Welcome to the series of the article on guerrilla marketing. In my previous blog, I have explained what is guerrilla marketing and different types involved in guerrilla marketing. In our upcoming article, I’ll be giving you a detailed explanation about types of guerrilla marketing strategies. If you are looking for in-depth knowledge of guerrilla marketing then don’t forget to read our previous article on Guerrilla Marketing.
Introduction to Guerrilla Marketing
Many of you might not have heard about the word Guerrilla marketing but it is well known in the marketing world. So in this article, I’ll explain to you what Guerrilla marketing is and why it is different and helpful in creating brand/product awareness among consumers. After reading this article I’m pretty much sure that you will add one more creative marketing strategy in your list that can help you in advertising your brand. So, let’s start from the basics and we will go deep into guerrilla marketing strategies.
With 2020 approaching, we are heading towards an era where the Internet and website are going to be the key factor for small- and large-scale businesses in getting adequate ROI. But to get a good ROI one should have an outstanding product and website which can attract customer. Now the question is how are we going to get a tempting website? Every year we see a change in web design trend and these trends are constantly advancing. In the year 2017, we saw that mobile
browsing overthrew desktop browsing, in the 2018 3D button effect, custom illustration and videos, AMP and many more web design techniques came into the picture. Continue reading
Change is the only constant. Everybody knows but a little adhere to. One that distant their professional or personal space from conversion suffers terribly, especially in financial context. Yes, I know you must be expecting the illustration next, for said. In the website development field, WordPress web design conveys you the profound call for execution if you lack somewhere in smooth user experience and modern design and features. Address it the compel of digital marketing or mobile users, your website must be adaptable to all of internet featured devices like mobile, tablet, PC and laptops. In the course of WordPress web development, easy navigation and simple site design are the most insisting factors for visitors’ engagement interestingly. Are you aware of the fact that among total guests visiting your website, roughly 25% operates through mobile?
And, the matter of attention is, it’s scaling gradually. Continue reading
Starting a business is no easy task and it involves too many factors that will influence your profits. But we only focus on getting results with our best marketing efforts at Los Angeles website design company, we will make sure that you will get your ROI and of course new leads as well. Finally bringing real business growth.
Conversion rate is one of the most critical metrics for an enterprise’s website. But only about 22% of businesses are satisfied with their conversion rates. – Econsultancy. Continue reading
Our specialty is WordPress
WordPress has evolved into one of the best open-source website publishing systems in the world. Where you can build a stunning, dynamic, beautiful and high-performance website with better security. Although the team of website design company in San Francisco is versed in a wide variety of content management systems, our team still prefers using WordPress, due to its build feature-rich and highly-dynamic systems that help us for making websites that focus on brand differentiation and engagement. Continue reading
These days people can’t live without watching YouTube videos. This gives the content creators a great chance to make more money. Of course, there are so many people doing the same thing i.e the same video. So if people are watching your videos more often you can utilize this chance to make some cash, by promoting companies through ads in your video. For that you need to have a good SEO optimized video or else you may lose to someone else who is making the same videos as you are. So do you want to step up your YouTube game? Then follow this SEO tips listed by SEO professionals. Continue reading
Coke once started a campaign called “Share a Coke campaign” man it worked wonders.
Here’s an example of how it has affected the Australians.
- 3% increase in sales transactions
- 4% increase in volume
- 870% increase in Facebook traffic
- 12,020,000 earned media impressions
- 76k virtual coke cans shared
- 378k extra coke cans printed at kiosks
- 330 million impressions on Twitter
- 170,000 tweets from 160,000 fans
- 2 out of 5 Australians bought a Share a Coke pack
All of those selfies that were tagged with #ShareACoke is user-generated content (UGC).
SEO is one of the most important parts of website design. The more SEO optimized your site the more revenue you will generate.
Now for the guaranteed result of higher revenue generation through your site, who will be the better support except website design company Los Angeles – SFWPExperts. We don’t tell you all but some of our areas of expertise are SEO optimized website development, most engaging web designs and the quick-to-load sites.
With that in mind, let’s talk about three primary strategic SEO and their trade-offs.
- Traffic vs. Relevance
An SEO strategy definitely needs relevance in the game plan. Because having traffic from users who don’t even have a clue what your website is about then it’s a complete waste. Except when you need more traffic.
Consider the following:
The Disadvantages of a High Traffic Approach
- Keywords play a major role in getting high traffic regardless of their relevancy.
- Less relevancy means more bounce rate. Which in turn, Will affect the companies with poor strategies.
Pros of a High Relevancy, Low Traffic Approach
- Decreased bounce rates.
- Less keywords are required.
- Potential to get new targeted visitors, Who will buy products.
- More relevant natural anchor text in your earned links.
The Disadvantages of a High Relevancy Approach
- Implementing high relevance keywords search is pretty difficult and the same as getting high traffic.
- High relevance doesn’t mean high revenue.
- High relevancy strategies are difficult to scale, especially without loyal customers.
- It can limit your brand’s capabilities as such you will be focused only on relevant products or searches.
- Consumer vs. Influencer
It’s pretty obvious that websites are meant to attract new consumers and every brand works towards that same goal of achieving revenue through their websites.
While influencers are people that will get you those consumers with their own methods.
Consider the following:
Pros of an Influencer, Industry Targeted Approach
- Bloggers, vloggers, journalists, and other industries are most likely competing to get more audience. Since they own their authoritative sites. It’s pretty easy to implement SEO.
- Sharing content on social networks will increase the total influence.
- Influencer-focused content can be appealing for B2B opportunities that you may not have considered.
Cons of the Influencer Approach
- The functions and methods of influencers who can reach your audiences and the businesses are pretty much the same for every industry.
- Industry-focused content is not very effective.
Pros of a Consumer, Interest Focused Approach
- Consumers will always feel happy when they find information about the products they are looking to buy and they might buy the same products.
- Once they a product and are how about that, they will start trusting your brand and they might even become your new loyal customers.
- Consumer-focused content usually has more overall traffic potential.
Cons of the Consumer Approach
- Consumers will not have over control platforms that use followed links which can help your SEO and can rarely connect you to larger audiences of their own.
- Consumer-focused content is not meant for influencing new consumers.
- Trending vs. Evergreen
Balancing the choice between making content that appeals to people’s desire for novelty and content that stands the test of time is pretty hard to make.
Let us see if we can balance these two.
Pros of Content About Trending Topics
- Ongoing trends can give you a good idea about, which has the obvious SEO benefits in terms of earning links and revenue.
- It doesn’t matter how you deal with a new trend, it may not affect how your competitors will deal with that, sometimes you may get the upper hand.
Cons of a Trending Approach
- Be aware of when choosing a trending topic. Make sure that no has published on the same.
- Trending topics may produce traffic, but it’s unlikely that it will last longer.
Pros of Content About Evergreen Topics
- This method will help you to gain more traffic whenever you publish a new article this will help you to do even bigger challenges in the future and you have the freedom to experiment new methods and testing a new way.
- Evergreen content is designed to solve problems that will continue to exist, while it will also help your products to last even more time than usual. the connection between evergreen content and sales is often more direct, even for topics relatively high up the sales funnel.
Cons of an Evergreen Approach
- It can be difficult to earn attention from influencers for an evergreen topic without introducing some novel information. Acquiring this kind of information can be difficult because your competitors have already published those. It’s the survival of the fittest.
- Evergreen content typically needs demands more resources, as it should be more comprehensive, in-depth, and well-produced than content about trending topics.
Everyone has their own method of dealing with things is different. Consider the above information as you develop your brand’s SEO strategy.
Great recommendations by SEO Company San Francisco are those that specify not to focus much on what’s most common and popular website design, but the ones which are most effective for your particular offerings and that will make your site stand out.
WordPress is like a Hollywood superstar in the CMS domain.
It’s free, open-source, easy, efficient, customization, user-friendly and much more.
Increasing its influence which is reflected in its market shares.
8 out of 10 new users are opting for WordPress for creating their CMS site.
For having an awesome business website design, you can avail of services of SFWPExperts – the first rated website design company in Los Angeles. We are second to none organization that has the knack in the IT and digital marketing industry.
Now let’s take a dive into its history.
WordPress was introduced in 2003 and is growing ever since. With more than 35% out of the entire internet is using WordPress.
Matt Mullenweg the co-founder of WordPress is currently pushing the WP to its future by continuously integrating new features to WordPress.
Who’s Using It
Well, it’s really hard to put every name on this blog, but here are few organizations that are pretty easy to recognize. The Walt Disney Company, Ford, and celebrities like Katy Perry using WordPress for their websites and blogs.
