comes with various limitations that discourage site owners to create and offer a design they desire.

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But by hiring a highly experienced WordPress website design company you can get your custom WordPress theme built that relates to your business and meets your target audience’s expectations. Many times site visitors abandon the website just because the design fails to engage them but with the custom WordPress theme, you get full freedom to utilize the target audience data to offer a highly attractive and user-centric website design. 

So by now, you must have a good idea of what is a custom WordPress theme. Before we start explaining how much does it come to create a custom WordPress theme. Let’s start with exploring how a custom WordPress theme can help you to grow in the competitive marketplace. 

Why is it essential to use a custom WordPress theme? 

WordPress has made it easy for the user to create an attractive and fully functioning website but does that mean every business should create a website on their own? Well, that totally depends on the type of website you are building and most importantly your budget. If you are an individual looking to create a small blogging website then it’s always recommended to go with DIY (do it yourself). 

On the other hand, if you are running a business and looking to acquire customers through your website design then it’s essential to offer a design that reflects your business and meets site visitor expectations. Today most of the businesses that are making use of WordPress for their website go with the custom WordPress theme. Wonder why? Because they get full freedom to create a website design that relates to your business functioning as well as appearance. 

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Creating a custom WordPress theme means you have access to the blank page where you can place the element, content, and other visuals depending on your needs. Whereas if you are making use of a pre-built theme then you might come across a number of limitations. So a custom WordPress theme offers full freedom to place images, sidebar, video, featured article section, and more they can make your website look appealing and converting. 

Apart from that when you start creating your WordPress theme from scratch then you will be able to optimize the speed and performance as well. There are a lot of reasons why you need a custom WordPress theme for your business. So let’s take a look at them:

1. Offer full control over your site 

Today most businesses are opting for the custom WordPress theme because of the freedom that designers get while creating the business website. Yes, most of the time the pre-built theme you select for your WordPress website fails to match your business expectation. Not only that but even after making changes it fails to reflect the business and brand. That is the reason why businesses have started to move towards custom WordPress themes. 

A custom WordPress theme offers you full control over your design, structure, layout, and more. As we have mentioned earlier that when you plan to opt for a custom WordPress theme then that means you are customizing the theme from starch. So you will be getting access to a blank page where you get full freedom to create any kind of website that meets your requirements. It will allow you to have full control over the whole website design which means you can place the element and content depending on your placement strategy. 

A custom WordPress theme eliminated the limitation that other users generally face while making changes in the pre-built themes. But remember a custom WordPress theme can be only lucrative when it’s created with a results-driven strategy. That is the reason why we recommended you to get in touch with an experienced WordPress website design company that can help you to create a fully functioning custom WordPress theme for your business. 

2. Optimized speed and performance 

If you are working with your WordPress website for a long time then you must have heard of the common problem that most businesses and websites face related to speed and performance. In today’s competitive world where the websites are trying to place them on the top in the search engine result page, offering them a slow and low-performing website will not only discourage them from performing the desired action but also create a bad impression about your website and business. 

The reason why businesses have started to look toward custom WordPress themes is because of the flexibility they get in creating and offering a fast loading and high performing website for their business. A custom WordPress theme is created from scratch which means the codes are written in a way that helps the website to load faster. Apart from that, a custom-coded WordPress theme is created with a detailed plan and structure by identifying every small piece of information about your business and prospects. 

This way the website performs well in every aspect right from driving website traffic to converting them into paying customers. The clear and light-weighted codes help in optimizing the website speed and the research done before creating the custom theme contributes toward optimizing the website performance. Remember when the code is clean and lightweight then it will automatically reduce the server response time improving your website speed and performance. 

That is the reason why we always recommend WordPress users to build their custom WordPress theme with experienced WordPress developers that can contribute their year of experience in creating a custom theme that reflects your business and matches your site visitors expectation. 

