WordPress News


segment-email-list
Posted on /by SFWP Team/in WordPress

Tips to Segment Your Email List Like a Pro

Emails are awesome, you can send as many to as many, the only thing you need is the email id of recipients.

That sounds great but if you were to send an email to a person who is not interested in your business or platform may backfire at you. Since all customers are not the same so does their needs and all you have to do is just segment your emails and recipients.

If you do this right, chances are that your traffic will increase significantly. All takes is just a personalized email.

These are five tips that will help you to achieve segmentation.

 

1. New Subscribers

New subscribers are your new potential loyal customers. So segment them in the new segment. Create a beautiful welcome email which is filled with politeness and respect towards your new customers.

You can also showcase your best work in the email so that it will be more pleasing.

 

2. Ask For Their Preference

If you can’t know what they want? How about asking them their own preferences! Sounds legit right. I mean this is the best way. By doing these we won’t be annoying them but instead, we are informing them.

 

3. Demographics

It’s another great way of segmentation but not as great as asking customers. But still, we can group them based on their region, gender, and age. Which might be 80% accurate? This way it will also save you some time, where spend time collecting the customer’s preferences.

 

4. Look At Purchasing Behavior

It’s a classical way of segmentation that the big shots like Amazon have implemented successfully. It’s similar to the demographics but here you will have more data to work on.

It will definitely help you in your future sales.

 

5. Pay Attention To Inactivity And Open Rates

This all may seem like stalking to you, but still, if you have to do something you must do it. By finding the customers who are not spending enough time or buying anything. You can send them emails by including some special offers or coupons.

You can also find other people who are regularly buying stuff from you and you can give them a special offer or membership etc.

Lastly, with the help of emails, you can actually connect with more people and expand your business. If implemented correctly.

page-content-flow
Posted on /by SFWP Team/in WordPress

Design Page Content Flow To Maximize SEO

Need more SEO? Then all you need to do is modify your web page’s content and we are done.

Well not completely yet!

Read to the end and you will eventually find out more.

Here’s a question that can answer most of your queries.

 

What Needs To Go On The Web Page, In What Order, With What Placement?

Consider that we are currently going to rank “faster home WiFi” so that we will get better placement in Google search and increase our revenue.

But you should ask yourself these questions first.

 

A. What is the searcher, in this case, trying to accomplish?

When they enter “faster home Wi-Fi,” what’ are they looking for?

 

B. Are there multiple intents behind this query, and which ones are most popular?

If there are any intents ranking them is very important.

 

C. What’s the business goal of ranking? What are we trying to accomplish?

Having a better rank so that people will notice us, and possibly will visit our website increasing our revenue.

If we were to simulate the answers, we could guess that people need more WiFi speed than they already have.

They are trying to know whether they need to get a new connection or get a new isp or new hardware. These can be viewed as intents.

It’s no secret that most of the websites make their revenue through the affiliate for which they need more people and a better SEO rank will help us achieve the same goal.

 

Now We Can Design A Content Flow.

From the above data, you might have any idea on how and where things should go or what your website should do?

Simply put you should create a good flow. And that’s all that matters.

 

5 Big Goals That Matter.

The goals that matter here and the ones that you should be optimizing for, when you’re thinking about the design of this flow are:

 

  1. How do I solve the searcher’s task quickly and enjoyable?

Having a better UI will definitely help you in this case. You can create some good visible effects for attracting them. But the most important part is the content.

Try to show all the options available for the user in our case how to increase the WiFi speed. So that all their intents will be met.

 

  1. Serve these multiple intents in the order of demand.

As mentioned above by giving multiple choices to the visitors i.e catering to different intents is essential.

 

  1. Optimize for the business goal without sacrificing one and two.

Don’t sacrifice your goals for some other, you can still integrate both them, for example, creating a website for both searchers and your own business goals. But it may affect your SEO slightly. But it’s ideal.

 

  1. If possible, try to claim the featured snippet and the visual image that go up there.

Try to insert a good looking picture at the header and combined with a great content will capture the perfect snippets giving you an edge over other websites.

 

  1. Limit our bounce back to the SERP as much as possible.

Don’t exaggerate your design elements to much. Make it simple that people won’t get annoyed and get their problems solved. Try to have a better control over the website by constantly updating or optimizing it. By doing this your site’s bounce rate will not increase.