To be honest the capabilities of WordPress are limited as of 2018. Since it’s just an editor. But not anymore with the new editor ‘Gutenberg, WordPress will definitely get its major update. Can outclass every other CMS editors.
As a reputed WordPress website design company, we are helping all sizes of businesses in their digital transition through our suite of mobile responsive websites, eCommerce stores, and logo design & experienced marketing professionals.
After the introduction of the internet, our lives became more easy and it also became easy for merchants to create online stores as well.
It’s known as e-commerce.
But do you know the E-commerce business is entirely based on how much user-friendly, interactive and engaging your website design is? To put all of these qualities into your website, the superior Los Angeles website design company – SFWPExperts is the best option you can rely on.
So if you want to start new e-commerce or if you have already begun selling, and need more profits. Then no worries just create a business plan.
“Why Do I Need a Business Plan?”
Having a comprehensive business plan will definitely you to establish a clear roadmap for your business outset. You can access yourself and your progress, while you can identify all the requirements and resources that you need.
Finally, it will save you a lot of trouble, time, and money.
Get Started: 1-Page eCommerce Business Plan
Swiss business theorist by the name of Alexander Osterwalder created a tool called canvas for designing 1-Page eCommerce Business Plan. Well, it’s not the complete plan but it’s a good place to start.
Business Model Canvas Structure
Here we mention the different sections of the business model canvas:
- Key Partners: Who is necessary for your business to be successful?
- Key Activities: What does your business need to do or achieve to be successful?
- Key Resources: What can you use to benefit your business?
- Value Proposition: What is your unique selling point?
- Customer Relationship: What is important in your customer relationships?
- Channels: How do people hear about your business?
- Customer Segments: How do you differentiate between customers?
- Cost Structure: Where will the money go?
- Revenue Streams: Where does the money come from?
You can check a few examples from the internet.
How to Use the Business Model Canvas
Let us see how to use the canvas model.
You can use the answers to the following questions for filling the canvas.
- What do you plan to do?
- What needs are you satisfying?
- What is your unique selling point?
Later throw in some keywords. Make sure that your model is flexible enough to adapt to new conditions.
After filling this, your initial model is complete. Use this canvas as a reference for your original or traditional business model.
The Traditional Business Plan
It’s time for some formal work. This might sound scary but this is quite easy. Do know that having a business model helps you get loans and will also give you an edge our your counterparts.
Now let us see about the six sections that you should include in your business plan.
Section 1. About Your Company
This is all about your company and what others need to know about your firm, ranging from missions to visions and other goals as well. Including a little bit of history about your company.
But do always follow a structured manner. Starting from why the customer should choose you over others?
Vision, mission and value proposition may sound similar but they are different.
Value Proposition: why the customer should choose you.
Mission Statement: why your business exists right now.
Vision Statement: what your business hopes to become in the future.
After adding these three, you can follow the following list.
- Is your company a sole proprietorship, LLC, or corporation?
- What date was your business established?
- What do you sell?
- What is your industry?
- What is your business’s history?
- What are your objectives – short and long-term?
- Who is your team?
And other business-related data.
Section 2. The Market and Your Competition
This section is mostly about marketing. And your competition.
You can use tools like PEST and SWOT for analysis.
PEST: It is used to find the growth of factors like political, economic, social, and technological factors.
While SWOT will help you in recognizing the strengths and weaknesses of your business.
You can use the following data for SWOT.
- strengths – what is working for them?
- weaknesses – what isn’t working for them?
- opportunities – what are they ready to take advantage of?
- threats – what are they worried about?
You can find the templates for both the PEST and SWOT online.
Section 3. Your Marketing Plan
Let’s talk about customers.
It’s crucial that you have a plan for getting more customers for your site. You can do a little bit of research about this. The best way to get excellent data is to think like the customers or do a customer interview so that you can know and replicate their tastes in your site. So that more people will be attracted to your site.
You can use the SALES FUNNEL to achieve the same in a more efficient and easier way.
Section 4. Your Business Operations
In this section, you should be able to create a plan that will reflect all your operations from manufacturing to production. Including your contingency plan and production process.
For more reference, you can take a look at these questions.
- How long it will take to produce a specified number of units of product.
- What has been done to unify customer feedback into the production of your product or service?
- What strategy do you have in place to handle a major increase in demand for your product or service?
Later include the following details as well.
- Suppliers: the people or businesses, who will be providing the materials you won’t be making yourself.
- Facilities: where you’ll place your inventory or offices.
- Personnel: your staff and their duties.
- Equipment: the tools and technology you need to run your business.
- Fulfillment: the delivery method you’ll be using to get orders fulfilled.
- Inventory: how much inventory you’ll keep on hand or stored with a third-party and how you’ll track it.
- Customer Support: how will customer support requests and complaints and refunds be tracked and integrated?
Section 5. Business Finances
This section is all about creating a budget for your business. And plan that will get you profit.
Income Statement: it will show you your expenses, profits, and losses including your income.
Balance Sheet: all of your assets, net worth and liabilities are shown in this sheet.
Cash Flow Statement: it’s the same as income statement but the major difference is that it takes into account the actual date that money comes in and goes out.
Section 6. Measuring Your Success
Finally, we are at the last stage of this plan. Sometimes our plans fall apart or our goals may not seem realistic enough. But must include these two things into your plan.
- You will stay on target and be able to celebrate your smaller victories.
- You will be able to respond quickly when you fall behind schedule.
When you feel like you are falling behind then revise your plans once again. If necessary start from scratch.
That’s how you design a business plan for e-commerce 🙂
Other than all, you can get into one to one conversation with WordPress website design company – SFWPExperts for developing an appealing eCommerce website that your users take interest in.
Internet users are increasing every day. So is the potential for digital marketing. If you looking to start a new business look nowhere because the internet is your answer. With UK’s e-commerce to rising 17% from the last year and 8% of Europe’s revenue is coming from online retail it’s a no-brainer that starting an e-commerce business is profitable. What’s great is that if you already own an e-commerce website follow these 7 ways or strategies that will help you step up your game ASAP.
Scaling up your eCommerce website sales is an art where not everyone is good at. We want you to take full advantage of the internet by letting your website earn for you. Website design company Los Angeles, SFWPExperts is one center to book your services further.
- Rethink Your E-Commerce Platform
Does your platform have what it takes? Well, the platforms like Shopify or Magento may be good live with but what really matters is what’s inside?
For instance, Manchester-based specialty auto part merchant Awesome GTI managed to increase its revenue by 96% by migrating from Magento to BigCommerce, just like that. So it’s about to choose the right platform that will cater to all your needs.
- Emphasize User-Generated Content
Who wouldn’t want a 5 star rated product? User reviews, photos, and their thoughts about the product published on the website will have a great effect as such it will increase users’ trust towards your store. And there are a lot of companies doing the same and earning a ton of cash.
- Rework Your Product Descriptions
A detailed SEO friendly description of a product is very essential. Not only does it act as an advertisement for your product but with enough keywords, you can actually get more traffic.
Make sure that your descriptions are not too big but more creative.
- Integrate Video On-Site
Do you know what is better than the product description? It’s a video about the product. More and more people are using the internet every day to do all sorts of things, in which watching videos is also a part. So if you are able to integrate video about your products or the demo videos provided or created by the brands themselves, use those to your advantage and gain more sales.
- Fine-Tune Your Site’s Design Elements
Now let’s take about your website. If you think your website is a little bit dull in any aspect don’t hold back use all your skills and tools necessary, to make the best-looking website. Starting from color schemes, layouts and even themes. Choose those wisely. You can use a page builder to see these changes in real-time.
- Make Sure You’re Mobile-Friendly
I was emphasizing that new people are coming to the internet every day since the beginning of this article. The fun fact is that most of them are smartphone users. Normally pc oriented websites are not meant for smartphones and they tend to look ugly when we open them(websites) so make sure that your website is mobile-friendly before it’s too late. You can use Google’s tool for the same.
- Smarten Up Your Site Architecture
At last, it’s time for the UX. your UX design will decide your SEO score. For example, if you have categorized your products and have better keywords your website might get a much better score than before. So consider this and above all points. Sprinkle in some keywords where possible, create a great UX and you are all set.
In conclusion, if you follow the above tips and make changes you will see more traffic than before, and it all boils down to the proper implementation. So all the best 🙂
Today, pay a visit to the optimal WordPress website design company , SFWPExperts that has intellect minds with them adding on helpful features to your eCommerce site,
and by the virtue of which customers will have the least trouble in exploring your site and gaining you the potential conversions.
First things first, we are not talking about bounce rates of balls, we are talking about bounce rates of a website.