3. Help in better ranking 

Today every website that is trying to create a strong online presence looks to have an effective and result-driven SEO strategy that can help their web pages to rank on the top in search engine result page. Most of the time even after creating an effective SEO strategy website fails to gain a higher ranking in the search engine result. Yes, it might sound disappointing but today there are a number of factors that decide the effectiveness of your SEO strategy one among them is your website.  

Yes, the website you are creating and running plays a crucial role in deciding your website SEO success. The codes inside your website help search engine bots to crawl your website more smartly if the code is confusing then even after a lot of SEO efforts search engines bot will fail to crawl and understand your website and find your website purpose. The reason why businesses opt for a custom WordPress theme is that it helps them to create more structured code that helps search engine bots to understand the website’s purpose. 

Yes, WordPress offers an SEO-friendly environment to users, but most of the time the theme and plugin become the main reason behind the website SEO failure. If the codes in the pre-built website are not written and structured properly then it can create a lot of issues and it will start with your website SEO. A custom WordPress theme is considered to be more SEO-friendly compared to any of the pre-built themes. 

But again remember your custom WordPress theme can offer your optimized result only when you get it built by an experienced WordPress website design company who can contribute their ideas and years of experience in creating a highly attractive and conversion-centric WordPress website that drives more revenue and ROI. 

4. Optimized Security 

By now you might be convinced how a custom WordPress theme offers full control over your website design, how it can help in improving your website speed, performance, and most importantly SEO friendliness. But in today’s internet-driven world where vulnerabilities and malicious activities are continuously growing, you can’t expect your website to be safe. That is the reason why the security of the website has become the primary conversion for every website mainly those who are exchanging a lot of data from the customer’s side. 

If your business is into selling online products or subscription-based digital products then your website needs an extra layer of security which can be achieved only when you have access to custom WordPress themes for your business. Yes, WordPress offers a secured environment to users but again the pre-built plugins and themes you add to your WordPress website can cause security-related issues. That is the reason why it’s always recommended to make use of a custom WordPress theme for your WordPress website.

While creating a custom WordPress theme the WordPress website designs will ensure that the website is fully secured from hackers and intruders. A custom WordPress theme is generally created as a closed network keeping security as the first priority. Not only that but if your custom WordPress theme comes across any problem related to security the cuts can be tackled quickly after the launch. By creating a custom WordPress theme you ensure that your business running only without any flaws. A small flaw in your WordPress website can impact the whole website and user experience. 

So by now, you must have a clear idea about why you need a custom WordPress theme for your WordPress. Before we start highlighting the cost to create a custom WordPress theme. It’s essential to identify and understand the factors that can affect the cost to build a custom WordPress theme. 

Factors Affecting the cost to build a custom WordPress theme

Same as building a website, there are multiple factors that determine the cost to build a custom WordPress theme for your website. If you are reading this article to find the exact cost to build a custom WordPress theme then you need to get in touch with an experienced WordPress website design company. However, reading this particular article will help you to understand different factors that will help you to calculate the estimated cost to build a fully functioning WordPress theme for your business. 

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While the WordPress website is generally created for businesses and individuals the cost of creating the custom WordPress theme may vary depending on the requirements and the type of theme you are looking to build for your website. The reason why there is no standard rate of custom WordPress themes is that the cost varies depending on multiple factors. That is the reason why it’s said to have a better idea of your requirement before you reach out to any WordPress website design professionals. 

Yes during the project discussion process you will be discovering some of the more invaluable ideas that can be added to your requirement list. But it’s essential to research what type of custom theme you would like to build and the value you will be getting by creating a custom WordPress theme for your website and business. So let’s start with exploring some of the factors that decide the cost to build a custom WordPress theme for your website: 

1. Freelancer vs Agency

When it comes to deciding the cost to create a custom WordPress theme than the first thing that will help you identify the cost is deciding whom you are going to select for your custom WordPress theme. Generally, businesses get two options to select from that is between freelancer and experienced WordPress website design company. Remember when you have a detailed idea about your requirement then the first thing you might do is hiring a freelancer. But the question is, is it really worth hiring a freelancer?  