Of course, it’s not limited to just the design elements you must also look after the content as well.

wordpress-learning
Posted on /by SFWP Team/in WordPress

Overlook AI and Machine Learning, WordPress Is About To Disrupt Your Business

AI, Machine Learning, Internet of Things are the most heard buzzwords of the recent technological world, with more and more devices/systems adapting these resulting in rapid development in technology as well as bringing changes to the world. The growth is so rapid that more devices and technologies are popping out everyday than the previous day.

But when it comes to website editing and CMS WordPress is also picking it’s pace and announced a new update WordPress 5.0, which is running a little late, but most people and developers are eager to get their hands on it as soon as possible.

A staggering 75 million websites use WordPress globally, including numerous companies in sectors ranging from e-commerce to banking. Which is not 100% of all the websites present on the internet? WordPress faces stiff competition from the likes of WIX and Squarespace in the domain of micro-business and Blogging and also faces competition from Silverstripe and Drupal in the domain of SME and enterprise side.

Customers are humans and humans can hardly concentrate on a given task for 8 seconds, meaning that customer are pretty impatient and the delay of 5.0 can affect the WordPress, since it may not be able to provide all the required plugins whereas others do. Here the customers being both brands and web surfers it will reduce the efficiency and the traffic generated by a WordPress website resulting in bad customer/user experience.

 

Bad User Experience

As mentioned earlier people tend to dislike things when they couldn’t find what they are looking for, the bad layout also affects your traffic.

In a Google survey, 52% of people stopped using or visiting a company with a bad mobile experience.

So to ensure that your users won’t feel irritated it’s better to give them what they want without any restrictions and simplified accessibility, usability and proper interaction with the users will also definitely help towards your goal of keeping more engaged with your site at any given time.

So maybe this new update 5.0 will help companies to get more people and will also resolve the problems of moderation, but chances are that it may have the same fate as the TSB, which failed drastically in an overhaul. Creating huge losses for all the stakeholders!

And now its homepage is more chaotic than ever before too many bugs and IT problems.

woocommerce
Posted on /by SFWP Team/in WordPress

WooCommerce Evaluation

We all know WordPress as a CMS but WP also offers other services like WooCommerce, an open source WordPress-based e-commerce platform, which powers more than 30% of all online stores.

Since it’s operated by WordPress, you can get access to a wide variety of themes, plugins and much more. By using WooCommerce, you can sell any product without paying any transaction fee to the WP and WooCommerce also calculates all the taxes that are required to pay by the customer. While you can pretty much change or customize everything in WooCommerce.

WooCommerce also has the ability to create new accounts for customers or customers can use guest login, tracking orders, keeping track of your inventory, stocks, check out details, notifications, emails etc., it has also the capability of accepting all types of payments from different types of payment gateways.

WooCommerce recommends SiteGround, where the baseline StartUp plan gets you 10GB of web space, unlimited email accounts and databases, a free Let’s Encrypt SSL certificate and data centers on three continents. At a reasonable price of £2.75 ($3.85) a month.

On top of that, you have the complete control over customization.

 

Getting Started

Now that we know what WooCommerce (WC) is let us see, how to set up one. Obviously you need to create a new WordPress account or use the existing one. Later WooCommerce asks you to fill and opt all types of formal services that you need, including the method of download.

You can also get a hosted WooCommerce account with pre-installed WooCommerce and hosting. You can refer to SiteGround’s WooCommerce plan for further details.

 

Creating Your Store

WooCommerce is based on WordPress, so when you first login into the WooCommerce account, you will be given same instructions, demos similar to WordPress later you will be given a plain theme, which can be easily changed.

Go to your WordPress dashboard, which will contain WooCommerce menu with the setup wizard.

Wizard is used to set up the WooCommerce, and you will be required to fill all the details like your currency, types of payment gateways that you will accept and some other formal details including shipping and tax rules and much more.

For automatic tax calculation and services, you need to download the specified plugins by WooCommerce.

 

It’s Time to Design Your Store.

You can customize the theme, page layouts etc., with the help WooCommerce. You can add some CSS to your site if you want.

By using an import tool you can import product catalogs from other platforms in the form of source code in CSV format, up to 128 MB. Of course, you can physically edit or add new products to your store with ease, since it’s done by WordPress editor. You can also add all sorts of media to your store. You can also throw in some YouTube links as well.

