Emails are one of the oldest forms of communication and today it has become one of the most effective ways to communicate and nurture potential customers. But with the increase in the number of customers, it has become difficult for businesses to run and manage email marketing campaigns.
That is the reason why businesses and websites make use of an email marketing service or tool to create and run various campaigns with a goal to target and convert maximum numbers of audiences. But with the bunch of email marketing services available selecting the best one for your business can be difficult, mainly for the new beginner.
If you are looking to find the best email marketing service for your website and business then you have landed on the right article where we are going to highlight some of the best email marketing tools that come with different attractive features that can help you to make your campaign more effective and impactful.
If you are an existing user then you must have heard about some of the popular email marketing service providers like constant contact, Mailchimp, and more. But there are a few more email marketing service providers that come with a great feature that can be used by all types of websites. In the coming paragraphs, we will be highlighting all of them.
Table of Content:
- An Overview of Email Marketing Service and Tool
- Why is it important to select the best email marketing service?
- What features to expect from an email marketing service provider?
- Best Email Marketing Service Provider To Select In 2021
An Overview of Email Marketing Service and Tool
Email marketing is considered one of the best mediums that allows brands and businesses to connect with their potential customers, spread awareness about your brand and most importantly nurture them with a goal to convert them into paying customers. Compared to other forms of marketing email campaigns can deliver higher ROI. If you are able to set up your email campaign properly then it can be extremely lucrative.
Managing the campaign from the excel sheet or writing and sending emails manually can be a difficult and time-consuming process. Sometimes managing things manually not only takes time but there are high chances that your marketing executive can commit some mistake by sending the wrong email to a different set of subscribers which can directly affect the outcome of your email marketing campaign.
Selecting the best email marketing service or tool for your website helps you to make your email marketing campaign more effective and conversion-centric. Every email marketing service comes with an abundance of advanced features that allows you to create, manage, and most importantly analyze campaigns so that you are able to drive the desired results.
If you look at most of the email marketing services then there are high chances that you will find similar features which makes it difficult for you to select the best email marketing service provider for your website. That is the reason why we have created this article that will not only help you to find the best email marketing service but we are also going to highlight some tips that you can consider while selecting an email marketing service for your business.
So in this article, we are going to highlight the importance of using an email marketing service for your website, how you can select an email marketing service provider for your business, and lasting some of the best email marketing tools that you can use in 2021.
Why is it important to select the best email marketing service?
As mentioned earlier, emails are one of the best and cost-effective ways to connect with potential customers. Gone are those days when websites and businesses used to create email campaigns manually and used to send bulk email using tools like outlook. Yes, still it is the practice used by various small businesses with fewer subscribers.
But if you are someone whose email list is continuously growing then it’s time to set up an account with an email marketing service like constant contact, Mailchimp, and more. We will highlight more in the coming paragraph. Designing an email is something that needs some time and practice mainly when you are looking to create an email marketing campaign manually (through coding email). Just like web design, coding emails are considered as an old school practice and no beginner wishes to fall into the tech-related work, mainly those who have less to no idea about the codes.
That is the reason why websites and businesses make use of email marketing services as it helps the site owner to create an attractive and conversion-centric email with a goal to drive maximum relates from it. There are other reasons why every small and large scale business should use the email marketing tool to create and run different campaigns for their business below we are going to list a few of them:
1. Comes with pre-built templates
One of the primary reasons why most businesses opt for email marketing services is that they get access to the huge library of pre-built email templates that can be used to create and send attractive and beautiful emails. Not only that but the pre-built template comes for different purposes so that users are able to select a template depending on their requirement. Some of the pre-built temples can be better than others but among the huge templates offered by the provider, you can select the best one for your campaign.
Using email marketing tools for your business not only saves time that goes into designing the template but you get a sense of confidence that the design you are offering will work across all the popular email clients like Gmail, Yahoo, Hotmail, Outlook, and more. Because most of the time websites that are sending email to their subscribers fail to deliver because the temple and design don’t work across all the platforms that is the reason why site owners make use of email marketing tools because the templates are tested to work on all platforms.
2. Allows you to customize the template
As we mentioned you get access to a huge library of pre-built templates with email marketing tools but it’s not important that every template will meet your expectations in terms of color, fonts, and more. Email marketing service provider not only offers pre-built templates but also allows you to customize the default templates color, fonts, images, and more. Some of the popular email marketing tool providers offer a fully customized dashboard that allows you to change and add elements to your email templates.
