The parallax effect is one of the popular and commonly used website design trends that helps businesses to enhance their website appearance. Every year the web development techniques are improving that is encouraging websites to include amazing effects in their website design. The parallax effect or we can say the parallax scrolling is one of the most popular trends that encouraged many websites to embed it in their design. Yes, it’s not a new trend but still the most effective one.
Many popular websites on the internet choose to include these spectacular effects to enhance website appearance and wow their prospects. If you are getting your website design from an experienced website design company then you don’t have to worry about it, as they will conduct in-depth research in the planning phase to identify whether it’s right for your business website or not. However, if you are creating the website on your own then you need to have a better understanding of what is parallax effect or parallax scrolling? And why site owners can plan to integrate it into their website design?
If you are scrolling the internet to find the answer for the same then you have landed on the right article where we are going to highlight some of the important points on what is the parallax effect? What are the benefits of adding the parallax effect to the website design? And how can you add a parallax effect to your WordPress website design? So make sure you stick to the end of this article.
Table Of Content:
- An overview of the parallax effect in the website design
- What is the parallax effect?
- What Are the Benefits of Using a Parallax Effect?
- How to implement the parallax effect in the website design?
- Problems with parallax effect
- Frequently Asked Questions
An overview of the parallax effect in the website design
If you are updated with the previous year’s website design trend then you must be aware of the fact that when parallax scrolling was introduced it started gaining main praises from different designers. Many websites even adopted parallax scrolling to enhance website appearance as well as user experience. But it turned out that instead of enhancing user experience parallax effect started doing more harm than good.
Even today if new website design trends are introduced some of them grab the user’s attention and some fail to do because users are not habituated to accessing those types of designs. The same happened with the parallax effect, during the initial days it got a lot of precision but slowly it faded away. Because most of the websites started to see the same result like less user engagement, traffic, and more.
But in recent years designers have started to see an increase in the demand for the parallax effect. The websites from different industries have already started to include the parallax scrolling feature in their website design for better engagement. Earlier the parallax effect was featured in the gaming world but now it has started to make its way in the website design world. Most of the website has started to choose this particular spectacular effect because the design is based on the simple idea and it works on any type of page.
The parallax effect is activated when the user landing on your website starts scrolling the page content. With the help of different visual elements, the parallax scrolling effect adds addiction and illusion by moving the elements at a different speed. The speed of the visual elements totally depends on the designer some of the elements can move faster and others may move slowly and some of the websites also prefer to make the visual element standstill.
So without any further ado let’s start with understanding the basic meaning of the parallax effect. Then we will look into some of the reasons how the parallax effect can be beneficial for your website design? And lastly, we will be giving a deep idea about how to implement the parallax effect in the WordPress website.
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What is the parallax effect?
The parallax effect is one of the popular and modern website design techniques where the background element moves slower when scrolling than the foreground visual content. The means if the user landing on your website scrolls down your web page then the elements at the background and foreground move at a different speed. Like the background image can move slowly whereas the image or any graphic element displayed in the web page foreground moves faster.
The parallax effect can help your website in offering 3D animation feel even if your website is using a flat design. The parallax effect includes in-depth in the background that helps in making your web page more interactive. Website makes use of parallax effect in the landing page, sales page, the home page, in the long format content page, and more. If your website has a lengthy page then the parallax effect can add more value to your website.
Today many premium WordPress themes come with a built-in parallax effect on the home page. Some of the free WordPress themes also offer parallax effects like twenty seventeen and more. But remember not all the WordPress themes have the built-in parallax effect, you need to check with the demo and the feature. But even if the theme does not have any parallax effect you can make use of the page builder plugin that comes with a parallax effect tool using which you can add parallax effect in different pages of your website.
How does it work?
Well, the parallax movement works with the phenomenon of movement parallax, where the viewer can see the objects moving parallelly and at different speeds. The object closer to the viewer (foreground) seems to move faster than the object placed farther aware (background). When we talk in terms of psychological effects then the object placed near to the viewer hits their retinal more quickly. This way the human processes these stimuli in a way that offers a 3D effect in the design.
Now that you have a deep idea about what is the parallax effect and how it works next, let’s dive into understanding the benefits of using the parallax effect in your website design. If you are looking to get a more in-depth idea of how you can integrate the parallax effect in your website design then we recommend you consult with an experienced WordPress web design professional for your website.
What Are the Benefits of Using a Parallax Effect?