WooCommerce may not offer as many features as BigCommerce, but still, it’s more efficient for small stores and for basic stores.

Setting shipping requires a lot of work. It totally depends on which service you want to choose, or which services that is available in your regions.

WooCommerce combined with WordPress is pretty easy to do, but beginners might find it a little bit hard.

 

Running Your Business

Now that we have created a store, let’s see how to maintain it. WooCommerce is pretty capable and is adaptable to all sorts of situations. It keeps track of your inventory, if items are out of stock then it will hide those items. Give notifications about the stock. You can also add a new admin or multiple admins, with a different scope of control.

Since you already have a WordPress account, you can use that to blog and advertise your store.

Add-ons are not always free in WooCommerce, but you can use these to notify your customers, about new stock via SMS or you can also add a live chat to your store.

Support is not that great. It may take a while before your issue is resolved.

In conclusion, WooCommerce is a smart choice for experienced users while novices may find it a little bit hard to use WooCommerce.

 

pop-ups
Posted on /by SFWP Team/in WordPress

Pop-Ups, Overlays, Modals, Interstitials, and How They Affect SEO

Pop-ups, overlays, modal, interstitials are sometimes useful and annoying most of the times.

But have ever wondered how they may affect your SEO, and if they did, is it good or is it, bad?

If you don’t know the answer common let’s explore it.

Let’s look into what pop-ups, overlays, modal, interstitials are?

They are basically the part of UX.

 

Pop-ups

There are a variety of pop-ups like the dialog box or the new window that opens up when you click randomly on the webpage. Well, it may help you to generate ad revenue but according to Google, it’s not really a good thing. Meaning bad SEO score in fact many browsers will block this.

 

Overlays

These are kind of similar to the pop-ups, but they will not cause as much trouble as the pop-ups do, according to Google anyway. Layouts those messages that appear randomly in front of your screen prompting you to sign up for a newsletter and some other similar messages. These cause much more trouble in the mobiles than in pc. Which, we will explore in a few minutes.

 

Modals

Let’s just say these are boxes in a webpage where you can edit stuff. Where you actually interact with the background data rather than say a pop-up or a layout. For instance, editing a image online. Unless they spammed or advertising unnecessarily, they won’t cause much trouble.

 

Interstitials

You can compare this to the unskippable ads that you see at the beginning of the video in Youtube. Which people don’t really like. Yeah, there the website likes Forbes that does the same.

 

What Are The Factors That Matter For SEO?

Now let’s take a look at factors affecting SEO.

 

A) Timing

Time is a really important factor. Sometimes you can see the layouts or pop-ups at the very beginning, or in the middle or in between 80% to 100% mark.

Each of this appearance will be treated differently. And based on the type of content shown and the amount time shown are also important.

If the appeared content is taking even a little bit of time, it will affect your SEO.

The smaller the duration the better your SEO score will be.

B) Interaction

Google has updated its mobile guidelines recently. Based on the interaction of the element with content like the duration, whether it’s affecting the readability or is it, not easy to terminate will be the deciding factors. Later the owners will be penalized by Google.

C) Content

Sometimes we can observe that few websites will show us a message asking for the permission to use cookies, or taking our consent. These types of messages are not affected by Google’s guidelines whereas the ads, on the other hand, treated differently and harshly if they don’t obey the rules.

D) Conditions

Some people knowingly or unknowingly will create few conditions that might fly under the Google’s radar but not anymore. Make a wrong move, well you will be penalized. Sometimes websites and systems are not optimized enough to deal with it since it’s still considered as UX.

E) Engagement Impact

It’s no secret that Google monitors the activity of every website that has been visited via Google. So whenever your bounce rates increase Google will deem your UX as poor, which may affect your SEO.

 

Best Practices

After reading all the data provided above, it’s pretty obvious that having bad elements in your UX will definitely hurt your SEO.

So try not including harmful elements in your UX.