Yes, you read it right, an email marketing service provider also offers a template editor where you can easily add, remove, and change the style of the template so that it fits your business. The template offered by the provider may look attractive but still, you can make the changes in the template so that it relates and reflects your brand.
4. Protection from Email spamming
Whether you are aware or not but email spamming has been around since the beginning. Spammers find different techniques that allow them to breach all the filters and protection which most email service providers put in to protect the emails. The sad part is most of the business and website fall into this trap until they are using a reputed email marketing service provider to send emails.
Mainly if you are sending bulk emails then there are high chances of getting into these types of traps that is the reason why we recommend making use of a reputed email marketing service provider. Apart from that if you are sending bulk email from Gmail, yahoo, and other email providers then there are high chances that you could get yourself shut down from that particular service provider or from your own internet provider. Instead, we recommend making use of popular email service providers like constant contact, Mailchimp, and more.
5. Detailed Analytical Report
Without knowing how your email marketing campaign is performing among the audience you will not be able to analyze and improve future results. Just like you analyze your website performance through google analytics you can also analyze your email performance through email marketing campaigns. Most of the email marketing service providers offer an intuitive analytical dashboard that allows marketers and site owners to analyze their email marketing campaign performance.
Having a detailed report about your email marketing performance allows you to identify the section where you have to improve and also help you to optimize your existing email campaign for a better outcome. So if you are not using an email marketing tool then you might be losing some of the valuable insight about your campaign performance.
6. List Management
Apart from the above reason list management is another reason that encourages websites to opt for email marketing services. An email marketing tool allows you to manage your email list automatically for example if a user wants to opt-out from the email list then they click on a link and they are automatically removed from the list. You don’t have to remove it annually. In the same way, if a user fills the signup form and becomes your subscriber then they automatically get added to your email list.
No matter whether you are placing your signup form on your social media page or on your website or on different platforms email marketing services will automatically add newly signed up user information to your list.
7. Don’t have to worry about the rules
If you are currently using email for marketing purposes then you must be aware of the CAN-SPAM Act of 2003 the first national standard act for sending commercials. One of the rules stated that your email should contain a place where your subscribers are given an option to out of receiving future emails. If you are failing to follow the CAN-SPAM act then there are high chances of getting your official email id banned from the server.
Using email marketing services for your website to ensure that your business is following the standard. Instead of adding those standard manually email marketing tools takes care of it by automatically adding these standards automatically in your mail. If any country is having specific laws related to email then the email marketing service will automatically analyze it depending on the geolocation.
What features to expect from an email marketing service provider?
Now that you know the importance of using an email marketing service for your website next comes another. Next, we are going to highlight some of the important features that marketers and site owners should expect from the email marketing service provider. As we have mentioned earlier some of the popular email marketing services offer plenty of advanced features that you can consider while selecting your website. But before that, you need to ensure that you actually use it for your website.
Simply selecting an email marketing service depending on the various advanced features for your website and business is not a wise man’s choice. Instead, you can identify your requirement, and depending on that you can select an email marketing service this way you will be selecting the best email marketing services at a lesser price.
Today in the market you will find many email marketing service providers who will be offering very similar sets of features and functions like skiing bulk meals, pre-built templates, template editor and, and more. Apart from that, there are other basic features that you can expect from your provider for better results. Below we are going to list features that you should consider while email marketing service:
1. Message Automation
We don’t have to mention the importance of message automation as it allows websites and marketers to automatically generate and send emails in response to the action performed by different users on different platforms.
For example, if a user is subscribing to your newsletter then sending a welcome email manually can be done only when you are getting fewer subscribers. But what if your website drives a high amount of traffic and you get a minimum of 30-50 subscribers daily. Then it will be difficult for you to send a welcome email individually and it’s a time-consuming process too. That is the reason why you need message automation using which you can create automated welcome series.
Through this type of automated email, you can thank users for subscribing and you can also offer an opportunity to confirm a subscription. This way you can trigger a few more automated emails that can include coupons for subscribing and more. Apart from that if a user is failing to subscribe to your message then you can send a follow-up email after 48 hours.
There is a lot of advantage of having message automation. Message automation is one of the important features that you can expect from your email marketing services. As it can ease your job and ensure that you don’t miss out on any of your users who recently unsubscribed to your newsletter.
2. Mobile ready emails (Responsiveness)
We don’t have to mention that every email marketing service provider allows you to create and send emails either in plain text or in HTML format. But in today’s mobile-driven marketplace where users are accessing websites, emails, and other aspects from mobile devices it’s important for you to create a responsive mobile-ready email for your campaign. Because most of the emails today get viewed on the mobile and you can’t predict from where your new recipient will be opening the email.