When we talk about the benefits of using the parallax effect there are multiple benefits of adding the parallax effect in your website design. Some of the designers claim that the parallax effect is an old trend and outdated one. If you think the same then make sure you reach every small benefit of using the parallax effect in your website design. One of the most expected benefits of using the parallax effect is that it helps in improving your website’s visual aspects.
Adding a parallax effect to your website makes it more aesthetically pleasing offering your website a rejuvenating appearance, style, and modern feel. Yes, accessibility and usability are considered essential aspects of website design that helps in encouraging site visitors to take action. But before that, your website should be able to offer an appearance that encourages your site visitor to access your website design. Adding a parallax effect to your website design offers a wow effect that encourages a site visitor to explore more about your website.
If you are looking to know more about how you can make your website accessible then we recommend you to check our blog on How To Make A Website Accessible? 10 Proven Tips To Follow In 2021
Another reason why you need to use the parallax effect in your website is that it helps in breaking up long pages mainly the homepage of your website into readable chunks. With the help of the parallax effect, you will be able to highlight the various sections of your website copy, making it more effective and engaging. This way you will be able to highlight and promote the different aspects of your website’s important information, and also encourage your site visitors to explore more about your website, product/service, and business.
The parallax effect can be used on any page of your website whether its homepage, landing page, or any other page. As mentioned earlier the parallax effect helps in enhancing your website visuals and also creates a positive impact on your site visitor and enhances user experience. The positive experience can result in users spending more time on your website which will result in better conversion. So let’s take a look at some of the ways how parallax can help your website?
1. Product presentation
As we have mentioned earlier that the parallax effect can be used on a different page of your website. You can make use of the parallax effect to present your product in a more effective way. Yes, video and flash are the most effective ways to engage content but if you keep them aside then site visitors get access to only the static web content that means images. Still, this static content helps in engaging customers but the presentation of your product plays a crucial role in conversion. Making use of the parallax effect in product presentation can allow site visitors to interact with your website and explore more about the product. So let’s take a look at how the parallax effect can help in product presentation:
- Helps in showcasing the product in 3D: If your website is highlighting products in a static way then adding the parallax effect can help you to offer a touch of 3D effect which can be controlled by your site visitor’s scrolling behavior. This way you will be able to offer a more personalized experience to your site visitors. With the help of whitespace, you will be able to draw more site visitor’s attention. So with the help of the parallax effect, you will be able to present the product in a totally new way.
- Allows you to demonstrate product benefits more effectively: The parallax effect not only allows you to enhance your product appearance. But using these techniques you will be able to highlight the product benefits more effectively. After the user lands on your website then you can make their scrolling a journey where they get to know every small detail about your product.
- Helps you to grab user attention and add spheres around the product: With the help of parallax scrolling you can grab more site visitors’ attention and as the user starts scrolling in your page you can highlight a few more photographs that highlight a certain sphere to your product page.
Apart from the parallax effect, the presentation of your product is very much dependent on the type of design you offer to your audience. That is the reason why we recommend you to get your website design from an experienced WordPress web design company that can help you to create an attractive and conversion-centric website design that drives more ROI and Revenue for your business.
2. Better Engagement & Credibility
As we have mentioned earlier they parallax scrolling allows your site visitor to engage with the content at their own pace. If the content you are offering is attractive and answering different questions the combination of visual and text together can offer a better engagement rate. With the parallax effect, you are making your site visitor be more active while interacting with your design. This way you are increasing the engagement of your website design. Mainly if your website falls into a technical niche then the parallax effect will surely help you to get more website engagement.
When you apply the parallax affects the content at the foreground and in the background moves at different speeds making the user more involved, interested, and engaged in the design. Apart from that selecting the right visual for your parallax effect can make your website look more professional which will help you to gain more credibility. Mainly if your web images have a long scroll, where users need to scroll more than click then the parallax effect can be very much beneficial. So let’s take a look at how the parallax effect making your design more engaging:
Make your site visitors more curious. As users start scrolling your web pages they get to access different creative elements. These elements make your site visitor curious to explore more about your website which will automatically improve your website engagement. Remember when it comes to parallax scrolling all the elements that you display on your web page should offer a reason why users should explore more about your website. The more curious users are after visiting your website the higher the engagement rate will be.
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3. Make Storytelling More Effective
Yes, the parallax effect helps in enhancing your product presentation but your website will fail to make the connection until you are able to tell a strong story. In recent years offering a strong story through website design has become one of the most adopted trends. The information you offer to your potential customers should be presented in the form of a story to grab more site visitors and engage them. If you are looking to present a story that engages more site visitors then the combination of storytelling and parallax effect can help you to enhance your website appearance.