It’s pretty similar to window shopping that we all are very fond of. When a new customer visits a website for the first time looking for something he or she wants, but most of the time they won’t find what they are looking for and will close the website.
Don’t get me wrong here as the product/info they want is available on the website but the problem is that they weren’t able to navigate through the website to find what they want. Of course, companies will lose money because of this. This happens very often. In an analysis by KissMetrics, it’s shown that the average bounce rate for a website is 40.5% and most of them are new visitors.
If the bounce rate reduction of your website is the priority that you want to get through, SFWPExperts is the thriving website design company in Los Angeles, can help in engaging your visitors through attractive web designs and make them stay longer to be fed in your customer’s database asap.
So if you own a website, we are pretty sure that you have experienced the same. Don’t worry we are going to share with you five easy ways to decrease your bounce rate.
- Focus on Attracting the Right Audience
Keywords are very important in fact they will decide whether you are going to get any search in the first place. Given their importance people started to mess with keywords to optimize their website and that really affects others. For example, when you search for the word ‘one’ (as in numbers) you will get all sorts of musicals, blogs, etc., instead of the matter, you are looking for!
Basically, all you have to do is optimize the correct keyword that directly represents your business, so that people will know and find what they are looking for and will stop bouncing. (Most them at least)
- Reconsider Your Site Navigation
We all know bounces will happen when people couldn’t find or don’t know how to get to the content. Yes, Even if you have the best content in the entire website, your bounce rate will increase, if your website lacks proper navigation. It should be proper, simple, and appealing to the eye.
- Show Targeted Content to First Time Visitors
First-time visitors tend to bounce more than the regular ones. It may be due to the fact that they don’t know what to do when entering your site. Show some demos or tutorials for them to understand First-time about your site and try to great them every time.
- Use Content Recommendations to Increase Engagement
We encounter content recommendations most of the time in the form of advertisements and other dialogues and for a good reason too. These recommendations help the companies to make more money by making people go through these recommendations and customers also enjoy these types of benefits.
- Be Mobile-Friendly
Lastly, be mobile friendly. In this modern era where more than 2 billion+ smartphones were being used, being a mobile-friendly website is a must. If your site is not optimized for mobile then your bounce rates will increase drastically. For instance, there are over a billion websites that are not optimized for smartphones and they suffer a lot of bounce rates.
Are you knowing that the bounce rate of your website is also affecting the factor for SEO? SFWPExperts – A WordPress website design company has a say that, if you want to keep the bounce rate of your website low consider making your site user-friendly, easily accessible, effortless navigation and offering great user experience to make it compatible from an SEO perspective.
Emails are awesome, you can send as many to as many, the only thing you need is the email id of recipients.
That sounds great but if you were to send an email to a person who is not interested in your business or platform may backfire at you. Since all customers are not the same so does their needs and all you have to do is just segment your emails and recipients.
If you do this right, chances are that your traffic will increase significantly. All takes is just a personalized email.
These are five tips that will help you to achieve segmentation.
1. New Subscribers
New subscribers are your new potential loyal customers. So segment them in the new segment. Create a beautiful welcome email which is filled with politeness and respect towards your new customers.
You can also showcase your best work in the email so that it will be more pleasing.
2. Ask For Their Preference
If you can’t know what they want? How about asking them about their own preferences! Sounds legit right. I mean this is the best way. By doing these we won’t be annoying them but instead, we are informing them.
It’s another great way of segmentation but not as great as asking customers. But still, we can group them based on their region, gender, and age. Which might be 80% accurate? This way it will also save you some time, where you spend time collecting the customer’s preferences.
4. Look At Purchasing Behavior
It’s a classical way of segmentation that the big shots like Amazon have implemented successfully. It’s similar to the demographics but here you will have more data to work on.
It will definitely help you in your future sales.
5. Pay Attention To Inactivity And Open Rates
This all may seem like stalking to you, but still, if you have to do something you must do it. By finding the customers who are not spending enough time or buying anything. You can send them emails by including some special offers or coupons.
You can also find other people who are regularly buying stuff from you and you can give them a special offer or membership etc.
Lastly, with the help of emails, you can actually connect with more people and expand your business. If implemented correctly.
Aside from segmenting the email list, if your business lacks the stunning website appearance, we would recommend you to get the support of SFWPExperts, top website design company Los Angeles that will encourage your visitors to get your service more often.
Need more SEO? Then all you need to do is modify your web page’s content and we are done.
Well not completely yet!
Read to the end and you will eventually find out more.
Here’s a question that can answer most of your queries.
What Needs To Go On The Web Page, In What Order, With What Placement?
Consider that we are currently going to rank “faster home WiFi” so that we will get better placement in Google search and increase our revenue.
But you should ask yourself these questions first.
A. What is the searcher, in this case, trying to accomplish?
When they enter “faster home Wi-Fi,” what’ are they looking for?
B. Are there multiple intents behind this query, and which ones are most popular?
If there are any intents ranking them is very important.
C. What’s the business goal of the ranking? What are we trying to accomplish?
Having a better rank so that people will notice us, and possibly will visit our website increasing our revenue.
If we were to simulate the answers, we could guess that people need more WiFi speed than they already have.
They are trying to know whether they need to get a new connection or get a new isp or new hardware. These can be viewed as intents.
It’s no secret that most of the websites make their revenue through the affiliate for which they need more people and a better SEO rank will help us achieve the same goal.
Now We Can Design A Content Flow.
From the above data, you might have any idea how and where things should go or what your website should do?
Simply put you should create a good flow. And that’s all that matters.
5 Big Goals That Matter.
The goals that matter here and the ones that you should be optimizing for, when you’re thinking about the design of this flow are:
- How do I solve the searcher’s task quickly and enjoyable?
Having a better UI will definitely help you in this case. You can create some good visible effects for attracting them. But the most important part is the content.
Try to show all the options available for the user in our case on how to increase the WiFi speed. So that all their intents will be met.
- Serve these multiple intents in the order of demand.
As mentioned above by giving multiple choices to the visitors i.e catering to different intents is essential.
- Optimize for the business goal without sacrificing one and two.
Don’t sacrifice your goals for some other, you can still integrate both them, for example, creating a website for both searchers and your own business goals. But it may affect your SEO slightly. But it’s ideal.
- If possible, try to claim the featured snippet and the visual image that goes up there.
Try to insert a good looking picture at the header and combined with great content will capture the perfect snippets giving you an edge over other websites.
- Limit our bounce back to the SERP as much as possible.
Don’t exaggerate your design elements to much. Make it simple that people won’t get annoyed and get their problems solved. Try to have better control over the website by constantly updating or optimizing it. By doing this your site’s bounce rate will not increase.
Of course, it’s not limited to just the design elements you must also look after the content as well.
After reading this, don’t miss to check out the budget-friendly website design company Los Angeles, SFWPExperts. Well known for the brilliant web design and development for almost all of the industries, many brands are served by their IT applications.
AI, Machine Learning, Internet of Things are the most heard buzzwords of the recent technological world, with more and more devices/systems adapting these resulting in rapid development in technology as well as bringing changes to the world. The growth is so rapid that more devices and technologies are popping out every day than the previous day.
So, if we talk about the present, your intent to have a responsive website design can be carried out by elite website design company Los Angeles, SFWPExperts even if you are running on a tight budget for now. We build custom website designs for most of the prevalent industries operating globally at the same time assuring you of the satisfactory work presented by us at the end of the day.
But when it comes to website editing and CMS WordPress is also picking it’s the pace and announced a new update WordPress 5.0, which is running a little late, but most people and developers are eager to get their hands on it as soon as possible.
A staggering 75 million websites use WordPress globally, including numerous companies in sectors ranging from e-commerce to banking. Which is not 100% of all the websites present on the internet? WordPress faces stiff competition from the likes of WIX and Squarespace in the domain of micro-business and Blogging and also faces competition from Silverstripe and Drupal in the domain of SME and enterprise side.
Customers are humans and humans can hardly concentrate on a given task for 8 seconds, meaning that customers are pretty impatient and the delay of 5.0 can affect the WordPress, since it may not be able to provide all the required plugins whereas others do. Here the customers being both brands and web surfers will reduce the efficiency and the traffic generated by a WordPress website resulting in bad customer/user experience.
Bad User Experience
As mentioned earlier people tend to dislike things when they couldn’t find what they are looking for, the bad layout also affects your traffic.
In a Google survey, 52% of people stopped using or visiting a company with a bad mobile experience.
So to ensure that your users won’t feel irritated it’s better to give them what they want without any restrictions and simplified accessibility, usability and proper interaction with the users will also definitely help towards your goal of keeping more engaged with your site at any given time.