Earlier having a mobile responsive email used to be the feature but now it has become essential for you to send mobile-friendly emails. Because your first impression defines whether your subscribers will convert into paying customers or not. And you don’t want to miss the opportunity just for some minor reason (responsiveness). Today almost every popular email marketing service provider offers mobile-responsive templates but if you are sketching any free services for your website and business then we recommend checking whether the features list includes responsive templates or not.
3. Advanced Segmentation
When it comes to email marketing than sending targeted emails that match subscriber’s expectations can offer your more lucrative results. For email, if a user just signed up for your newsletter and instead of introducing your brand and product you start pitching your products then it can create a negative impression. That’s the reason why it’s important for you to segment your email list.
Advanced segmentation is another feature that you can expect from the email marketing service provider. Email automation is important but it can be more effective when you have a segmented list for your campaign. If you are already segmenting your current email list then we recommend going a bit more advance so that you are able to send more target emails. Segmentation can help you to separate the female customers from your male ones. But with advanced segmentation, can help you to separate plus-sized females from the list of petite females, Which means females that are more into buying jewelry from the females that are buying from clothes and shoes. The way you can spend more targeted emails depending on their purchase history.
4. Advance list maintenance
Most of the website falls into the trap of selecting an email marketing service provider that offers all the basic features like bulk email sending, pre-built templates, analytical dashboard, and more but does not come with list management features. So list management can be another feature that you can consider while selecting an email service provider for your website and business. Adding and removing email subscribers manually can be a time-consuming process and sometimes there are chances of missing out on adding or removing the names of your subscribers.
That is the reason why we recommend selecting an email marketing service that allows you to add and remove subscribers automatically from your email list. Apart from that, you can also expect features that automatically remove invalid email addresses from the list. Not only that but the email marketing service provider should also remove emails that are failing to get delivered after some number of trials. Apart from the opt-outs, subscription charges and more should be the features included in the list management.
Best Email Marketing Service Provider To Select In 2021
1. Constant Contact (best email marketing service provider 2021)
First in the list of best email marketing services we have one of the popular and widely used email marketing services called “Constant Contact”. The email marketing service offered by constant contact is used by all types of businesses including a small newly started business to multi-million dollar corporation. One of the primary reasons that encourage all types of businesses to select constant contact is the beginner-friendly interface and advanced features offered by the email marketing service provider.
Using constant contact one can easily create new email campaigns and also manage the email list, contact, templates, and many more. You can make use of their 240+ pre-built mobile-optimized templates to create multiple email campaigns for different purposes. You Can easily customize the templates and all the templates offered by them are responsive so you don’t have to worry about designing the template from different devices.
Apart from that you also get access to unlimited email tracking, a built-in social media sharing tool, a free image library, Facebook ads integration, and more. You also get access to an advanced drag and drop builder using which you can add multiple elements and customize your email templates.
When you get started with constant contact you will be offered an option to select your industry and previous experience with accessing email marketing. Depending on the option you select you will get customized content and promotion ideas that you can use to create lucrative campaigns for your website and business.
Using constant contact one can leverage the feature of automation to create and send welcome emails and other triggered responses depending on the action your subscribers take on your website and different platforms. The email plus version of the tool comes with more advanced and powerful features like drip campaigns, surveys & polls, online donation, A/B testing, email automation, and more.
Not only that but constant contact offers you customer support, live chat support, phone calls, emails, and community support so that you are able to resolve your issues using one of their support systems. If you are new to access the email marketing tool dashboard then you can use the resources and other online training as well as an in-person live seminar to learn more about the software functioning.
Where there are other email marketing services that offer 14 days trial constant contact offers you a 30 days trial so that you are able to decide whether the platform is right for your website and business or not. The advanced features, streamlined support, and beginner-friendly interface makes the software one of the most reliable and trusted email marketing services for all types of businesses.
