Website user experience (UX) is one of the most crucial elements that help businesses to create a strong online presence and enhance their reputation. In today’s competitive marketplace if you wish to drive the desired amount of traffic and conversion on your website then you need to create and offer an optimized website user experience.
While there are a lot of tips available that can help you to improve your website UX. But the question comes down to how to measure the effectiveness of your website user experience (UX). Today every business looks to hire an experienced website design company because before delivering the website they measure the effectiveness of the website UX for better results and performance.
If you have optimized your website UX and are looking to measure its effectiveness then make sure you stick till the end of this article as we are going to highlight some of the important points or we can say KPIs that can allow you to measure your website UX and its performance. But before we move ahead with further explanation let me offer you a brief idea about who we are?
SFWP Experts is an award-winning WordPress web design company experienced in creating highly responsive and conversion-centric website designs for all types of businesses. Our professionals with more than 10 years of experience have helped different businesses from different industries to create a custom-coded website design that drives more conversion and ROI.
Table Of Content:
- An overview of Website user experience (UX) metrics
- Why is it important to measure website user experience (UX)?
- How to measure website user experience (UX) for its effectiveness?
- Conclusion
- Frequently Asked Question
An overview of Website user experience (UX) metrics
Every business today likes to measure things to check how good or bad it is. Whether its website design, marketing strategy, or product/services every small thing needs to be measured at some point in time, either to enhance its effectiveness or to remove the errors and flaws. The website user experience (UX) is nowhere left behind.
You might be offering a highly needed product/service that can help your prospects in many ways. But if you are failing to offer a website design with enhanced UX, then your site visitor will never show interest in exploring your products. This way even after producing an effective and helpful product you will fail to make your product reach the maximum audience.
Well earlier most of the websites used to face problems related to poor website UX because businesses were not concerned about offering an enhanced website UX. But with the increase in the buzz about website UX/UI most of the websites have already started to optimize their website design for better UX/UI. One can find a number of articles on the internet that can help them to identify various tips that can help them to improve their website UX.
But today it’s not only about identifying those tips and implementing them in your website design. To enhance your website user experience you need to measure your website UX effectiveness as well. Before we start identifying and understanding those important KPIs and metrics let’s first get a detailed idea about website UX.
The term user experience was coined by Don Norman, the UX or user experience encompasses every small aspect of end-user interaction with the website. The true user experience can go beyond fulfilling an end user’s needs. It is more about satisfying your site visitors, encouraging them to return back, quick response, better navigation, simple layout, appealing design, and many more.
If a customer landing on your website faces difficulties in finding the right information or product then it will directly impact your website user experience. Not only that but if they are facing difficulties in performing the final action like buying the product, filling contact form, and more then you will be creating a poor user experience which can result in a higher abandonment rate.
That is the reason why today every website should not limit itself to finding the tips and techniques to enhance website user experience (UX). But they need-aware about of how to measure website UX effectiveness. In the coming paragraphs, we will be offering a detailed idea about how you can measure your website UX effectiveness. But before that, let’s take a look into why it’s essential for websites and businesses to measure their website UX.
If you are looking to know how you can enhance your mobile webiste UX then make sure to check our blog on
10 Proven Tips To Improve Mobile Website UX (user experience)
Why is it important to measure website user experience (UX)?
One primary reason why every website should look into measuring their website UX is because when you offer an unoptimized website UX then there are high chances that users will look for the same product elsewhere. In the same way, if your website is failing to offer a satisfying experience then users will not show interest in exploring your website which will make it hard for your business to accomplish the desired goal.
Not only that but today more than 79% of users can abandon your website and start their search again if the website is not optimized for a better user experience. The website UX you create and offer not only defines your product/service reputation but also helps site visitors to get a better understanding of your business functioning and reputation. Have you ever wondered how your site visitors feel if they find it difficult to navigate your website and find the right product and information?
When your site visitors struggle to find the right product and information then they will not only abandon your website but there are high chances that you might start getting negative reviews about your website and business. On the other hand, an enhanced and measured website UX can allow you to encourage site visitors to explore more about your website and become your paying customer.