With the help of parallax scrolling, you will be able to deliver a strong story in an engaging and interactive way. Including parallax scrolling in your website allows your site visitor to get access to an engaging and visually innovative environment that encourages them to explore more about your brand and product story.
So when it comes to storytelling, the parallax effect allows your site visitors to take control of the pace at which they want to walk through your strong. The parallax effect allows you to do that, users that are landing on your website can easily scroll and interact with the content at their own pace. So let’s take a look at some of the points on how you can make use of
- You can make use of parallax scrolling as a framework where you get to present your company history in a visual and fun presentation. Instead of starting from the top, you can divide the page into two halves where if the users scroll up they get to explore your company history on how you came into the market and what made you launch the product. And if the user starts scrolling down then they get to explore your future vision on your business and product can contribute toward helping the user and making the world a better place.
- Allows you to draw your site visitor’s attention and engage them. Stories are one of the most effective ways to engage your site visitors but if presented well then it can draw their attention and hold them with an engaging story. After a user lands on your website, you can offer them a beautifully illustrated and captivating story that encourages them to explore more about your product and business.
Remember the story you offer can be only effective when your website is able to add the parallax effect in the right way. If you need further assistance on how you can tell an engaging story with the help of the parallax effect then we recommend you consult with an experienced website design company for your business.
4. Action trigger
Most of the time users landing on your website bounce back without even looking at what next they are going to find in your website design. It happens with almost every website and if your website has some essential important product to offer then these bounces can disappoint you and your business. The parallax effect has made it possible for site visitors to offer a reason why they should stay and explore more about your website.
Once a site visitor lands on your website and starts scrolling then something happens and further they go down they get access to something else. These types of practices encourage site visitors to explore more about your website and also helps you to guide them. So let’s take a look at some of the points on how the parallax effect can encourage your site visitor to take action:
- You can tell your site visitors that there is more to come: Yes with the help of the parallax effect you can solve one of the most common problems by inviting more and more site visitors to explore more about your website. Not only that but it also triggers your site visitors to enter your website. Using parallax scrolling you can offer a sense of promise to your site visitors that there is more to come. While scrolling through your website your site visitor should get an assurance theta ist worth exploring your website. Adding the parallax effect to your website allows you to do that.
- Lead your site visitor to your website CTA: With the help of the parallax effect, you can easily guide your site visitors through your website and toward your CTA (call to action). Most of the time after landing on the website users get access to the information offered by your website but fail to perform the desired action. Using the parallax effect you can guide your site visitors toward the CTA on your website. As users start scrolling down you can start with highlighting the benefits of using your product and services and after USP you can display a strong CTA button that encourages site visitors to take action on your website.
- Draw attention to important content: With the help of the parallax effect, you can also guide your site visitor’s line of sight on the important content on your website. If you have researched and identified the user’s pain points then you can highlight them on your website and grab the user’s attention with help of the parallax effect. Not only that but you can also highlight your product benefits, your business USP, and more.
Now you must have a good idea about how the parallax effect can help you to guide your site visitor on where they need to take action. But remember the design will play an essential role in accomplishing your goal. That is the reason why we recommend you to consult with an experienced website design company that can help you create an attractive and revenue-generating website design for your business.
5. Enhances your overall website design
Today users’ expectations are continuously increasing with the introduction of new website design trends. The parallax effect helps in improving your website’s overall experience by enhancing your website’s visual appearance. Gone are those days when having plain website usability was the primary goal of every website.
Now with the increase in user expectation, websites need to add different features that can enhance the website’s appearance along with engagement. By including the parallax effect you get an opportunity to grab more site visitor attention and make your website stand out from the crowd.
With parallax scrolling, you can offer a new look to your web pages and encourage your site visitors to explore more about your website and business. Adding parallax scrolling allows you to enhance your website engagement rate by making your design visually appealing and special. You can offer your audience fun and unexpected experiences which can lead to better engagement and conversion.
Make your background more animated that offers a 3D effect to the foreground elements. Yes with the help of the parallax effect you can make your monotonous background more engaging by adding various animations to it. So that when the user starts scrolling your website the background moves in a more appealing way and brings the whole design to life. Remember every small element and effect in your website design can make a major difference in terms of engagement and conversion.
If you are looking to create a website design that grabs more site visitors and offers a reason why they should explore more about your website and product then we recommend you consult with an experienced WordPress website design company for your business.