Features offered by the Constant contact:
- Comes with a powerful drag and drop builder that you can use to customize templates
- Creates survey form
- Get access to the beginner-friendly management system
- Launch custom deals
- Receive detailed reports
- Send birthday greeting
- Have access to the advanced analytical system
- Create coupons
- and many more
Constant Contact Pricing
Now that you are aware of constant contact features you must be looking to know the pricing of the email marketing services. Contact allows the user to select the pricing plan depending on the size of the email list. Yes, you read it right the leading email marketing service provider allows businesses to select the pricing plan depending on the size of subscribers and that is what makes it the email marketing service provider for all types of business. SO here is how the pricing is distributed
- $20 per month for 0-500 subscribers
- $45 per month from 501-2500 subscribers
- $65 per month for 2501-5000 subscribers
- $95 per month for $5001 – 10000 subscribers
Whereas if you are using email plus then the pricing range differs
- $45 per month for 0-500 subscribers
- $70 per month for 501-2500 subscribers
- $95 per month for 2501 – 5000 subscribers
- $125 per month fro 5001 – 10000 subscribers
2. Hubspot (best email marketing service provider 2021)
Nest in the list of best email marketing service providers 2021 we have another popular name not only for email marketing but from the whole inbound marketing it’s none other than “Hubspot?
Hubspot is another popular and widely used email marketing service provider that offers a bunch of advent features using which you can easily create, personalize and optimize your email campaign for better and effective results. With the advancement in email marketing technologies, the need to create personalized email and campaigns is continuously growing, Hubspot allows you to do that.
It’s not only limited to offering the best email marketing services but Hubspot also offers CRM solutions, marketing, sales, customer service to content management. In short, if you’re looking for a tool that allows you to manage multiple aspects of your website then Hubspot is the right tool for your website. The email marketing service is part of the CRM package.
Using HubSpot email marketing services you can customize the email depending on the subscriber’s stage in the sales funnel. You can make use of the pre-built offered by the platforms to create your own unique email for your campaign. Hubspot offers a drag and drops editor using which one can easily customize the email templates to create more converting designs for your campaign.
The interface offered by Hubspot is easy to use and can be accessed by the beginner. Using the intuitive dashboard one can easily customize the layout, add various call-to-action buttons, images, modify the color, and more. Apart from that, you can also make use of their advanced personalization tool to personalize your emails with a goal to boost your email open rate and click-through rate.
The A/B testing tool offered by the platform is comparatively better than other platforms. The analytical dashboard makes it easy for you to analyze which of your campaigns are performing better and where you need to improvise for better results. Depending on the data you receive you can easily determine what your campaigns are not getting more open rate and which subject lines are getting more peon rate and the content and call to action helping you to drive more traffic and sales.
So if you are looking to opt for a tool and services that offer whole inbound marketing services then there is nothing better than Hubspot because their CRM package comes with email marketing services.
Features offered by Hubspot:
- Comes with a drag and drop editor
- A/B testing
- Create your own HTM emails or make use of pre-built templates to create email
- Allows you to schedule email up to one year in advance
- Offers responsive templates
- Hubspot mandate unsubscribe feature (CAN-SPAM law)
- Advance analytical dashboard
- And many more
If you are looking to opt for HubSpot email marketing services then it’s essential to know about the pricing offered by the service provider. Hubspot email marketing service is totally free for selling up to 2000 emails per month, but if you are looking to access more advanced features, then you can upgrade and shift to the paid service that comes for $50 per month.
3. Mailchimp (best email marketing service provider 2021)
When it comes to selecting a free email service provider that allows websites to manage and send email then “MailChimp” is the name that always comes on the top of the list. Mailchimp is one of the most popular and widely used email marketing services with more than 11 million users managing 4+ billion contacts worldwide. In short, we can say Mailchimp is the industry leader when it comes to email marketing.
The email marketing tools come with all the basic and advanced features required to manage and enhance your email marketing efforts. Using the features and functions you can actually convert your subscribers into paying customers. Mailchimp offers a simple drag and drop builder where you can easily customize the templates.
Not only that but the plugin comes with other features like autoresponder, segmentation, analytics, and more that can help you to make your email marketing efforts more effective and fruitful. Even the basic or the free version of the tools allows you to manage and run multiple campaigns. Apart from that using the Mailchimp advance feature you can set up delivery time if your subscribers are sitting in different time zones and segment subscribers based on their geolocation.
Mailchimp can be easily integrated with popular CRM and website builders like wordpress, Magento, Shopify, and many more platforms. Wherever you are a blogger, recently started a business, or running an enterprise-level business MailChimp is the best and affordable email marketing tool for all types of businesses. But when it comes to selecting a tool that comes with all the marketing automation features then there are other platforms better than Mailchimp like HubSpot and more.
As the number of users is growing Mailchimp is constantly focusing on adding more advanced features. Apart from that the support offered by Mailchimp separates it from other email marketing tools, using their live chat support feature, emails, and more you can always reach out to their agents. Apart from that, there are multiple videos as well as text-based tutorials available that can help you to get started with the tool quickly.