Offering a seamless experience will not only allow you to drive more traffic but improve your website conversion as well. Not only that but there are high chances that your paying customers can revisit your website in the future to make their next purchase. There are a lot of reasons why every website should focus on measuring its website UX. Below we are going to highlight some of them:
1. Measured UX design moves the customer to the sales funnel
Not to mention but the traffic you are receiving can be from multiple sources like search results, search ads, social media, email, and many more. How your prospects are able to find your website tells a lot about where they are in the buyer’s journey. Having a measured website UX will ensure that when a user lands on your website design they are getting access to clear navigation, message, design, and content that helps them to move to the next step in the website design.
Most of the time users landing directly on the product page get confused about where they are on your website and how they can move to other pages. If your website is offering an optimized and measured UX design can guide users on where they are in the buyer’s journey and how they can move to the next page and perform the desired action. So even if you are able to optimize your website for better UX you need to ensure that you measure its effectiveness for better results.
If you wish to have such a type of website for your business then it’s always recommended to hire an experienced wordpress web design company that can help you to create a research-based website design that drives more traffic and conversions on the website.
2. Helps in separating your website apart from competitors
By measuring the effectiveness of your website UX you are not only benching your website conversion but you will also be separating your website from your competitors. Not to mention but today the market has become too competitive and every user is aware of the fact that they have a lot of optimization to explore. By optimizing your website UX you might be able to engage your website traffic and conversion. But by measuring its effectiveness you will have more surety over your design.
So if you wonder why you need to measure your website UX then remember it helps in separating your website and business apart from your competitors. Not only that but it also offers your site visitors a reason why they should stay and explore your website and business. If you wish to create a website design that grabs user attention and encourages them to explore your website then it’s recommended to hire an experienced website design company that can offer you highly effective and research-based website design for your business.
3. Helps in presenting your product/services more effectively
Today almost every website is focused on optimizing its website UX by using various techniques. But very few are bothered about measuring the effectiveness of the website user experience (UX). You might be able to implement various techniques but the technique that is working for others might not work for your website. These types of UX-related issues can take away the effectiveness of your website and the product/services you are offering.
On the other hand, measuring your website UX can help you to present your product/services more effectively. An effective website UX will not only grab user’s attention but also encourage them to perform the desired action. That is the reason why today every business looks to hire an experienced website design company so that they can test the effectiveness of the website UX/UI for better traffic and conversion.
Most of the websites today focus on optimizing the website appearance for better engagement and ignore measuring the website effectiveness. Remember you might be able to offer a highly appealing website design to your audience but if your site visitors come across any issues while navigating your website design then all your designing efforts can go in vain. So if you wonder why you need to measure your website UX then remember it allows you to present products/services more effectively.
4. Measured website UX can result in better customer satisfaction
Another reason why you need to look into measuring your website UX effectiveness is that it will help you to produce more satisfied customers. Today customer satisfaction has become the primary key behind a website’s success. You might be creating a highly responsive and appealing website design using various UX tips and techniques. But if your website UX does not meet user expectations then they will probably leave your website unsatisfied which will directly harm your website conversion.
Not only that but there are high chances that your site visitors may not return back on your website for making future purchases. The website you create and offer should make it easy for users to find the product and information quickly and perform the desired action without facing many difficulties. But you should not only focus on optimizing your website user experience but also ensure that website UX tips and techniques you are using are highly effective. It can only be achieved when you measure your website UX.
So if you wonder why you need to measure your website user experience (UX) then remember it results in better customer satisfaction. If you are getting your website designed by an experienced wordpress web design company then you don’t have to worry about the website UX as they will testing your website’s user experience effectiveness before delivering it to your businesses
5. Helps in getting higher ranking
If you are running a website for a long time then you must be aware of the fact that every small change you make to your website can help in improving your website ranking. Google always aims to create the best user experience for its searchers. That is the reason why having an optimized UX/UI has become one of the primary reasons behind getting a higher ranking search engine.