So maybe this new update 5.0 will help companies to get more people and will also resolve the problems of moderation, but chances are that it may have the same fate as the TSB, which failed drastically in an overhaul. Creating huge losses for all the stakeholders!
And now its homepage is more chaotic than ever before too many bugs and IT problems.
Don’t you like to stick out to your ordinary website? SFWPExperts, branded WordPress website design company can provide you its advanced version equipped with the latest features and trending appearance. We have the most talented and intellectual brains who can feed your exact website hunger you are craving for.
We all know WordPress as a CMS but WP also offers other services like WooCommerce, an open-source WordPress-based e-commerce platform, which powers more than 30% of all online stores.
Everyone don’t get what they want and so maybe you from eCommerce platform, WooCommerce. Needless to say, lucrative WordPress website design company Los Angeles can help you with the great user experience providing a superb eCommerce website that is going to boost your sales insanely high.
Since it’s operated by WordPress, you can get access to a wide variety of themes, plugins and much more. By using WooCommerce, you can sell any product without paying any transaction fee to the WP and WooCommerce also calculates all the taxes that are required to pay by the customer. While you can pretty much change or customize everything in WooCommerce.
WooCommerce also has the ability to create new accounts for customers or customers can use guest login, tracking orders, keeping track of your inventory, stocks, check out details, notifications, emails, etc., it has also the capability of accepting all types of payments from different types of payment gateways.
WooCommerce recommends SiteGround, where the baseline StartUp plan gets you 10GB of web space, unlimited email accounts and databases, a free Let’s Encrypt SSL certificate and data centers on three continents. At a reasonable price of £2.75 ($3.85) a month.
On top of that, you have complete control over customization.
Now that we know what WooCommerce (WC) is let us see, how to set up one. Obviously, you need to create a new WordPress account or use the existing one. Later WooCommerce asks you to fill and opt for all types of formal services that you need, including the method of download.
You can also get a hosted WooCommerce account with pre-installed WooCommerce and hosting. You can refer to SiteGround’s WooCommerce plan for further details.
Creating Your Store
WooCommerce is based on WordPress, so when you first login to the WooCommerce account, you will be given some instructions, demos similar to WordPress later you will be given a plain theme, which can be easily changed.
Go to your WordPress dashboard, which will contain the WooCommerce menu with the setup wizard.
Wizard is used to setting up the WooCommerce, and you will be required to fill all the details like your currency, types of payment gateways that you will accept and some other formal details including shipping and tax rules and much more.
For automatic tax calculation and services, you need to download the specified plugins by WooCommerce.
It’s Time to Design Your Store.
You can customize the theme, page layouts, etc., with the help of WooCommerce. You can add some CSS to your site if you want.
By using an import tool you can import product catalogs from other platforms in the form of source code in CSV format, up to 128 MB. Of course, you can physically edit or add new products to your store with ease, since it’s done by WordPress editor. You can also add all sorts of media to your store. You can also throw in some YouTube links as well.
WooCommerce may not offer as many features as BigCommerce, but still, it’s more efficient for small stores and for basic stores.
Setting shipping requires a lot of work. It totally depends on which service you want to choose, or which services that is available in your regions.
WooCommerce combined with WordPress is pretty easy to do, but beginners might find it a little bit hard.
Running Your Business
Now that we have created a store, let’s see how to maintain it. WooCommerce is pretty capable and is adaptable to all sorts of situations. It keeps track of your inventory, if items are out of stock then it will hide those items. Give notifications about the stock. You can also add a new admin or multiple admins, with a different scope of control.
Since you already have a WordPress account, you can use that to blog and advertise your store.
Add-ons are not always free in WooCommerce, but you can use these to notify your customers, about new stock via SMS or you can also add a live chat to your store.
Support is not that great. It may take a while before your issue is resolved.
In conclusion, WooCommerce is a smart choice for experienced users while novices may find it a little bit hard to use WooCommerce.
Though that’s not a problem even. WordPress website design is the service given by SFWPExperts for the budding entrepreneurs or the experienced player in the field
to create unique eCommerce websites over the web.
Pop-ups, overlays, modal, interstitials are sometimes useful and annoying most of the times.
But have ever wondered how they may affect your SEO, and if they did, is it good or is it, bad?
If you don’t know the answer common let’s explore it.
Let’s look into what pop-ups, overlays, modal, interstitials are?
They are basically the part of UX.
Now when the topic of UX has already got in the way, not to forget that SFWPExperts is the best in class website design company Los Angeles that designs every website while keeping the perspective of customers in the mind and adding value to the business of its clients because we know what’s the importance of great user experience for visitors, right?
There are a variety of pop-ups like the dialog box or the new window that opens up when you click randomly on the webpage. Well, it may help you to generate ad revenue but according to Google, it’s not really a good thing. Meaning bad SEO score in fact many browsers will block this.
These are kind of similar to the pop-ups, but they will not cause as much trouble as the pop-ups do, according to Google anyway. Layouts those messages that appear randomly in front of your screen prompting you to sign up for a newsletter and some other similar messages. These cause much more trouble in the mobiles than in pc. Which, we will explore in a few minutes.
Let’s just say these are boxes in a webpage where you can edit stuff. Where you actually interact with the background data rather than say a pop-up or a layout. For instance, editing a image online. Unless they spammed or advertising unnecessarily, they won’t cause much trouble.
You can compare this to the unskippable ads that you see at the beginning of the video in Youtube. Which people don’t really like. Yeah, there the website likes Forbes that does the same.
What Are The Factors That Matter For SEO?
Now let’s take a look at factors affecting SEO.
Time is a really important factor. Sometimes you can see the layouts or pop-ups at the very beginning, or in the middle or in between 80% to 100% mark.
Each of these appearances will be treated differently. And based on the type of content shown and the amount of time shown is also important.
If the appeared content is taking even a little bit of time, it will affect your SEO.
The smaller the duration the better your SEO score will be.
Google has updated its mobile guidelines recently. Based on the interaction of the element with content like the duration, whether it’s affecting the readability or is it, not easy to terminate will be the deciding factors. Later the owners will be penalized by Google.
Some people knowingly or unknowingly will create few conditions that might fly under the Google’s radar but not anymore. Make a wrong move, well you will be penalized. Sometimes websites and systems are not optimized enough to deal with it since it’s still considered as UX.
E) Engagement Impact
It’s no secret that Google monitors the activity of every website that has been visited via Google. So whenever your bounce rates increase Google will deem your UX as poor, which may affect your SEO.
After reading all the data provided above, it’s pretty obvious that having bad elements in your UX will definitely hurt your SEO.
So try not including harmful elements in your UX.
Also know the following information about your website that will help you, while designing UX
- Bounce rate
- Browse rate
- Return visitor rates
- Time on site after the element appears
Finally, mobile browsing is becoming a hot topic and Google is really working hard towards increasing mobile experience. So it’s better to sacrifice some ads rather than getting completely banned from the internet (worst case) and mobile users are increasing every day so keep that in mind.
Now for mobile applications, who is going to develop it better than SFWPExperts, the widespread WordPress website design company. We build mobile-friendly and tablet friendly website designs that do not disrupt the user experience of your visitors, no matter the device they are accessing with.
Technological developments made our life easier. So does online shopping. It’s estimated that the current value of e-commerce is 2.290 trillion dollars as of 2018 and reports suggest that it may well 4.4 trillion dollars by 2021.
In other words, it’s the best time to start an online e-Commerce store. And this festive season can be great for e-commerce. If you already have an e-commerce store, where you will sell products online, follow these steps to make a fortune!
Though you need help with your eCommerce project, the splendid website design company Los Angeles is always the best option you could choose to. We are not only well and good but fine artists of technical skills that can rectify in minutes what your current site is lacking and which addition can grab the most eyeballs.
- Choose Your Platform Wisely
Look no further than WooCommerce. It powerful, open-source, and has a large community that will support you. As well as a ton of extensions and add-ons.
- Choose Managed Hosting
Managing an online store is no easy feat. It requires a lot of skill. During the festivals, the traffic will be quadruple meaning you need to pay attention to the store 24×7. While at some stores shopkeepers have no idea how to deal with the server. It may turn into a security threat to your online store. So use managed cloud hosting where all these problems are taken care off.
- Fast Speed to Ensure Maximum Sales
Time is money! Every second counts. It’s proven that 40% of visitors give up on products when the product takes 2-3 more seconds to load. So better to be safe than sorry. Try using a CDN to avoid these types of problems.
- Responsive Design
Make sure that your web store is compatible/responsive in smartphones. There is a been steep rise in smartphone usage and people started to use phones to shop. So you don’t want to be left out, from the smartphone users. Use mobile smartphone first strategy for better results.