Finding the right person who can help you to develop the theme as well as the whole website may not be as easy as it sounds. Earlier when there were fewer freelancers businesses used to find the right one but there used to be a lot of problems in terms of transparency, weekly reporting, and more. But now very few businesses write a positive review about freelancers. Not only that but businesses that are running tight on budget also look to hire freelancers to do the job. 

But when you have a budget then you should always remember that creating a theme might not be a one-time process but you might look to redesign your website after 3 or 4 years. These years will play a cruel role in deciding whether you are able to create a strong online presence or not. If you wish to create a strong online presence then you need to hire someone who can create result-driven custom WordPress themes for your website. That is the reason why we recommend you hire a highly experienced WordPress website design company for your website and business.  

When you go with a full-service agency then you get access to designers and developers with a higher level of experience in creating different websites for different businesses belonging to different industries. Not only that but you also get access to a higher level of transparency and a dedicated project manager that will help you to communicate your idea and messages effectively during the development process.

If you are looking to know more about how you can hire the right website design agency then make sure to check our blog on How to hire the best website design company for your business 

2. How experienced are your WordPress developers? 

There are a number of factors that affect your custom WordPress theme, one among them is the experience and expertise of your WordPress developer. When a business plans to create a highly attractive custom WordPress theme for the website then they always look for some experienced hands. Because custom themes are not created frequently and once created it should be able to bring value to the business. 

That is the reason why it’s said that your custom WordPress theme development cost may vary depending on how experienced your WordPress developers are. Because the more experienced WordPress developers you hire for your business the cost to create a custom WordPress theme will also start to increase. Remember the WordPress theme you create will decide the success and failure of your business online. Not only that but the custom theme you create will not be created again until you plan to redesign after 3-4 years. 

So it’s always recommended to hire a highly experienced WordPress website design company that can help you to create a research-based WordPress theme that reflects your business and meets your site visitor expectations. Remember if you are hiring a WordPress website design company with more experience in creating and producing custom themes for different businesses then the cost to create custom WordPress themes might be high because of their experience and expertise. But again the value they will bring to your website and business will worth each penny spent on creating a custom WordPress theme for your website. 

3. What type of features and functionalities are you expecting? 

When a business plans to create a custom WordPress theme then it generally happens because they wish to have full control over the design or want to add more features and functionalities to it. If you wish to add more features and functionalities into your custom WordPress theme that it comes to expect a rise in the cost as well. The more features you add to your website the more time and cost you have to spend in creating your custom theme.  

That is the reason why we have said earlier that before you reach out to any WordPress website design company you need to identify your requirement like what features and functionalities you wish to have in your WordPress theme.  Every business has greater expectations for the theme they want than the budget they have. Sometimes these functionalities and features become the primary reason that forces businesses to push their budget to some extent. 

Well, it generally happens because the businesses have less to no idea about what features they want in your website. And when they reach out to WordPress website design companies they are bombarded with a bunch of features that many sound attractive and worthy. The better you are aware of what features you wish to add to your website the easier it will become for you to make your custom WordPress theme development cost. 

4. Changes and modification in the middle

The reason why we recommend you to have a clear idea about your requirement is that it will help you in saving a lot of time and money that most of the business spend while making changes in the middle of the project. Adding new features into your WordPress theme can increase the cost but when you plan to make changes or modifications in the middle of the project then it can increase the time as well as the cost to create the whole WordPress theme.

When we say changes then minor changes can be accepted as it will not increase the cost or time but when you ask your WordPress website design company to make major changes like creating the design from scratch or modification in feature and more than the WordPress website design company might charge you with change order fees. The change order fee varies from company to company, few companies don’t even charge to create any website so make sure you are aware of the charges before you get into the final development process.  