How to implement the parallax effect in the website design?
By now you must have a clear idea about how parallax scrolling can offer more benefits to your website design. Next, we are going to highlight some of the important steps on how you can add the parallax effect to your existing website. But before you start to add the parallax effect to your website design your need to consider few key points:
Select the background image
Before you get started with adding the parallax effect in your website design we recommend you spend time selecting the right background image for your website. Most of the time websites commit a mistake by selecting any random image for their background that appears good with the foreground elements. Well in reality your goal should be to select the highly relevant images that sync well with your business as well as website branding. When it comes to parallax scrolling the background image has a major role to play.
If you are planning to offer content over your background then instead of using the image and attention-grabbing graphics in the background we recommend you make use of blocks of colors or subtle patterns. Sometimes adding graphics in the background of the content can take away the attention which can result in less engagement and more distraction. However, if your plan is to use images for your background then make sure the image you are offering is high quality.
Using the right image for your website can result in enhancing your website appearance and making your web page look more professional. Adding these types of visuals to your web page background can help you to create a positive and strong impression that can encourage your site visitors to explore more and perform the design action.
Create parallax for mobile devices
Once you are done with selecting the right image for your background next comes the important part that is catering parallax for your mobile. When creating a parallax scrolling for the website most of the designers focus on creating it for desktop devices. Most of the time the parallax scrolling that works well on desktop devices might fail to load on mobile devices. Today when more and more traffic is coming on mobile devices you can’t afford to make your website design unresponsive on mobile devices.
The phone and tablet devices generally make use of swipe navigation so there are high chances that your parallax effect might not work well on the mobile device. The working of the parallax effect on mobile devices also depends on the animation you are using inside your parallax. SO when you start creating parallax scrolling make sure you keep mobile and other devices into consideration.
Or you can also take the help of an experienced website design company that can help you with implementing the parallax effect for all types of screens.
The next thing that we recommend you keep in consideration is the accessibility of your parallax scrolling. Part form presenting usability challenges in mobile devices parallax scrolling can also create some accessibility challenges. As mentioned earlier parallax scrolling is a kind of motion scrolling, so there are high chances that the user landing on your website might face reading-related difficulty and can also come across device or browser accessibility. Instead of adding more text to it, we recommend you focus more on the visual and graphical elements in the parallax scrolling. Even if you are adding the text in the parallax scrolling make sure it’s easily accessible. Thet is the reason why we recommend paying special attention while adding parallax scrolling to your website design.
So let’s start with understanding how you can implement parallax scrolling in your website design. Well, there are three easy you can implement parallax effect in your website design:
Select a theme that comes with parallax effect
Users that are starting new can make use of a premium theme that comes with parallax effect features. Well here is one thing that you need to notice, before selecting any theme for your wordpress make sure to take a look at whether the parallax effect is built only for the home page or can be embedded in other pages as well. If you are looking to make use of the parallax effect on different pages of your website then you need to take up the multipurpose theme that comes with an advanced page builder to help you add parallax effect in different pages of your website.
Method 1: Add parallax effect in your wordpress website using page builder plugins
If you are making use of plugins then you don’t have to add any type of code in your wordpress theme. With the help of the plugin, you will be able to add the parallax effect by making some changes in the setting. You can start by downloading and activating the Advance background plugin in your wordpress dashboard.
Once you are done with installation then you can navigate to the page section of your website. The start with adding the parallax effect in your wordpress website design by following the below process.
- Go to the wordpress dashboard and navigate to the page option in the menu
- Select the page where you wish to add the parallax effect to your website design.
- Upon that click on the edit tab, once you land on the editor of your page then you can find the “advanced wordpress background” button in the visual editor.
- Click on the button that will offer you a pop-up where you can make changes.
- In the pop-up, you will be able to find an option called background type (select the type of background you wish to have on your web page” and select the stretch option on the right-hand side of your screen.
- If you wish to add the image then you can upload the image (make use of a large image)
- Next, you can enable the parallax by selecting a parallax type, speed and if you want you can enable it on the mobile device as well
- Click on the insert button to continue
- Once you hit the continue button you will find a shortcode. You need to replace the content inside the shortcode with your website content then make changes to it.
Next, you can save the changes to see the parallax effect on your website.
Method 2: Include parallax effect using CSS
Well, the above method is one of the most simple ways to insert the parallax effect in your website design. But you can also add the parallax effect to your website with the help of CSS. but for that, you need to have an understanding of HTML and CSS. To add the parallax effect using CSS you need first upload the image in your wordpress library. Go to the media > click on Add new page.