- Change Your Showcase
Changing your storefronts, banners, and some colors will definitely have effects on people, in a good way. By doing your website will seem to be more active or ’alive’, while expressing your joy and promoting your store at the same time.
- Impressive (read, usable) Design and Layout
Getting lost certainly sucks, no matter where you are! In other words, if your store’s navigation lacks, you can most definitely see a rise in bounce rate rather than sales. Investing in a good theme and layout will help you to get more sales.
- Create a Page with Gift Ideas
Who wouldn’t like a gift during the festival season! People tend to buy a lot during festival sales in a limited time period. So if you toss in a gift or a great offer it will motivate your visitors and they might end up buying even more.
At least create a Thanksgiving page so that, they will come to your site once again.
- Offer Free Shipping
Sometimes the price of shipping will be more than the product itself. So offering free shipping will have the same effect as giving gifts.
- Use Secure Payment Gateways
Hackers are everywhere these days. So having a secure payment gateway is a must. Or else you might end up bankrupt. So try to invest in payment gateways or else you can also get some free plugins from WP library.
- Simplify Purchase Processes
Who likes filling a dozen checks for buying a pen? It’s pretty annoying. So you must change your UX and create a new checkout method which uses the least amount of checks.
Doing this will definitely increase your traffic.
- Clear Return Policies
Companies with clear return policies will have more customers. Why? You ask. It’s a no-brainer because people can return the stuff that doesn’t fit or something they want with way more little doubt. So that they will get some better things than before and will feel happy about that.
- Plan Your Promotions Wisely
Your promotions not working? No problem just swaps it with a new one and problem. But do a little research, and try to show ads that people like.
- Choose the Right Keywords
Be wary of the keywords that you are using. Don’t go overboard with keywords as well. Try to keep them clean. Or else you might attract some users that may just increase your rate.
- Perfect Your Sales Pitch
Get the complete details of the products you are selling with a few great pictures to showcase your products in a way that appeals to the consumers. When people know about the product they are about to buy, they will feel comfortable enough to buy from your online store.
- Product Presentation Videos
Apart from showing pictures, try to create and display a short video or presentation about the product so that people can understand the product much better. Which might increase the chance of them buying the product?
- Call to Action Is Important
CTA is pretty important. CTA is the set of buttons such as Complementary Products and Products Viewed or Purchased by Other Visitors. If it’s Halloween season try changing these buttons to some sort monsters to attract more attention.
- Involve Your Customers
Try asking your customer to join in your social media campaigns, so that you can involve them, by which they might become your friends, later into your loyal customers. This will also help your social media reach.
- Keep in Touch via Email
Get your customers email. Start sending your offers, coupons, product catalogs and much more to your customers. Since email is great for keeping in touch with your customers.
Finally, it all boils down to your own ideas and implementations. The points are mere suggestions but you might and will much better if you work hard 🙂
In today’s digital era there are billions of devices accessing the internet every hour. There are also millions of malware spreading and affecting thousands of computers every day. Which are not noticeable unless you have good protection?
The most common of these occurrences is hacking. And mostly the poorly maintained websites will get affected. The government no exception for it either.
You might wonder who does hacking? It is done by a group or a single person called hacker, who will exploit all your vulnerable points in the website. Steal data in worst will blackmail you, which will not end in a good way.
WordPress is the largest web builders and website hosters are being hacked every day and most of them will be hacked due to the mistakes of the Admins.
If a device is connected to the internet no matter it’s functionality it can be hacked! Which will eventually lead to a digital disaster?
But in this article, we will be focusing on the WordPress, and how to protect your WordPress website.
Firstly, WordPress is a PHP script that communicates directly with the MySQL database. It means whenever you do a query, it has to communicate with the MYSQL database, which is pretty vulnerable.
So the question arises.
How Do You Secure Your WordPress Website?
It’s not just hacking that makes a website but there are other methods like spamming the chat or comment section.
A website is required for a business to thrive online. WordPress is the best CMS system most widely used, making it a target for all the hackers.
WordPress is pretty impressive itself, it gets new updates constantly increasing its features and security and much more. But it all falls on the users. If they use them properly they will safe or else..!
What Are These Best WordPress Security Best Practices Anyway?
Now the good stuff, let’s see how you should safeguard your website.
- It Starts With Webhost
It is the first step and the biggest mistake a user could ever do!
Web hosting is pretty important. Of course, there are a ton of companies that will host your website. But are they secure enough? Web hosting same as buying a car but you have to choose correctly, that which car would suit you better and what is warranty provided by the company. It’s pretty nerve-wracking.
So just try to stick with WordPress hosting.
- Initial Installation
During the installation, the WordPress will be sending all the data to MYSQL server in the form of PHP. For which you have to create a username and password.
Create a password as complex as you can since all the data will be stored in an unknown location in a server that you may never see.
- Your Admin Username is Important
As a default, the username for admin will be “admin” which can be changed. In fact, changing it as soon as possible would be great.
Some may argue that people will use their company name to change their username which is like giving a free hint to the hacker who might hold a grudge against you.
But if you can create a username that’s less revealing then it won’t be a problem.
- Email And Mail Provider
Usually, when we forget a password we can recover our password by using the recovery mail.
In other words, if your mail provider is not secure enough, it’s most likely that your account will be hacked.
Some of web hosting companies will provide their mail services which reasonably secure.
You can also a secretive mail that you never gave to anyone for login recovery.
- Shield from Spammers
Spammers usually use bots to spam your comment section.
Soon or later your website will be filled with all types of malware, trojans. After some time your website may collapse due to excess load.
You can limit your comments section for the verified user like authenticating them using their emails or you can completely block them for few articles that are getting spammed regularly.
You can also use captcha for the bot verification and it works fine.
- Secure your Admin Page
These are the four default roles which have admin access by default.
- The Administration
- The Author
- The Contributor
The roles are self-explanatory. You have to lock the admin access for others except for the admin.
The wp-admin page is the most attacked part of the website, so if we have more admins it would definitely increase your vulnerability.
Of course, you can use Front End User Post plugin for allowing guest blogging.
- Regular Plugin And Website Maintenance
Updating and maintaining your plugins is important, always lookout for updates.
Turn off the plugins that you are not using or delete some plugins if you don’t want to use them at all.
- Always Back Up
Back up is always a good option. There are tons of free to premium plugins in WordPress, Which are awesome?
If you can afford to have a physical encrypted backup then go for it. It will help if you decide to clean your server or in the worst case, if your server is hacked.
- Use Security Plugins
Now to secure your website, you can use the plugins in the WP, in fact, you should only use them.
Try to invest in a premium security plugins, which will have more protection than the normal one.
Please don’t download plugins from the third party. They may give away premium WP plugins for free but they might bundle in some malware which will later turn into a disaster.
- Always Do External Analysis
Finally get a WordPress expert to check your website. It may cost you but it’s worth it all. You can also get your analysis through other big WordPress website design company you may get a discount.
How To Regain Your Hacked WordPress Website
Let’s imagine that despite your best efforts you got hacked. So how to get back, your hacked wordpress website. Let us see.
Firstly you will be removed from the search engines so that you won’t infect or cause trouble to others. Yes, you will also lose all your SEO score. In other words, your site is dead!
If you still have the access to the PHP my admin page along with a backup copy, you can get the problem resolved by just restoring your site.
But in worst if you don’t have any access and knowledge about PHP then give up and uninstall the old hacked WordPress and get a new one.
- Backup Database
If you still have the access to your admin page then it’s time to back up. But before you do clean your website first, remove the changed variables and newly installed waste by hackers.
After securing your domain, than just restore your website from online backup or a physical backup.
- Export Your Valuables
Now it’s time for the aftermath. You can restore some data from the backup but still, the data like comments and few articles may not be available.
Don’t worries WordPress can help you at this point. All you have to do is just navigate through the admin settings to find the “export” button and click on it.
After some basic steps, you are ready to go online. But it’s better to call your host, to check the situation there and have some WordPress developer experts, to look at your website and roll it online later.
Of course, you should take actions, so that your website won’t get hacked.
Do you own a reputable e-commerce website, and found that your traffic is getting pretty low lately! Maybe there are not many as there used to be before on the internet. Well you are wrong there are more people on the internet than ever before, and it’s rapidly increasing every day (number of internet users).
So what is causing the drop in traffic? It may be due to the fact that more and more people are using smartphones to access the internet. While 59% use their smartphones for online shopping. And that’s the prime reason that your traffic is dropping because your website or commerce isn’t mobile friendly.
So if you are looking for how to increase conversion rates for mobile commerce, you are at the right place.
Follow these simple methods for improving your mobile-commerce.