Today the market is highly competitive where every business is trying to rank their website on the top in the search engine result page with a goal to drive more traffic and conversion. That is the reason why the website should not limit themselves to optimizing their website for better UX. Instead, they should focus on measuring the effectiveness of their website user experience UX. The more optimized website UX you are able to create and offer the higher chances that Google will recommend your website to searchers.
Undoubtedly when it comes to higher ranking then google looks into multiple ranking factors but UX is one of the primary factors that can make and break your online business. That is the reason why most businesses look to hire highly experienced SEO experts and website design companies that can help them to create and offer a highly responsive and conversion-centric website design that comes with tested UI/UX.
So if you wonder why you need to measure your website UX then remember it helps in improving your website ranking.
By now you must have a detailed idea about why you need to measure your website user experience (UX). Next, we are going to highlight some of the important metrics that you can consider while measuring your website UX.
How to measure website user experience (UX) for its effectiveness?
When you plan to measure your website UX then there are two important metrics that you need to look into. The objective-based metric and qualitative-based metrics. Depending on these two important metrics you will be able to identify your website UX effectiveness. Now you must be wondering what these two metrics are? How can it help in measuring the website user’s experience?
The objective metric focuses on tracking and comparing the elements that have an exact number attached to them. Things like time taken to complete the task, the success rate of the task, or the user errors. While the objective metric focuses on tracking and comparing precise numbers, the subjective metric is more about how users feel while navigating or scrolling your website or we can say the experience they get while using your website. Things like user satisfaction, website rating, and more can come under subjective metrics.
The qualitative metric is another important metric that you can look into while measuring the effectiveness of your website UX. When it comes to measuring your website’s qualitative metric then you can look into measuring your site visitor’s experience quality, satisfaction, ratings, and many more. The behavior metrics of your website is expressed in number that allows you to identify user interaction with your website during their visit.
Now that you have a detailed idea about what metrics you need to measure, let’s dive down deeper to understand the individual KPIs or we can say metric you can look in your analytical tool to understand the effectiveness of the changes you made to your website UX.
1. Start with analyzing visitors interaction
When it comes to measuring the effectiveness of the website UX then you need to understand how site visitors interact with the forms you are offering. There are a number of things you can look at while testing how your site visitors interact but forms are one of the common ways users reach out to your business. Not only the contact us form but the form can be for getting notification about an upcoming product, asking for a quote for a particular product/service, and many more.
Most of the websites ignore it thinking that it’s an easy win but site visitors looking to fill your form might leave your website in the middle if you tend to ask for too much information in your forms. The type of practices that directly impact your website user experience. There are multiple tools like MostersInsight, Hotjar, and more that can help you to identify forms that are not getting filled by some of the users and the options that are consistently avoided by the site visitors.
Not only that, these tools will offer you a small video of how users interact with the forms on your website. You will not be able to see the user details but the data you get from it will help you to measure your website user experience. So when it comes to measuring your website UX effectiveness then it is always recommended to look at how users interact with your website design and the forms you are offering to them.
If you are looking to design or redesign your website for better UX/UI then it’s always recommended to partner with an experienced wordpress web design company that can help you to create the most effective and revenue-generating website design for your business.
2. Tasks accomplishment or success rate
By looking at the subheading you can easily recognize that when it comes to measuring your website UX effectiveness then it is recommended to look into users’ task accomplishment rate. By looking at the task completion metrics you will be able to get a more detailed idea about the total percentage of users correctly completing the tasks after landing on your website. That is the reason why it is considered one of the most widely used techniques to measure the effectiveness of the website UX.
To measure the success of the task first it’s essential to define the task or goal clearly so that users are able to know what they need to do and why. These tasks may include completing a registration form, buying particular products/services, offering email and other details for a newsletter, and many more. A website can offer different tasks depending on its niche but will have the same goal to achieve.