5. Maintenance

Apart from all the above-mentioned factors, there are a few more that might decide the cost to create like the support and maintenance that most of the businesses opt for after creating the website design. Both aspects are crucial and needed when it comes to running a website without any error and also to offer a more optimized user experience. 

In today’s vulnerable internet place you can’t expect what will happen with your website in the next moment. Sometimes websites come across unexpected downtime and errors that directly affect your website functioning. Hiring a reliable WordPress website design company that offers 24X7 support along with maintenance will ensure that your website is up and running without any flaws. 

If you are looking to know website maintenance cost then make sure to check our article on 2020 Website Maintenance Cost Guide: How Much Does Website Maintenance Cost?

By now you must have a good idea of different factors that affect the speed and performance of your WordPress website. Next, let’s take a look into how much it will cost to create a custom WordPress theme for your website. 

How much does it cost to create a custom WordPress theme? 

If you are planning to create a custom WordPress theme then you must be looking to know the cost to create a custom WordPress theme for your website. As mentioned earlier it’s difficult to mention the exact cost because the cost to create a custom WordPress theme differs depending on the requirement. To know the exact cost you need to get in touch with an experienced WordPress website design company

However, if you are scrolling to the internet to get the estimated cost then creating a custom theme for your WordPress website can different between $5000 to $50000, it can go beyond that if you are creating the website for ecommerce purposes. Setting up a simple WordPress website is easy and can be down below $5000. But when you plan to create a custom theme for the business then there are a number of factors involved right from researching about the business to getting a better understanding of the target audience. 

Remember a website can be effective only when it impresses the site visitors. To do that you need to offer a WordPress website that matches their expectations and guide them through your whole WordPress website so that they are able to perform the final action. It can be only achieved when you have a user-centric website design for your business. By creating a custom WordPress website theme you ensure that your website reflects your business and meets site visitor expectations. 

So if you’re looking to know the in-depth distribution of the cost according to your business size then here is the estimated cost depending on your business: 

  • For small-cap businesses, the cost to create a custom WordPress theme may vary between $4000 to $8000. Depending on the number of features and functionalities you add to your WordPress theme. 
  • If you are running a mid-cap business with a good profit margin then you need to focus on creating a more advanced website for your site visitors. Creating a custom WordPress theme for mid-sized businesses can range between $7000 to $12000. Again the features and functions will play a major role in deciding the final cost. 
  • For an enterprise-level business, the cost to create a custom WordPress theme can go beyond $30000 depending on the type of website they wish to create. 

If you are looking to know more about how much it will cost to create a custom WordPress theme then you can always consult with our highly experienced WordPress website design company that can offer you detailed ideas about the costing depending on your requirements. 

How to avoid overpaying extra costs for your custom wordpress theme? 

Moving ahead you must have a good idea about the cost to create a custom wordpress theme for your website. Most of the time due to lack of knowledge business tends to pay over price to the wordpress website design company. If you don’t want yourself to fall under that list then we recommend you to go through the below-mentioned points that will offer you detailed ideas about how you can avoid overpaying from the custom wordpress theme that you are looking to build for your website.  

1. Define the scope of your project 

Before you plan to reach out to any developer to help you create an attractive and result-driven custom wordpress website for your business it’s recommended to identify and define the scope of the project. Most of the time businesses that are not clear about what they wish to create make them overpay for the design cost. That is the reason why it’s essential to identify and define what you wish to obtain for your custom wordpress theme. To make this process more effective we recommended creating a list that tells the vision and different ideas behind the product. 

To get a better understanding of how you can define the scope of the project let’s understand this by taking an example of a house. When you plan to build a house you start by defining the features that you want to include like 3 bedrooms, 3 bathrooms, kitchen, and more. So that the engineer gets a better understanding of your requirements. 