- Searchers Versus Browsers
Searchers and browsers are the two categories of people that explore the internet for inspiration or hopefully for products. Searchers might end up buying products from your site while browsers are looking for inspiration.
Don’t disappoint them. Try to make your homepage as simple as possible with inspiration, so that both them will benefit from your website while generating revenue for you.
- Speed Is Key
Mobile phones lack the capabilities of the computer both in computing power and storage.
It means that if your website isn’t optimized every now and then (at least once an hour) the mobiles will struggle to load the site increasing load time. Which is not a good thing?
The speed of internet is increased drastically when compared to previous years, so if the average load time of your site is greater than 1.6 seconds people will thinking that your site pretty slow. Which true? Slow load times will also affect your SEO score in the Google search.
So keep your website optimized. By compressing data or using other tools.
- Use The Tools
As mentioned earlier you can use tools to make your life much easier, and one such tool is Google analytics and other Google tools that will help you for increasing your conversation rates.
- People Use Many Screens
Computers are much more reliable and safe when you are doing online shopping this reflects in the way people abandon their shopping carts on mobiles and move to the desktop for placing the order, as much 51% people do the same. So use the methods like mailing to regain the customers you lost.
- Think Mobile
Mobile commerce has just begun, and it will grow leaps and bound in the future so stay updated and keep investing one day all your efforts will pay off 🙂
Get your personalized in-depth WordPress conversion optimization service by clicking the link.
WordPress the most commonly used CMS or in simple terms it’s just a free but powerful website creator/editor.
Unless you are living under a rock, you might have heard about ‘Gutenberg’, no it’s not about the place but it’s about the new WordPress editor that people may either like or hate!
Its main purpose is obsessively to make the website building easier, which it does with its new features and which increases the ease of handling.
Before exploring about the Gutenberg, let’s take a look at classic WordPress editor.
The editor itself is free and open source but it’s not really free for making your website using the WordPress. You may have to have some knowledge in coding or you should hire WordPress Developer to customize the WordPress for you. If not, then you may have to buy themes from other websites which you can edit later but not to its full extent, which may require coding skills.
Then came the Page Builder plugins. They made the website building so much easier that all you have to do is drag and drops then you are done! Well it’s not the end. Using page builders is easy but it’s a process filled with trial & Error which means that every time you do something in the WordPress, you don’t know how is it going work until you render it completely! And it’s going to decrease your work efficiency.
Then here comes the Gutenberg to save the day!
It’s pretty much as same as the classic page builders but with improved functionality.
Like for example, whenever you drag and drop a block into your website you can clearly see the live changes that are being made in your site, without having to render it completely and change it later.
It drastically increases your productivity and increases your overall control over the WordPress website design.
That’s why people are going to love it. But the major drawback is that Gutenberg isn’t compatible with all the available themes not yet! Which might be a deal breaker some people? And it’s the biggest upgrade so it will take some time for people to accept this new technology.
So if you are interested in Gutenberg and willing to download it here’s a quick guide.
It’s pretty easy all you have to do is, go to your WordPress dashboard search for Gutenberg in add new plugins or you can download it from the WordPress repository. Keep in mind that your WP version should be 4.8.
Well everything is not perfect so is Gutenberg, it comes with its own set of Pros and Cons.
- It’s pretty easy to use since it’s a visual editor which has also have a great screen space with live rendering.
- Beginner’s can easily adapt to Gutenberg, and can create a stunning site.
- It’s mobile friendly too.
- You can pretty much create your own theme by customizing your old theme.
- Well as far as cons go it’s mainly about the themes, i.e Gutenberg currently doesn’t work well with all themes.
- It may be easier for beginners to use Gutenberg, but it may pose some inconvenience to those who gotten used to the older versions of WP.
Well at last it all boils down to your personal preference, but somewhere down the line you may have to work with Gutenberg whether you like it or not. So just give it a try and you will know whether you like it or not.
Collecting data from users by websites is not uncommon. Almost everyone does that, it may be through cookies or newsletter sign-ups and so on. If you are doing a business in USA or EU GDPR or General Data Protection Regulation will definitely affect you.
If you want to avoid consequences here are few points that will help you:
- Tell the user who you are, why you collect the data, for how long, and who receives it.
- Get a clear consent [when required] before collecting any data.
- Let users access their data, and take it with them.
- Let users delete their data.
- Let users know if data breaches occur.
WordPress released a new version (4.9.6) on which contains privacy law compliance for GDPR. Below are some of the new features available:
The New Privacy Page Settings
Comments on WordPress
The new feature added to the comment section is that upon commenting the commenters data will not be stored on the website upon shifting the responsibility towards the commenters.
It all boils down to your website data handling. According to GDPR the people visiting to your website should be given completely to freedom to whether sign-up or unsubscribe from the website and such, i.e importing and exporting data. It can be found in the tool menu ‘export settings’
What Sites Are Affected?
Every site which can from accessible from EU is affected. Doesn’t matter, even if you do a business in EU or not. You will be fined with large amounts of money if there is any data breach.
What about eCommerce sites?
Unless your store is PCI compliant or unless you are using WooCommerce. Well, tough luck. E-commerce is not excluded from the GDPR either. You can save yourself by getting a WooCommerce store and assigning your GDPR terms and conditions in the checkout menu in WooCommerce section.
If you want to make your WordPress Website GDPR Compatible, you can approach WordPress website design company that helps you to improve the security of the personal data, to give you greater control over, how your data is used.
If your conversation rate is low even, if you have a solid traffic means that all your efforts towards SEO are a complete waste.
Getting a good amount of traffic can be a great achievement, but if you can’t turn your traffic into sales than that means there is something definitely wrong with your website.
So here are 5 proven ways to improve website conversion rates.
- Track All Conversions
It’s an important step by analyzing your website you can find where the problem lies? You can use Google analytics tool for this purpose. Use the tool to find in which part of your website you are having a greater conversation rate and the place where you are having the least.
By doing so you can repair the weak spots and make them as strong as the high conversion points of the website.
You can also find which ad is generating more revenue and then place it in a better place for more revenue.
- Review Your Landing Page Copy
Everyone has a landing page that contains the most important information for the website. Or the part where you get to sell most of the stuff.
But you should keep in mind that they came here for some work they intend to do so to provide them what they are looking for you will be going to see a more bounce rate.
Keep it simple and clean though. Also, make sure your call to action is clear to the visitor. After a user arrives on your landing page, the CTA should inform the user exactly what they need to do next.
- Build Customer Trust
Trust is something that can’t be achieved very easily you have to really work hard for getting your customers to trust to increase your conversion rate.
- Contact Page
Having a contact page useful. When your visitors need some help they might want to contact you and the only way they can reach you is by your contact details so keep that in mind.
It’s also proven that 44% of users leave a website if they don’t find any contact information.
- Customer Reviews
These are like free marketing for your website. Take reviews from your customer and post those on your website. It will definitely increase people’s trust towards your site.
- Be Active On Social Media
Not only this increase your scope but you will be getting free marketing from your users and it can also act as a point of contact for your customers.
- Integrate Live Chat Support
By having an online chat will boost your customer’s trust in you. By solving all your customer’s problems on the spot will make them happy instead of asking them to send an email, and where it will take more than 3 hours to reach out and help your customers. By that time they will be gone. So does your sales.
- Take Advantage Of A/B Testing
Now it’s time for some testing. You can use A/B testing also known as split testing where two versions of the same website are compared with each other.
Based on the results you can opt the best performing website and use it as your site from here on.
Smartphone’s are becoming pretty common these days with more than 3 billion users and increasing. It’s widely used for browsing the web, which is supported by various reports. So Google decided to join with the WordPress community to improve the website experience in mobiles. WordPress runs 59% CMS (market share) websites which is 29% of all websites, it will only make sense for Google to partner with WordPress to achieve their goals.
With the emphasis on speed for past 8 years, Google had now dedicated Developers team to speed up the development of WordPress ecosystem.
Its main goal being increases the WordPress’s ability to support new web technologies and improve mobile experience. They even started hiring new WordPress developer professionals for the same.
Google announced that a new update will be rolled in july 2018, which also includes mobile index. Which is used to rank SERPs in mobile website versions?
In 2015 Google launched AMP or Accelerated Mobile Pages Project to help brands to decrease the page loading time in mobiles. While pushing others to do the same but reported that it was a slow process with only .1% using markup language.
In an event at US called WordCamp the largest WP developers event Google stated that
“Our goal was to engage with the WordPress community and start a discussion around the performance of the WordPress ecosystem.”
It is taken from the article written by Alberto Medina, Developer Advocate in the Content Ecosystems Team at Google.
In recent years due to various factors like code bloat, security issues, performance issues were pretty common in WordPress based websites, developers will also agree with the same!