Although the success rate metric will not allow you to define why your site visitors fail or how well the user performs. But it will surely help you to get a detailed idea about the website user experience you are creating and offering to your audience. When you start to analyze tasks’ success rate then it’s always recommended to start with tracking first-time user success rate and how it changes over time.
This way you will be able to analyze why other customers are not performing the tasks and what you can do to improve them. The reason why most businesses look to hire an experienced website design company for their business is that they are aware of the fact that every experienced professional will test the website UX/UI effectiveness before delivering the final website to the business.
3. Usability testing
When it comes to measuring the effectiveness of the website UX then it’s always recommended to look into your website usability testing. One of the best ways to test your website usability is by asking your site visitors about how they feel while scrolling and navigating through your website. While new users and customers might not show interest in filling out the survey form, it’s recommended to reach out to the existing customers that can offer you a detailed idea about the website’s usability.
Not only that but you can even reach out to your close friends and family to do a small usability check. You can ask them to navigate your website, fill the available form, and if possible make a purchase so that you can get a better understanding of how your new user will feel after landing on your website. By performing a usability test you will be able to identify what works and what doesn’t in your website design.
Your existing customers and closed ones can offer you detailed ideas about what steps in your website are easy and steps that are taking time. Not only that but you will also be able to get a better understanding of your website navigation and most importantly user experience. Finding answers for these criteria; are will help your website in enhancing the user experience as well as conversion.
During the usability testing process, you can also ask them whether they came across any point where they felt like leaving the website for some or other reason. If you are getting your website designed by an experienced wordpress website design company then you don’t have to worry about the website usability as they will ensure to create a highly responsive and result-driven website design that drives more traffic and conversion to your website.
4. Task completion time
The next thing you can look into while measuring your website user experience (UX) is the time taken to complete the task. From the name you can easily recognize that metric offers you a detailed idea about the time taken by the user to complete a particular task on your website. It can be measured in minutes and seconds as well. Different site visitors will have different completion times for the same task and it will vary depending on multiple factors.
A fluctuation in seconds and sometimes in minutes happens depending on how users use your website. But if the fluctuation happens frequently on your website then you need to look into what is making it difficult or taking time to complete the particular task. The time taken to complete the particular task can be analyzed in multiple ways but one of the most common ways to define the time to complete a particular task is by taking the average time spent on each task.
Once you have to average then you will be able to determine your website UX effectiveness. The less time it takes the user to complete the final take the higher optimized your website UX will be. On the other hand, if it is taking longer for the user to complete the particular task or the task completion time is failing to match the average time on task then you need to look into eliminating all the potential problems involved that discourage users from performing the desired action.
Remember if it is taking more and more time for users to compare the particular task then they will simply abandon your website and look for some other options. So by looking at the time completion task metrics you will not only be able to optimize your website user experience but also the conversion as well.
If you are getting your website designed by an experienced WordPress web design company then you don’t have to worry about the website UX/UI as they will ensure creating a highly optimized website design that drives more traffic and conversion on your website design.
5. How site visitor navigate your website
When it comes to measuring your website’s UX effectiveness then it’s essential to look at how your site visitors navigate your website design. Website navigation is one of the most important elements that decide the success and failure of your website. Most of the time websites are able to create an appealing design to grab more and more user attention. But when it comes to website navigation, then most of the websites fail to offer streamlined navigation that results in a poor user experience.
By looking at how your site visitors navigate your website will allow you to get a detailed idea about what your site visitors are doing after landing on your website and where they are clicking. By looking at the heatmaps you can easily identify where users are clicking on your website. This way you will be able to get a clear idea of whether the website UX you are creating and offering is hurting or helping your website.
When analyzing the website navigation you can look at both positive and negative responses. There are high chances that a specific layout color might be grabbing the user’s attention whereas others might be ignored by your site visitors. Not only color but you might also discover that the user might be taking action on the particular button but ignoring others. With the help of this data, you will be able to make adjustments in the navigation so that your important CTA’s do not miss out on users’ eyes.