In the same way when it comes to creating custom wordpress themes you need to have an effective list that tells about what features and functionalities you want in your wordpress theme. Some of the businesses might look to add an image slider in their homes and others might look to add a map on the contact us page. There are various things that you can include in the list like: 

  • Having a testimonial slider on all the pages 
  • Service list on the homepage 
  • Blogpost with social media share buttons 
  • A separate gallery area to highlight your expertise 
  • And many your 

All the above mentioned are just examples, your need and scope can be different so we recommend you start with identifying your project scope. So that you are able to offer a clear idea about what you need. The more specific you are, the higher chances will be to eliminate the extra cost that most of the businesses spend on building custom wordpress themes. 

2. Start looking for inspiration 

You must be creating the custom wordpress theme for the first time and there are high chances that you might not be having a detailed idea about what type of custom theme you are looking to create. That is the reason why it’s essential to look for inspiration that can help you to get a clear view of your scope. There are a number of online websites available that can become your inspiration for the theme that you are looking to create.

Most businesses start to look at their competitor’s website in search of inspiration but remember your inspiration doesn’t have to be your competition. Instead, you can look at websites outside your niche because you are looking for the inspiration for your layout, not for your business, so you should mostly focus on the design rather than what they are offering. You can start browsing multiple websites on the internet to find the inspiration for your custom wordpress theme. 

Once you are able to find the inspiration then you can start including things that you wish to add in your custom wordpress themes like the color combination, shapes, element placements, and many more. This way you will be able to offer more clear ideas about the custom wordpress theme you are looking to build for your website. This particular step will allow you to help the wordpress developer with visual ideas on what you wish to achieve. These types of practices automatically reduce the development time as well as cost.   

If you are looking to create a custom WordPress theme for your website and business it’s always recommended to hire an experienced wordpress website design company that can help you to create a highly attractive and conversion-centric wordpress website design that drives more revenue and ROI. 

The above two mentioned factors will help you to save the cost to build a custom WordPress theme from the scratch. The rest of the planning and designing process will be carried out by the WordPress website design company you are hiring for your website and business. 

How to find the right wordpress developer for your website? 

Now that you have a clear idea about what you need and whom you are going to reach out to for creating your custom wordpress theme. Next, you must be wondering how you can find the right developer for your custom wordpress website. Well with the wide range of options available chances of getting confused in selecting the right wordpress website design company for your custom theme are always high. That’s the reason why we are going to highlight multiple points that you can consider before hiring a reliable wordpress website design company for your business. 

Identify their experience 

When you plan to build a custom wordpress theme by hiring a wordpress website design company then you will always lookout for the best results. The best end product comes with experience that’s the reason why we recommend you to start with discussing their experience. Not only that but there are multiple wordpress website design companies that will claim to have a good amount of experience but when you dive down deeper you will be able to find them with one or two years of experience. 

That is the reason why we recommended you to start looking at their experience because the experience in the wordpress website design industry plays a crucial role in determining the value they will bring to your business. You might be looking to create an attractive and conversion-centric theme for your website or handing a project for enterprise-level businesses. By looking at their experience level you will be able to determine where they have worked with the same industry in the past or not. 

Apart from the wordpress website design company experience, you can also look into the technical experience of the web designer. Because they are the ones who will be designing your custom wordpress theme so their experience will also play an essential role in determining the success and failure of the end product. 

Take a look at their portfolio 

The portfolio of the company can offer you a clear idea of whether the wordpress website design company is right or not. It will not help you to get a detailed idea of what design they have created in the past but also the industry they have worked with. Many WordPress website design companies may claim that they have worked with multiple websites but telling the experience is different from showcasing the proofs. A reputed wordpress website design company will always have a portfolio that highlights the experience, expertise, work, achievements, and many more. 

When you plan to hire a wordpress website design company for your business it’s always recommended to dive in deeper to get a better understanding of the company and its online presence. You can ask them about the project they have created in the past and talk to them about a similar project they have worked on. If you are satisfied with their portfolio then only we recommend you to make your selection because small mistakes can cost you more in terms of money as well as the end product.