Once the image uploading is done you can copy the URL of the image from the right box. Next, you need to add the below-mentioned HTML code to your web page where you sighed to add the parallax effect. You can also add the same code in the child theme of your theme.
Add your content here
After adding the HTML code you need to add the custom CSS to your wordpress theme as well:
background-image: url(“add the URL of the image”);
}Next, you can save the changes but make sure to change the background image with the existing image. If you face issues with adding parallax effect in your website design then you always recon out to our highly experienced wordpress website design professional to help you with creating an attractive and converting wordpress website for your business.
Problems with parallax effect
By now you must be aware of the different benefits of using the parallax effect and how you can embed it in your website. While you have a detailed idea about the benefits of using the parallax effect, we would also like to highlight the problem with the parallax effect. More than problems, these are points that you can consider to mitigate those errors and make your parallax effect more effective.
1. Parallax effect makes content presentation difficult
While we have mentioned multiple times that the parallax effect can enhance a user’s experience and helps you to engage more and more site visitors. Yes, it’s absolutely correct that the parallax effect you add to your website design can help you to improve your website engagement and grab more site visitors’ attention to the animated elements. But often theme animated elements can do more harm than good to your website if the parallax effect is not implemented properly in your website design.
Sometimes users don’t prefer to wait for the parallax effects to load instead they start scrolling your website quickly and scanning the elements. So if the parallax effect you are adding doesn’t work according to the user’s pace then they wouldn’t be able to engage with the content you are offering which can lead to a higher bounce rate. Yes, the parallax effect helps you to present your important information in a more engaging way. But if you are failing to implement them in the right way then your site visitor may fail to engage your important content which could lead to a low conversion rate.
Thet is the reason why we recommend you to consult with an experienced website design company that can help you to implement the parallax effect in a more strategic way that makes it easy for your site visitor to engage with your important information
2. Pages take a longer time to load
If you are running the website for long then you must be aware of the fact that the more animated elements you add to your website the higher chances be your website loading speed getting affected. Yes, it’s true that adding pages takes time to load if you are adding parallax animation to your website design. If you are using more animation then there are high chances that your whole website can go blank as happened with the apple website. Some of the users started scrolling their website design and found almost nothing on their web page.
The same might happen with you because the parallax effect might fail to load which can lead to blank space in your website design. Well, it mostly happens when you hand over your website to an in-experienced designer. Apart from that, the fast parallax can be another issue because when you offer freedom to your site visitors to scroll your website or we can the animation is tally depending on how users scroll your website. Then there are high chances that your site visitor may fail to read the text inside your animation if they start scrolling your website too fast.
Well, you might be able to understand why users are not able to access your parallax effect but your site visitor will never care about the reason and bounce back without even having the next thought. That is the reason why we recommend you to get your website built by an experienced website design professional that can help you to create a website design that enhances user experience and encourages site visitors to explore more about your website.
3. Too much movement can frustrate user (especially for text)
If a user is landing on your website then it means they might be looking for some kind of answer or information. Making use of the parallax effect in your web page to display text elements can make it difficult for users to engage with the content. Sometimes users even start feeling sick-like headaches while easily texting in the parallax effect. Because your parallax effect movement is totally dependent on user scrolling speed. If they want to move up or down then you can’t expect them to do that slowly.
And if they start scrolling faster then the foreground element will move faster along with the scroll making it difficult for the user to engage with the text inside the parallax effect. This type of faster scrolling can cause symptoms like nausea, vertigo, and dizziness. Because when the user starts scrolling their main goal is to find the answer and if the text limit on the screen moves faster as their eye and mind which give rise to these types of symptoms. Thet is the reason why we have said earlier that when you plan to implement the parallax effect you need to do it more strategically.
For that, you can always consult with an experienced WordPress website design company that can help you with offering a proper suggestion on where and how you can implement the text information in the parallax design.
4. The parallax effect might fail to impress your site visitors
Well, parallax effects might work for some industries and there are high chances that some of the users might not be impressed by the effect you add to your website. When you have a good idea about what goes into creating an attractive and engaging long scrolling parallax page then you might appreciate the work and the design might look attractive. But when it comes out from a user point of view then in reality they care less about how much time and effectors you or your designers are opening in creating something complex like a long scroll parallax page.