So when it comes to measuring website UX then it’s always recommended to look into your website navigation. If you are someone looking to improve your website navigation then make sure to check our blog on Website Navigation Guide: Improve Your Website navigation Using Proven Tips In 2021
6. User Error rate
The error rate is something that every website and business should look into as it helps in evaluating user performance. By looking at this particular metric you will be able to get an idea of the total number of mistakes made, where they were made in your website, how a design can produce a different type of user experience, and most importantly how usable elements and design are for your website and site visitors.
The error rate and usability of your website are very much connected to each other or we can say the usability of the website becomes the source of errors. When we say error rate then it’s more about user mistakes like using the web address in the Ip address box and more. When it comes to analyzing user error rate then you need to have a clear idea of what constitutes failure and whether a small failure in your website is calculated as the error or not.
The error rate in your website can be calculated in multiple ways depending on the various error opportunities in your task. For example, the forms in your website can have multiple error opportunities as they contain multiple options or fields. A task can have many error opportunities so you need to have a clear idea about what you need to track or measure. You might wish to track only the password field or both passwords as well as email.
To calculate the error occurrence tasks you can divide the total number of errors occurring (all users) by the total number of error opportunities. On the other hand, if you have multiple error opportunities to track in single tasks then it’s recommended to average error occurrence rate. To do that you can divide the total number of errors by the total number of task attempts.
7. Track Pageviews and time spent on page
When it comes to measuring the effectiveness of the website UX then another important metric you can track is the page views and time spent on the page. Well don’t get confused here, the time spent on a task should always be less so that users are able to quickly perform the final action without facing any difficulties. Whereas the time spent on the website and web page should always be more.
If your website is getting more page views and total time spent on the website then it’s a clear indication that your website is optimized for better performance and user experience. Your site visitors might be feeling comfortable while scrolling your website and enjoying the experience offered by your website. On the other hand, if your data indicates that your website is getting less page view and time spent on the page then you must look into your website navigation and the whole user experience.
When you start to measure your website user experience you can take the average of the page view and time spent on the page metric depending on that you can identify how long you want your site visitors to be on your page. If the metric fails to meet your expectation then you can conduct testing to identify why users are leaving your website or failing to engage with the content you are offering to them.
Not only that but if users are spending more and more on a single page then you need to look at optimizing your web page. Because there are high chances that your site visitors might be failing to identify the CTA, understanding the content, or the design of your website and web page. So when it comes to measuring your website UX then it’s always recommended to look into your website pageviews and the average time spent on the page.
8. Bounce rate
When you start analyzing your website UX effectiveness then it’s always recommended to look at your website bounce rate. The bounce rate will help you identify how many people visited your website and left quickly without performing the desired action. A bounce rate can occur due to a number of reasons starting from irrelevant content and heating to slow loading visuals and many more. If your website is getting too much of a bounce rate then you need to test every small element because a high bounce rate can harm your website ranking as well.
One of the most effective ways to reduce bounce rate is by testing every small element including the website navigation. If any element in your website is becoming the primary reason behind the high bounce rate then you will be able to eliminate it during the testing process. Remember that website navigation, content, and other elements are all part of website UX. A small flaw in any of the factors can result in a poor user experience. That is the reason why by looking at your website bounce rate you can easily measure your website UX effectiveness.
When it comes to testing the effectiveness of the website navigation or elements or redesign the website then it’s always recommended to hire an experienced wordpress web design company that can help you to create a highly attractive and conversion-centric website design that helps in driving more ROI for your business.
9. Make use of the survey & feedback form
To measure website UX effectiveness you can find the number of metrics on your analytical tool that can offer you a detailed idea about how your website UX is performing. But another way to find your website UX effectiveness is by asking the question directly to the user. Yes, the survey and feedback are the most effective way to get an in-depth idea of whether your site visitors are able to access and interact with your website design or not.
You can add 7 to 8 multiple choice questions in your survey/feedback form along with an optimized comment box. You can ask about the scrolling/navigation experience, satisfaction, and many more. Not only that but you also ask whether they wish to share the product and service details with their friends, family, and others or not. When it comes to navigation and accessibility check you can ask them whether they found the product they were looking for on your website or not.