Also know the following information about your website that will help you, while designing UX

  • Bounce rate
  • Browse rate
  • Return visitor rates
  • Time on site after the element appears

Finally, mobile browsing is becoming a hot topic and Google is really working hard towards increasing mobile experience. So it’s better to sacrifice some ads rather than getting completely banned from the internet (worst case) and mobile users are increasing every day so keep that in mind.

ecommerce-store
Posted on /by SFWP Team/in WordPress

Prepare Your Ecommerce Store for The Holiday Season

Technological developments made our life easier. So does online shopping. It’s estimated that the current value of e-commerce is 2.290 trillion dollars as of 2018 and reports suggest that it may well 4.4 trillion dollars by 2021.

In other words, it’s the best time to start an online e-Commerce store. And this festive season can be great for e-commerce. If you already have an e-commerce store, where you will sell products online, follow these steps to make a fortune!

 

  1. Choose Your Platform Wisely

Look no further than WooCommerce. It powerful, open source, and has a large community that will support you. As well as a ton of extensions and add-ons.

 

  1. Choose Managed Hosting

Managing an online store is no easy feat. It requires a lot of skill. During the festivals, the traffic will be quadruple meaning you need to pay attention to the store 24×7. While at some stores shopkeepers have no idea how to deal with the server. It may turn into a security threat to your online store. So use managed cloud hosting where all these problems are taken care off.

 

  1. Fast Speed to Ensure Maximum Sales

Time is money! Every second counts. It’s proven that 40% of visitors give up on products when the product takes 2-3 more seconds to load. So better to be safe than sorry. Try using a CDN to avoid these types of problems.

 

  1. Responsive Design

Make sure that your web store is compatible/responsive in smartphones. There is a been steep rise in smartphone usage and people started to use phones to shop. So you don’t want to be left out, from the smartphone users. Use mobile smartphone first strategy for better results.

 

  1. Change Your Showcase

Changing your storefronts, banners, and some colors will definitely have effects on people, in a good way. By doing your website will seem to be more active or ’alive’, while expressing your joy and promoting your store at the same time.

 

  1. Impressive (read, usable) Design and Layout

Getting lost certainly sucks, no matter where you are! In other words, if your store’s navigation lacks, you can most definitely see a rise in bounce rate rather than sales. Investing in a good theme and layout will help you to get more sales.

 

  1. Create a Page with Gift Ideas

Who wouldn’t like a gift during the festival season! People tend to buy a lot during festival sales in a limited time period. So if you toss in a gift or a great offer it will motivate your visitors and they might end up buying even more.

At least create a Thanksgiving page so that, they will come to your site once again.

 

  1. Offer Free Shipping

Sometimes the price of shipping will be more than the product itself. So offering free shipping will have the same effect as giving gifts.

 

  1. Use Secure Payment Gateways

Hackers are everywhere these days. So having a secure payment gateway is a must. Or else you might end up bankrupt. So try to invest in payment gateways or else you can also get some free plugins from WP library.

 

  1. Simplify Purchase Processes

Who likes filling a dozen checks for buying a pen? It’s pretty annoying. So you must change your UX and create a new checkout method which uses the least amount of checks.

Doing this will definitely increase your traffic.

 

  1. Clear Return Policies

Companies with clear return policies will have more customers. Why? You ask. It’s a no-brainer because people can return the stuff that doesn’t fit or something they want with way more little doubt. So that they will get some better things than before and will feel happy about that.

 

  1. Plan Your Promotions Wisely

Your promotions not working? No problem just swaps it with a new one and problem. But do a little research, and try to show ads that people like.

 

  1. Choose the Right Keywords

Be wary of the keywords that you are using. Don’t go overboard with keywords as well. Try to keep them clean. Or else you might attract some users that may just increase your rate.

 

  1. Perfect Your Sales Pitch

Get the complete details of the products you are selling with a few great pictures to showcase your products in a way that appeals to the consumers. When people know about the product they are about to buy, they will feel comfortable enough to buy from your online store.

 

  1. Product Presentation Videos

Apart from showing pictures, try to create and display a short video or presentation about the product so that people can understand the product much better. Which might increase the chance of them buying the product?

 

  1. Call to Action Is Important

CTA is pretty important. CTA is the set of buttons such as Complementary Products and Products Viewed or Purchased by Other Visitors. If it’s Halloween season try changing these buttons to some sort monsters to attract more attention.

 

  1. Involve Your Customers

Try asking your customer to join in your social media campaigns, so that you can involve them, by which they might become your friends, later into your loyal customers. This will also help your social media reach.