For the most part it’s evident that non WordPress based websites performed well when it came to mobiles and Google intend to solve the same issue.
In another article Medina writes that Google is now advancing the WordPress performance in all aspects to match it to the current web standards at a rapid pace.
He also adds, that he spoke with the senior SEO Analyst at CBS Interactive Jon Henshaw, who told
“I’ve been waiting for someone to tackle PWA-related features/plugins for WordPress for a while. Most attempts I’ve seen, including one from Mozilla, have fallen short. The additions I would most like to see are service workers and low-bandwidth/offline content built into the CMS.”
Lastly Google is simply trying to boost the WordPress platform by using all its resources, so that brands and web browsing customers would profit alike, and it will take time before it can overcome all other non WordPress platforms.
WordPress Hosting optimized, simplified and supercharged for complete peace of mind.
Got a WordPress website that needs to be hosted and a lot of work to do? Don’t worry rest assured we will handle your WordPress hosting setup and management while you can focus on doing what you do best.
These are our WordPress hosting plans:-
- Free scheduled backups
- One-Click restore
- Restore up to 4 weeks
- Premium WordPress hosting platform
- One-click migration tool
- Free 24/7 support from experts
- Automatic updates for WordPress and security updates
- 99.9% uptime promise
- Free SSL certificate ( Normally costs $79+)
- Temporary domain name
Managed means marvelous-ness:-
Are you new to technicalities in web host? No worries as mentioned above we will handle all the technical stuff like– automatic account setup and core updates, nightly backups with 1-click restore, DDoS protection, server optimization and more – while giving much more free time to create few more inspiring websites!
Built for performance:-
Host your website on the platform built expressly to optimize WordPress, with high-performance coolness like load-balanced servers and SSD drives.
Any doubts? We just a call away. With the worlds largest WordPress hosting provider, we have award-winning, 24/7 support of WordPress developers, ready to solve your toughest hosting issues, plus if you don’t like talking to strangers you can always browse through our hundreds of WordPress videos and interactive walkthroughs.
Keep bad guys at bay:-
Who wants thieves in their backyards? That’s your site gets the personal bodyguard treatment, 24/7. Our security team monitors thwarts and deflects so you can rest easy.
Get in with Google:-
Install our WordPress search engine optimization (SEO) plugin, it will take care of all the SEO basics making your site more visible in Google search engine as well as other major search engines.
Migrate your existing site:-
With our auto-migration feature, you can migrate your WordPress site to us with one click. If you use a custom login to our page, with our 24/7, award-winning support you complete this process without breaking a sweat.
No domain? No sweat:-
Domains can be found everywhere you can get a temporary domain and design your website, later you can buy it let your lack of a domain stop you from creating your website.
Stage before you show:-
Create a full-blown staging environment to test your changes every which way before you release them into the wild.
Malware scan & removal:-
Internet is not a secure place with thousands of hackers lurking around waiting for the right moment to inject malware into your website! But our website Security scan (included with Ultimate plan), will find malware (if any) and destroy it before it even can harm you or your customers.
We’ve got your back (up):-
We back up your site every night — files, databases, everything — and keep that version safe for one month so you can get it back with just one click whenever you want.
Security/ Evil hackers find us particularly disagreeable
Malware scan & removal
As stated before, with our continuous scans (included with Ultimate plan), malware’s found and destroyed before it harms you or your customers.
Not just software we even have our own 24/7, award-winning security team which meticulously monitors your site so they can thwart suspicious activity and deflect DDoS attacks with extreme prejudice.
Keep on walking, bots
Bots can be interesting but they can harm your website by posting numerous phony requests. So we will keep all those bots away and make sure that you are getting legitimate traffic.
Being sarcastic and trolling others is very famous way to become famous you can find these kind of people called spammers spamming the comment section. But don’t worry we stop them before they ever reach your site so that your comments will stay clean.
Having the latest version of WordPress’s core software keeps your site happy and safe, so we automatically patch and update as soon as they’re available.
We screen thousands upon thousands of WordPress plugins. Why? So you never have to worry whether you’re installing a well-behaved plugin or one that eats the last slice of pizza and leaves the box.
What is WordPress?
WordPress® is an open source blog- and web-publishing platform that’s not only easy to use but recognized and recommend by all around the world. No matter how big or small is your website, you can fully customize your website however you like. Hundreds of thousands of sites trust their online presence to WordPress – and with Managed WordPress Hosting from us, you can too.
What is Managed WordPress Hosting?
Built on our state-of-the-art hosting, Managed WordPress Hosting from us is the perfect solution for anyone, who wants the power and simplicity of WordPress without the hassle of constant updates and technical adjustments.
WordPress gives you full power to edit, build, manage and integrate your website. While we have modified our servers specifically for WordPress, giving you a level of speed and security you can’t get from a standard web hosting plan.
And of course, our award-winning support is available 24×7 to help with a question you may have. In short, there’s no easier way to build and manage a fast, secure, reliable WordPress website or blog.
How does your version of WordPress differ from other installations?
It doesn’t. We start you out with the latest version of WordPress, the same one you’d download from WordPress.org. And anytime there’s an update, we install it for you automatically. You never have to hassle with installing another update or worry about running an outdated or compromised version of WordPress.
Do I need to set up my database?
Nope. With Managed WordPress Hosting, Once you signed up and purchased your plan with Managed WordPress,we will take care of everything! Just relax and start doing your work in your new website.
If I have a WordPress site hosted somewhere else, can I move it to this new hosting?
Of course, you can migrate your site over to our Managed WordPress in just one click. Either moves it to your domain name or put it on a temporary domain, the just do a quick review and you’re ready to publish.
Additionally, Our WordPress Website Design agency, offers one free managed migration, in case you wish to have assistance for your website migration.
In Addition please get the FAQs from this website
Google AMP or Accelerated Mobile Pages is a new project started by Google to accelerate the loading time of web pages.
Let’s take a deeper look into AMP:
What is Google AMP?
AMP is an open source project. AMP pages are the lighter versions of actual web pages. Since they are lighter, loading them is pretty easy thus accelerating the loading time. AMP pages not only lighter but their coding aspects are also restricted. They are 15-85 % faster than the traditional HTML pages.
In other words, AMP is the optimized version of the normal websites, which also helps the AMP site to get better SEO ranks due its smaller size and accelerated load time. It’s mobile as well.
How Does Google AMP Work?
Unlike the HTML code, JS is used in AMP. AMP allows the browser to load the important or priority content or pictures before the normal ones and based on the current view.
How Are Google AMP Pages Built?
There are three components in AMP’s core.
- AMP HTML: The pages are coded in AMP HTML, a kind of simplified HTML with few or no tags.
- AMP JS: The ultra-fast libraries of JS are used to improve the speeds.
- AMP Cache: cache can sometimes be stored in Google servers or even on your device (if you open it frequently) and will be loaded from there instead of loading from the main memory.
Pros of Google AMP
- Faster load time. Attracting new visitors.
- Decreased bounce rate.
- Better visibility on the SERP which increases the click rate on the SERP.
- Much better SEO rank due to faster load times.
- It’s available in all formats. i.e for commercials paid search.
Cons of Google AMP
- Most parts of coding are restricted, i.e in JS and HTML.
- Due to restrictions, AMP is difficult to implement.
- Most of the plugins must be ignored or omitted.
- It is not compatible with all the devices.
- It can only be implemented in the online advertising industry.
Why Use Google AMP and When?
You can AMP for achieving the following goals.
- Appear in the Google Top Stories.
- Offer an optimal version for pages with great editorial content.
Since editorial is less on the coding side and more on content you can implement AMP with ease.
If you have access to Google new as an editor your site will be shown first in the search results.
If you are not into editorial you can use AMP as well.
You can do the following things using AMP:
- Having a responsive website for desktop, mobile, and tablet and an AMP version for Google mobile search results.
- Having a website for desktop and an AMP version for mobiles.
- Having a responsive website for desktop, mobile, and tablets.
As long as your mobile website is responsive enough we can implement AMP no issues there!
You can WordPress plugins for AMP which is available.
Setup Google WordPress AMP Plugin
It’s pretty simple. Download the AMP for WP then activate the plugin.
Go to Plugins → Add New → search for “AMP for WordPress” → click Install Now button and then, activate the plugin.
Later it’s all elementary stuff. Same as other plugins you can see the renderings for mobiles and desktops and much more. You can access it all through the dashboard.
Google AMP SEO
Here is the canonical URL for the source code.
<link rel=”canonical” href=”http://wordpress-168726-487246.cloudwaysapps.com/index.php/2018/09/07/repellat-sit-error-rerum-maxime-2/” />
Validate Your AMP Page
Use the following link for validating your AMP Page.