Today users that are landing on your website don’t care about the backend work and efforts. The thing they care about is enhanced user experience, if you are failing to wow your site visitors then they will abandon your website without having a second thought. Users landing on your website will not stop encouraging you about the effects. Not only that they don’t even scroll up and down for fun or to check the effectiveness of the parallax effect that you have included in your website design.
The one thing they care about the most is the content you are offering. Yes, the animations you are offering are also considered by users but the first thing they care about is content. If the parallax effect is making it difficult for them to access the content, then they will never show interest in using your website. However, if you are getting your website designed by an experienced WordPress web design company then you don’t have to worry about these effects as they will ensure that your website elements and effects enhance user experience and encourage site visitors to track action.
By now you must have a good understanding of how you can implement the parallax effect in your website design. And what is the advantage of using parallax scrolling in your website design? The parallax effects have already taken hold of the website design as it allows the website to be more creative and makes your site visitor more curious about scrolling more about your website design.
Remember new website design trends can come and go but the user behavior is what the website should be concerned about. Implementing the parallax effect might work well for some websites. But sometimes it can do more harm than good. Mainly because today users are impatient and if they are landing on your website then they will look to access the information as quickly as possible.
Adding parallax animation can slow your website speed and using more text in your parallax effect can frustrate the user. That is the reason why before implementing the parallax effect in your website design we recommend you to take the help of an experienced website design company for your business that can help you with analyzing your potential audience behavior and implement the parallax effect in a more strategic way.
Frequently Asked Questions:
1. Is the parallax website good?
Most of the site owners wonder whether they should integrate parallax effects in their website or not. If you are reading this article from the beginning then you must have acknowledged that the parallax effect can add more value to your website than doing any harm. As it involves making the visual elements in your website design move at a different speed. That means the foreground elements appear to be moving faster than the elements in the background.
This way you are not only making your website design attractive and engaging but also offering 3D effect to the elements in your website design. These types of design are proven to be more effective as it helps you in engaging more site visitors and offer an enhanced user experience. But remember the parallax effect can be only effective when created with proper research and experience.
That is the reason why we recommend you to take the help of an experienced WordPress web design company that can help you to create the most effective and converting website design for your business.
2. How do you make the parallax scroll smooth?
Websites that are planning to include parallax scrolling in their website should be aware of the fact that the parallax effect can help in enhancing the user experience as well as interaction. But if not implemented properly then it could lead to confusing website design which can directly affect your website conversion rate. That is the reason why every website today should focus on offering smooth parallax scrolling to their site visitors.
Wonder how you can make your parallax scrolling smooth? To do that we recommend you to use the image in a separate dive and then with help of transform: translate you can move the whole element of your website. This way you will be able to offer a more smooth result to your audience.
If you need further assistance related to how you can make the parallax effect more effective and offer an optimized user experience then we recommend you to reach out to highly experienced website design professionals that can help you to enhance your website design.
3. Does parallax scrolling increase website load time speed?
Businesses and websites that are planning to add the parallax effect in their website design often look to see whether the parallax effect increases website load time. Yes, parallax scrolling increases load time if you are adding more animation and visual elements to it. Web pages with a higher amount of visuals and content stuff load time-related issues. To implement the effect of parallax scrolling websites need to make use of an additional jquery script. Adding too many jQuery speeds can lead to slow loading website speed.
In the early days when parallax scrolling was launched, the design grabbed many designer’s attention but the few things like the loading speed and more made the effect go out of trend. However, if used property parallax scrolling can be included in the website design without harming the speed of the website. But for that we recommend you to hand your website to an experienced website design company that can help you to implement the parallax effect in your website without harming the loading speed.
4. Are parallax websites good for SEO?
One of the most frequently asked questions by every website and business is whether adding the parallax effect to the website can improve the SEO to harm it? Well, to be frank, there is a lot of debate in the SEO community whether websites should be using parallax scrolling in their website design or not. If you have the same question then the simple answer is it depends on your website performance. Most of the time the website starts performing well in terms of holding customers on-site, offering a better user experience, and more after integrating the parallax effect in the website design.
So if your website user experience is optimized and you are offering the user a reason to stay then it will automatically improve your website SEO. On the other hand, if the website parallax scrolling is confusing your site visitor then it will drive them away from your website which can result in a lower ranking. It’s not that search engines both penalize websites that are making use of parallax scrolling but it all comes down to the after result. That is the reason why websites need to select the right and experienced SEO company that can help you to create an attractive and converting website design for your business keeping SEO as their first priority.