 

  1. Keep in Touch via Email

Get your customers email. Start sending your offers, coupons, product catalogs and much more to your customers. Since email is great for keeping in touch with your customers.

 

Finally, it all boils down to your own ideas and implementations. The points are mere suggestions but you might and will much better if you work hard 🙂

 

wordpress-website-security
Posted on /by SFWP Team/in WordPress

Tip To Protect Your WordPress Website With Maximum Security

In today’s digital era there are billions of devices accessing the internet every hour. There are also millions of malware spreading and affecting thousands of computers every day. Which are not noticeable unless you have good protection?

The most common of these occurrences is hacking. And mostly the poorly maintained websites will get affected. The government no exception for it either.

You might wonder who does hacking? It is done by a group or a single person called hacker, who will exploit all your vulnerable points in the website. Steal data in worst will blackmail you, which will not end in a good way.

WordPress is the largest web builders and website hosters are being hacked every day and most of them will be hacked due to the mistakes of the Admins.

If a device is connected to the internet no matter it’s functionality it can be hacked! Which will eventually lead to a digital disaster?

But in this article, we will be focusing on the WordPress, and how to protect your WordPress website.

Firstly, WordPress is a PHP script that communicates directly with the MySQL database. It means whenever you do a query, it has to communicate with the MYSQL database, which is pretty vulnerable.

So the question arises.

 

How Do You Secure Your WordPress Website?

It’s not just hacking that makes a website but there are other methods like spamming the chat or comment section.

A website is required for a business to thrive online. WordPress is the best CMS system most widely used, making it a target for all the hackers.

WordPress is pretty impressive itself, it gets new updates constantly increasing its features and security and much more. But it all falls on the users. If they use them properly they will safe or else..!

 

What Are These Best WordPress Security Best Practices Anyway?

Now the good stuff, let’s see how you should safeguard your website.

 

  1. It Starts With Webhost

It is the first step and the biggest mistake a user could ever do!

Web hosting is pretty important. Of course, there are a ton of companies that will host your website. But are they secure enough? Web hosting same as buying a car but you have to choose correctly, that which car would suit you better and what is warranty provided by the company. It’s pretty nerve-wracking.

So just try to stick with WordPress hosting.

 

  1. Initial Installation

During the installation, the WordPress will be sending all the data to MYSQL server in the form of PHP. For which you have to create a username and password.

Create a password as complex as you can since all the data will be stored in an unknown location in a server that you may never see.

 

  1. Your Admin Username is Important

As a default, the username for admin will be “admin” which can be changed. In fact, changing it as soon as possible would be great.

Some may argue that people will use their company name to change their username which is like giving a free hint to the hacker who might hold a grudge against you.

But if you can create a username that’s less revealing then it won’t be a problem.

 

  1. Email And Mail Provider

Usually, when we forget a password we can recover our password by using the recovery mail.

In other words, if your mail provider is not secure enough, it’s most likely that your account will be hacked.

Some of web hosting companies will provide their mail services which reasonably secure.

You can also a secretive mail that you never gave to anyone for login recovery.

 

  1. Shield from Spammers

Spammers usually use bots to spam your comment section.

Soon or later your website will be filled with all types of malware, trojans. After some time your website may collapse due to excess load.

You can limit your comments section for the verified user like authenticating them using their emails or you can completely block them for few articles that are getting spammed regularly.

You can also use captcha for the bot verification and it works fine.

 

  1. Secure your Admin Page

These are the four default roles which have admin access by default.

  1. The Administration
  2. The Author
  3. The Contributor
  4. Subscriber

The roles are self-explanatory. You have to lock the admin access for others except for the admin.

The wp-admin page is the most attacked part of the website, so if we have more admins it would definitely increase your vulnerability.

Of course, you can use Front End User Post plugin for allowing guest blogging.

 

  1. Regular Plugin And Website Maintenance

Updating and maintaining your plugins is important, always lookout for updates.

Turn off the plugins that you are not using or delete some plugins if you don’t want to use them at all.

 

  1. Always Back Up

Back up is always a good option. There are tons of free to premium plugins in WordPress, Which are awesome?

If you can afford to have a physical encrypted backup then go for it. It will help if you decide to clean your server or in the worst case, if your server is hacked.

 

  1. Use Security Plugins

Now to secure your website, you can use the plugins in the WP, in fact, you should only use them.