Then insert your URL there and you are done.
Customize WordPress AMP Pages
To be honest you can’t really customize the AMP page without the help of yoast SEO and use glue for both Yoast SEO and AMP. This will give you the ability to do a lot customization.
And What’s Next?
AMP is mainly used to enhance the performance of the web pages. But currently, it’s kinda limited.
But in near future, the algorithms for AMP may perform better than ever before. Taking performance to peaks.
Due to that everyone would update their normal website to AMP.
In other words, AMP can change the future. Given that Google never disappoints.
WordPress is the most popular web designing software with a market share of 33%.
Since WP is having the largest users base it only natural that it will also fall victim of hacking.
Despite that most of the hacks are repelled. While new measures are constantly developed.
Most of the time WP websites get hacked due to the poor maintenance by the users. And being hesitant to spend some money on more powerful plugins or solutions.
- Insecure Web Hosting
As mentioned earlier, both the users and WP are to be blamed.
But in this case, if the web hosting is done through unsecured servers or cheap servers it will compromise the total security of the website.
To prevent this you have to host the website in a WP server. You can also get a managed WordPress hosting provider.
- Using Weak Passwords
This affects not only the websites but also every person on this planet who has ever used the internet. But it may not affect them as drastically as your website if a hacker gets through your weak passwords.
He will get complete access to:
- Your WordPress admin account
- Web hosting control panel account
- FTP accounts
- MySQL database used for your WordPress site
- Email accounts used for WordPress admin or hosting account
The only way to ensure that it never happens to you is that create a large password or you can also use some the password generating software like “Last pass” and so on.
- Unprotected Access to WordPress Admin (wp-admin Directory)
The wp-admin page is the most attacked area of the WordPress. It literally contains all details of the admins, passwords and even an option to reset the password.
You can add another layer of security on the wp-admin page. So that all the parlor tricks of hackers won’t work.
Once again having a safe and large password would be handy.
- Incorrect File Permissions
These are rules used for governing your website by a web server.
Making sure that you have given all the permissions correctly is crucial.
All your WordPress files should have 644 values as file permission. All folders on your WordPress site should have 755 as their file permission.
- Not Updating WordPress
Updating your WP won’t cause any damage to your website rather it protects your website from external unwanted entities.
And the most important reason for updating would be the fact that new features will be added to your site along with multiple bug fixes.
So keep calm and update your website.
- Not Updating Plugins or Theme
It’s the same as the above. Updating the core software won’t be sufficient you should constantly update your theme and plugins.
Since most of the bugs and flaws can be found in plugins and in themes.
- Using Plain FTP instead of SFTP/SSH
FTP is quite old. It is used to upload all the media into your sites. But the passwords in FTP are no encrypted and that is worse than having a older version of WP.
Instead, you can use SFTP or SSH.
- Using Admin as WordPress Username
For many websites, routers and other devices with admin access are always given the initial username for the administrator as admin. People won’t change that and that compromises your security.
So do change the admin username ASAP-
- Nulled Themes and Plugins
Don’t ever download themes or plugins from a third party website who giving it for free.
They might be giving the theme as free but they will also include so malware with that will destroy your site.
In worst cases, a Trojan will be integrated to the themes which can then steal not only yours but every single detail of every customer that used your services through spyware or keylogger.
So beware of those scams and buy only the first party themes or plugins directly from them.
- Not Securing WordPress Configuration wp-config.php File
Similar to the wp-admin page wp-config.php file contains the credentials of your WP account.
So secure it by encrypting it.
- Not Changing WordPress Table Prefix
WordPress uses wp_ as a prefix for the tables it creates in your database. You get an option to change it during the installation. Please do change the prefix. It will give hackers a hard time finding the actual server.
Lastly, as you can see that most the points point towards the users and their common mistakes, which are making wp’s reputation worse. So be sure to follow all the tips so that no one will get into trouble.
Secure your WordPress website with SFWP Experts, a San Francisco’s reputed WordPress website design agency.
People are always looking for things or information on the internet. The best place for finding such information is through a search engine. Behind every search, there is intent and search engines show results based on the intent.
Google follows the user-intent to find the appropriate results. In other words, if we were to create SEO based on user-intent then we will get more traffic.
These are few tips to implement the same.
Understand the Different Types of User Intent
Now let us understand different types of user intent by experimenting a little through Google.
- Informational Search Queries
In the informational search queries stage, the user is trying to gather more information about a particular topic or product, which he or she might buy. For example, the user might search for editing. The results will be more focused on editing articles and tutorials rather any software that is necessary edit which we may buy.
- Navigational Search Queries.
Now the user is looking for a specific type of content which may help them buy the software but they are not sure about it. for example, for “What is the best photo editing software?”
In this case, we might get results in the form of ‘the best…..’ or ‘top 10 editing software… etc, but the search are still not showing any ads or any links that will force the user to buy.
- Transactional Search Queries
This when the user decides to buy the product and searches for “Where can I buy photo editing software?” and search results will be filled with all sorts ads regarding the product and some SEO optimized sites which will sell licensed products and so on.
- Determine if your existing content supports user intent.
Now we know what is user intent is. Next step is, we need to determine if your existing content matches the needs of your audience. Google Analytics, will help us in finding the most used and correct keywords then we can use those in our articles to increase SEO.
In this instance, you should focus on user intent SEO rather than the usual SEO. If your product pages aren’t showing up in transactional search results, then use some new keywords or transactional keywords in order to improve your rankings for that type of user intent.
- Create content for user intent.
Keywords are pretty important but the content is also important when you are trying to create a user-intent SEO strategy. You have to craft your content with user intent in mind. Since Google is capable of understanding intent, if your content doesn’t match your keyword, you won’t rank for it. It will be also useful for others as well.
Knowing the intent of users will skyrocket the success of your SEO strategy. Follow these tips, and create useful content for people, who will return to your site time after time because they know that your business cares about its customers. In no time, they’ll become loyal customers too.
Contact us for taking care of your website, we will ensure that your website will receive the best WordPress Website Design and SEO services.
In this modern era, there are at least a thousand companies doing what you do! Some are pretty bad, But still, Make more revenue than you could ever have. Why is that? The answer may be as simple as that people don’t know that your company exists! A website is you’re only bet to increase your presence. Today more than 4 billion people will be using the internet for various reasons so having a website is a no-brainer.
If you are looking for developing a website then look no further than WordPress website design. It’s the best CMS a person could ever get. It is efficient, it is easy, it is free, and it is powerful and so on. There are few other quirks that you will never find in other CMS development tools.
- A Wide Range of User Base
The more the merrier! People think that WordPress is only for bloggers or other small scale companies. But they are wrong. If you want to build a website no matter how big or small WordPress can be and will your answer. WordPress can be downloaded from www.wordpress.org, Whereas www.wordpress.com is where you find all the support you need to make your own website. WordPress makes website hosting more easy and personal, i.e you will have all the control you need over your website making you the ultimate decision maker. In other words, by using WP you can customize your site to your heart’s content! You can add or delete content, Integrate new tools to site and much more through absolute control. Making a site is costly if you are planning to do from scratch but WP saves you all the trouble and money by doing all the groundwork for you and the only thing you have to do is choose a theme that fits your needs. Of course, you can change it whenever you want.
- Multiple Themes and Plugins
Earlier we were taking absolute power over the website, which means the capability of choosing and customizing a wide variety of themes and plugins. And of course, WP has a lot of themes and plugins. In fact, over thousands of pre-designed themes and plugins. will help your website visually. Whereas plugins help increase the power of your website. They also help you to create a more responsive website. Which means that your site is SEO optimized and will be ranked top among all the other websites. Having a proper theme and selecting the right plugins will increase your mobile friendliness which is pretty important these days.
- SEO Friendliness
Having a good website is great and all, but without SEO your website is pretty much a dead fish in the vast ocean of the internet. SEO helps your website to be found whenever people will search in the search engine. It all boils down to using the correct keywords. As usual, WP got your back. You can optimize your content, keywords and the code of your theme in WP to increase your SEO.
With a group of dedicated WordPress Developers experts, trying to keep hackers and malicious attacks at bay, we can all agree that WP is the most secure and safe CMS platform where you can invest your business without any fear of being hacked.
- Free of Cost
Now let’s talk money. With all these features provided by WP, It’s no wonder people will think that WP will cost them a fortune. But it’s all free! Yes, it’s all free but sometimes when needed you need some extra juice it may cost a very little to achieve that power.
Lastly, WP is powerful CMS development software with a lot of features and its open source with practically no costs. Which makes it the best CMS development software?