By looking at their portfolio you will be able to get a detailed idea about their custom WordPress theme development process. Not only that but you will also be able to analyze how they operate, the transparency they offer, the efforts they put in, and more. A transparent and reliable wordpress website design company will never hesitate to share their detailed portfolio. So make sure you are selecting a reliable and experienced wordpress website and design company. 

Check whether work is carried out in-house or not

Another thing that you can look into while hiring a wordpress website design company is whether all the work is done in-house not. Most of the businesses today either hesitate or are focused on getting the result but if you are looking to select the right wordpress website design company then it’s essential to identify whether all the work is done in-house or not. You might be looking to get a custom wordpress theme, as well as SEO services, from the same company. 

Today there are many wordpress website design companies out there who claim to offer all the services but most of their services are outsourced.  Remember if all the work is done in-house then you are able to receive a more effective and optimized end product. That means if the custom wordpress theme is getting designed in-house and the SEO part is also done in-house with an experienced SEO team then it will offer more lucrative results than companies who are having in-house developers but outsourced SEO teams. 

If the wordpress website design company is outsourcing services then there are high chances of miscommunication between the two parties which can directly affect the end product. That is the reason why we recommended you hire an experienced wordpress website design company that offers all the services in-house. 

Check references 

Most of the wordpress website design companies might not be able to offer references. But if you are looking to get an in-depth idea about the company we recommended you to check for references so that you are able to make decisions quickly. Businesses who have taken their services earlier might be familiar with their working process. So they can offer you detailed ideas on whether the company you have selected is right for your business or not. 

Now you must be wondering every wordpress website design company will offer references to those clients who offer positive feedback about them. Remember the question you put in front of them will decide whether they are the right wordpress design company or not. That is the reason why we recommend you to get them either on the phone or convince them for a personal meeting. Arrange a set of questions that you wish to ask them before you get into any conversation with them. 

This way you will be able to save the date that most of the business spent in researching the company. You Can also as the website link that they have created in the past that by looking at the design you can easily analyze whether it’s right for your business or not. 

Transparent and seamless communication

The next thing that we recommend you to look into is transparency and communication. Today you may find a bunch of companies offering website design and development services but when it comes to offering transparency then most of the website lacks in communication and transparency. But there are few reputed and experienced wordpress website design companies that offer transparency and seamless communication as their first priority. So you should always look for companies that are offering clear and transparent reporting. 

During the development time, communication is the primary reason that frustrates business. Today every business that is looking to create a fully functioning website for their business wants to have clear communication so that they are able to get a clear idea about the product development. If they wish to make changes they can be implemented during the development process. Later on, these types of changes and modifications can increase the time as well as cost. 

An experienced wordpress website design company will offer a dedicated project manager who will ensure that the communication is up to date. They will keep a track of every single change made to your website and update you with the same.  If you wish to make any changes in your wordpress website design then the project manager will communicate the same idea to the designer. So make sure you are hiring a WordPress website design company that assigns a dedicated project manager for your website for seamless and transparent communication.

Conclusion 

By now you must have a good idea about the cost to create a custom WordPress theme for your website. Remember a custom WordPress theme can help your website and business to stand out from the crowd and offer your business more uniqueness. However not every website business can afford to create a custom WordPress theme for their website. Some of them fail to understand the value it can bring to the business and most of them run tight on budget so they avoid 

If you are running right on a budget then we recommend you get started with a basic website and once your business starts growing then you can shift to a custom WordPress theme. A custom WordPress theme is created after conducting in-depth research on business as well as prospects. So that the final design reflects business and meets user expectations as well. 

Yes, today most of the modern themes offer enough customization features but there are a few limitations and restrictions that stop site owners from performing the desired action. If your business can afford to create a custom WordPress theme then remember the result you will get from them can worth each penny you spend. 

But for that, you need to hire an experienced WordPress website design company that can help you to create a highly responsive and fully functioning custom WordPress theme that grabs user attention and encourages them to perform the desired action on your WordPress website.