Try to invest in a premium security plugins, which will have more protection than the normal one.

Please don’t download plugins from the third party. They may give away premium WP plugins for free but they might bundle in some malware which will later turn into a disaster.

 

  1. Always Do External Analysis

Finally get a WordPress expert to check your website. It may cost you but it’s worth it all. You can also get your analysis through other big WordPress website design organizations you may get a discount.

 

How To Regain Your Hacked WordPress Website

Let’s imagine that despite your best efforts you got hacked. So how to get back, your hacked wordpress website. Let us see.

Firstly you will be removed from the search engines so that you won’t infect or cause trouble to others. Yes, you will also lose all your SEO score. In other words, your site is dead!

If you still have the access to the PHP my admin page along with a backup copy, you can get the problem resolved by just restoring your site.

But in worst if you don’t have any access and knowledge about PHP then give up and uninstall the old hacked WordPress and get a new one.

 

  1. Backup Database

If you still have the access to your admin page then it’s time to back up. But before you do clean your website first, remove the changed variables and newly installed waste by hackers.

After securing your domain, than just restore your website from online backup or a physical backup.

 

  1. Export Your Valuables

Now it’s time for the aftermath. You can restore some data from the backup but still, the data like comments and few articles may not be available.

Don’t worries WordPress can help you at this point. All you have to do is just navigate through the admin settings to find the “export” button and click on it.

After some basic steps, you are ready to go online. But it’s better to call your host, to check the situation there and have some WordPress developer experts, to look at your website and roll it online later.

Of course, you should take actions, so that your website won’t get hacked.

mobile-commerce
Posted on /by SFWP Team/in WordPress

Tips To Increase Conversion Rates For Mobile Commerce

Do you own a reputable e-commerce website, and found that your traffic is getting pretty low lately! Maybe there are not many as there used to be before on the internet. Well you are wrong there are more people on the internet than ever before, and it’s rapidly increasing every day (number of internet users).

So what is causing the drop in traffic? It may be due to the fact that more and more people are using smartphones to access the internet. While 59% use their smartphones for online shopping. And that’s the prime reason that your traffic is dropping because your website or commerce isn’t mobile friendly.

So if you are looking for how to increase conversion rates for mobile commerce, you are at the right place.

 

Follow these simple methods for improving your mobile-commerce.

 

  • Searchers Versus Browsers

Searchers and browsers are the two categories of people that explore the internet for inspiration or hopefully for products. Searchers might end up buying products from your site while browsers are looking for inspiration.

Don’t disappoint them. Try to make your homepage as simple as possible with inspiration, so that both them will benefit from your website while generating revenue for you.

 

  • Speed Is Key

Mobile phones lack the capabilities of the computer both in computing power and storage.

It means that if your website isn’t optimized every now and then (at least once an hour) the mobiles will struggle to load the site increasing load time. Which is not a good thing?

The speed of internet is increased drastically when compared to previous years, so if the average load time of your site is greater than 1.6 seconds people will thinking that your site pretty slow. Which true? Slow load times will also affect your SEO score in the Google search.

So keep your website optimized. By compressing data or using other tools.

 

  • Use The Tools

As mentioned earlier you can use tools to make your life much easier, and one such tool is Google analytics and other Google tools that will help you for increasing your conversation rates.

 

  • People Use Many Screens

Computers are much more reliable and safe when you are doing online shopping this reflects in the way people abandon their shopping carts on mobiles and move to the desktop for placing the order, as much 51% people do the same. So use the methods like mailing to regain the customers you lost.

 

  • Think Mobile

Mobile commerce has just begun, and it will grow leaps and bound in the future so stay updated and keep investing one day all your efforts will pay off 🙂

 

Get your personalized in-depth WordPress conversion optimization service by clicking the link.

gutenberg
Posted on /by SFWP Team/in WordPress

What is Gutenberg?

WordPress the most commonly used CMS or in simple terms it’s just a free but powerful website creator/editor.

Unless you are living under a rock, you might have heard about ‘Gutenberg’, no it’s not about the place but it’s about the new WordPress editor that people may either like or hate!

Its main purpose is obsessively to make the website building easier, which it does with its new features and which increases the ease of handling.

 

Before exploring about the Gutenberg, let’s take a look at classic WordPress editor.