The dashboard offered by the email marketing service provider is simple and intuitive making it the best for beginners. So all in one if you are looking for a free email marketing tool that comes with all the basic features required to create and run email campaigns.
Features Offered by Mailchimp:
- Comes with pre-built email templates
- Offers drag and drop features
- Create custom forms
- Automation ‘
- Email delivery
- A/B testing
- Multi-User Account
- Social sharing feature
- Analytics dashboard
- And many more
As we have mentioned earlier MailChimp offers free services to users and the free version comes with 7 marketing channels, basic email templates, 1 click automation and more. But there are other advanced features that come in the paid version of Mailchimp. So below we are going to highlight pricing plans offered by Mailchimp:
- $0 for the free version of the tool
- $9.99/month for the essential plan
- $14.99/month for the standard plan that comes with advanced audience insight, custom templates, and more
- $299/month for the premium version that comes with all the features of essential, standard, phone support, role-based access, and more.
4. Sendinblue (best email marketing service provider 2021)
Constant Contact and Hubspot might be the industry leader but there are other email marketing service providers that you can select for your website and business in 202. Next in the list of best email marketing service providers, we have another popular name called “SendInBlue”. The email marketing service provider offers a fully automated email marketing solution for all types of business. Compared to other platforms Sendinblue is considered one of the emerging email marketing platforms in Europe.
Sendinblue offers the SMS as well as email marketing solutions. Apart from that, the platform is also available in the free various making it possible for all size businesses to leverage its email marketing feature. Yes, the paid version comes with a more advanced feature that allows you to send transactional emails, automated follow-up emails, user segmentation, and more. But the features offered in the free version of the software is sufficient enough for small businesses to run and manage email marketing campaigns.
The platform is absolutely beginner-friendly which means users that are not handy in accessing these types of platforms can still access it with proper instruction. You Can make use of the drag and drop builder offered by email marketing to create attractive templates for your email campaigns. The platform uses an AI algorithm to suggest the best time to send bulk emails.
So Sendinblue is the best email marketing platform for small as well as large scale businesses. If you are someone looking for SMS services for your website then you can make use of Sendinblue so that you can manage emails as well as SMS from the same dashboard.
SendInBlue Pricing plan
As mentioned earlier the platform comes with a free as well as paid version so if you are planning to access the free version of the dashboard then you can send up to 300 emails per day but the email you dense will have the branding of Sendinblue. But there is another paid plan offered by the Sendinblue email marketing service provider:
- The lite plan comes for $25per month for 40000 emails and no sending limit
- The essential plan comes for $66/month for 120,000 emails per month and also offers some of the advanced marketing automation features
- To know the enterprise plan you need to contact the service provider
5. Aweber (best email marketing service provider 2021)
Aweber is another popular email marketing service provider that comes with a bunch of advanced features. The email service provider has been there in the market for more than 20 years with more than 1 million users making use of their service to run their email campaigns. Aweber offers a wide range of email marketing services for all types of businesses including small as well as medium-sized businesses.
If you are someone looking for an established email marketing service provider that offers a bunch of email marketing features then there is no better option than Aweber. The simple interface offered by the email marketing service provider makes it easy for the user to get started quickly. Aweber integrates easily with most of the popular platforms like wordpress, Magento, and more. =
The reason why it is preferred by most small businesses is that they get access to the feature with every plan including the advanced tools. Apart from that you also get access to the HTML email templates, list management, a/nn testing, autoresponder, analytics, and more. On top of that, you also get access to their 24X7 customer support which makes it easy for the small business that is just getting started. Not only that but you can also use the support options offered by the platform like live chat, phone support, live webinar, and more.
Using their drag and drop builder you can create and customer the existing template and landing page with a goal to drive more traffic and conversion. You also get access to the AI-powered design assistant to build branded email templates. The templates offered by the email marketing service provider are mobile responsive. All in one Aweber is the right fit for beginner and small businesses looking to use email marketing services for their website.
Same like Mailchimp and Sendinblue Aweber also offer free services but it’s limited to 500 subscribers but there are paid version of the software that comes with more advanced features using which you can make your email campaign more converting so let’s take a look at them:
- $19/month for 0-500 subscribers (unlimited emails and all the features)
- $29/month for 501 -2500 subscribers
- $49/month for 2501-5000 subscribers
- $69/month 5001-10000 subscribers
- $149/month for 10001 – 25000 subscribers
By now you must be aware of the list of best email marketing services that you can use for your website. Instead of listing a bunch of tools, our highly experienced marketing team has listed popular and widely used email marketing service providers that are offering all the services required to run and manage multiple email campaigns.