Feedback forms and admin survey forms are the most effective way to test your website UX. If you need further help related to how you can test your website effectively or how effective is your website UX then it’s always recommended to hire a highly experienced website design company for your website and business.
Conclusion:
By now you must have a good idea about how you can measure your website UX effectiveness. There are other metrics like engagement rate, conversion rate, and more that you can look into while measuring your website UX. In short most of the metrics in your google analytics can help you to measure your website UX. But it’s not only able to measure your website UX. If you wish to make your website more engaging and result-driven then you need to focus on enhancing your website user experience.
Whether you are designing a new website or planning to redesign the existing one you might assume that you have done everything. But when it comes to checking the result then you might start finding flaws in your website design. An effective website needs to help your business grow in the competitive marketplace. That’s the reason why you need to always measure your website UX/UI effectiveness.
The reason why most businesses look to hire an experienced website design company for their business is that they are aware of the fact that an experienced wordpress web design company brings their years of experience in creating a highly attractive and conversion-centric website design that helps in driving higher ROI for their business.
Frequently Asked Question:
How do you measure website effectiveness?
When it comes to measuring the website effectiveness the website can look into multiple metrics like:
- Total number of site visitors
- Average page views
- CTA click-through rate
- Average time spent on the page
- Percent of the new session
- The bounce rate of your website
- And many more
If you are looking to create a highly attractive and conversion-centric web design that helps in driving more than it’s recommended to get in touch with an experienced website design company for your business website.
What is KPI in the website UX design?
The key performance indicator is one of the most effective ways to measure the effectiveness of the website. When it comes to measuring the website UX KPI then you can check the following rate:
- The task completion rate
- The time spent on completing tasks
- User navigation and search
- Error rate
- System usability scale
- And many more
If you are looking to improve your website UX/UI by redesigning your existing website then it’s recommended to hire a highly experienced wordpress web design company that can help you to create a highly attractive and conversion-centric website design for your website.
How do I improve UX on my website?
When it comes to opening the website UX then you can look into multiple factors:
- Make use of sufficient white space
- Focus on enhancing your website speed
- Highlight your CTA clearly
- Make use of bullets to highlight important points in your website content
- Offer optimized images to your site visitors
- Create attractive and targeted headlines for your website
- Always stay consistent
- And many more
If you are looking to create a website interface that matches your site visitors expectation and encourages them to perform the desired action then it’s always recommended to get your website design by an award-winning website design company who can bring their years of experience in creating a highly attractive revenue-generating web design for your business.
What makes a good website UX?
When it comes to creating a good website UX then there are a number of things that are taken into account. Starting with the graphics of the website to the elements and navigation of your web design can contribute work making a food website UX. By creating a good website UX you will not only be able to convert your site visitors but also encourage them to return back on your website to make their future purchases. So if you wonder what you need to consider while optimizing your website for better UX then it’s recommended to start by engaging the layout, the design of the website content.
There are a lot of things that go into creating an optimized user experience. That is the reason why it’s recommended to hire an experienced wordpress website design company that can help you to create a highly attractive and conversion-centric website design for your website and business.
What are the important UX design principles to follow when designing a website?
Here are some of the important principles of UX design that you can follow for your website:
- Make sure your website meets user needs
- Have a clear and well-planned hierarchy
- Keep consistency in the design
- Make accessibility your first priority
- Context is always the key
- Keep usability as the first priority
- The fewer visuals are always considered more
- Make use of simple and user-friendly language
- Use clear and powerful typography
- Get feedback of your design form you cite visitors and closed ones
- Add personality to your design for a professional appearance
- Create a design that guides your site visitors to the final action
- And many more.
If you wish to create a website design highly optimized for offering a better user experience then it’s always recommended to consult with an experienced website design company for your business because their years of experience will allow you to create a highly attractive and engaging website design that encourages your site visitors to become your paying customer.