The editor itself is free and open source but it’s not really free for making your website using the WordPress. You may have to have some knowledge in coding or you should hire WordPress Developer to customize the WordPress for you. If not, then you may have to buy themes from other websites which you can edit later but not to its full extent, which may require coding skills.

Then came the Page Builder plugins. They made the website building so much easier that all you have to do is drag and drops then you are done! Well it’s not the end. Using page builders is easy but it’s a process filled with trial & Error which means that every time you do something in the WordPress, you don’t know how is it going work until you render it completely! And it’s going to decrease your work efficiency.

Then here comes the Gutenberg to save the day!

 

Gutenberg

It’s pretty much as same as the classic page builders but with improved functionality.

Like for example, whenever you drag and drop a block into your website you can clearly see the live changes that are being made in your site, without having to render it completely and change it later.

It drastically increases your productivity and increases your overall control over the WordPress website design.

That’s why people are going to love it. But the major drawback is that Gutenberg isn’t compatible with all the available themes not yet! Which might be a deal breaker some people? And it’s the biggest upgrade so it will take some time for people to accept this new technology.

So if you are interested in Gutenberg and willing to download it here’s a quick guide.

 

Downloading Gutenberg

It’s pretty easy all you have to do is, go to your WordPress dashboard search for Gutenberg in add new plugins or you can download it from the WordPress repository. Keep in mind that your WP version should be 4.8.

Well everything is not perfect so is Gutenberg, it comes with its own set of Pros and Cons.

 

Pros

  • It’s pretty easy to use since it’s a visual editor which has also have a great screen space with live rendering.
  • Beginner’s can easily adapt to Gutenberg, and can create a stunning site.
  • It’s mobile friendly too.
  • You can pretty much create your own theme by customizing your old theme.

 

Cons

  • Well as far as cons go it’s mainly about the themes, i.e Gutenberg currently doesn’t work well with all themes.
  • It may be easier for beginners to use Gutenberg, but it may pose some inconvenience to those who gotten used to the older versions of WP.

 

Well at last it all boils down to your personal preference, but somewhere down the line you may have to work with Gutenberg whether you like it or not. So just give it a try and you will know whether you like it or not.

GDPR
Posted on /by SFWP Team/in WordPress

GDPR Compliance And Your WordPress Website

Collecting data from users by websites is not uncommon. Almost everyone does that, it may be through cookies or newsletter sign-ups and so on. If you are doing a business in USA or EU GDPR or General Data Protection Regulation will definitely affect you.

If you want to avoid consequences here are few points that will help you:

 

  • Tell the user who you are, why you collect the data, for how long, and who receives it.
  • Get a clear consent [when required] before collecting any data.
  • Let users access their data, and take it with them.
  • Let users delete their data.
  • Let users know if data breaches occur.

 

WordPress released a new version (4.9.6) on which contains privacy law compliance for GDPR. Below are some of the new features available:

 

The New Privacy Page Settings

It’s a new option found in the settings menu with which you can drop a link on your WordPress website, which redirects the user to your privacy policy upon clicking. Of course, you can use cookies as well.

 

Comments on WordPress

The new feature added to the comment section is that upon commenting the commenters data will not be stored on the website upon shifting the responsibility towards the commenters.

 

Data Handling

It all boils down to your website data handling. According to GDPR the people visiting to your website should be given completely to freedom to whether sign-up or unsubscribe from the website and such, i.e importing and exporting data.  It can be found in the tool menu ‘export settings’

 

What Sites Are Affected?

Every site which can from accessible from EU is affected. Doesn’t matter, even if you do a business in EU or not. You will be fined with large amounts of money if there is any data breach.

 

GDPR Plugins

Plugins are great but not sufficient. Without a proper privacy policy, you will eventually get into trouble. So it’s your own responsibility. Try not dependent on plugins all the time.

 

What about eCommerce sites?

Unless your store is PCI compliant or unless you are using WooCommerce. Well, tough luck. E-commerce is not excluded from the GDPR either. You can save yourself by getting a WooCommerce store and assigning your GDPR terms and conditions in the checkout menu in WooCommerce section.

 

If you want to make your WordPress Website GDPR Compatible, you can approach WordPress website design agency that helps you to improve the security of the personal data, to give you greater control over, how your data is used.