SEO is one of the most important parts in a website design. The more SEO optimized your site the more revenue you will generate.
With that in mind, let’s talk about three primary strategic SEO and their trade-offs.
- Traffic vs. Relevance
An SEO strategy definitely needs relevance in the game plan. Because having traffic from users who don’t even have a clue what your website is about then it’s a complete waste. Except when you need more traffic.
Consider the following:
The Disadvantages of a High Traffic Approach
- Keywords play a major role in getting high traffic regardless of their relevancy.
- Less relevancy means more bounce rate. Which in turn, Will affect the companies with poor strategies.
Pros of a High Relevancy, Low Traffic Approach
- Decreased bounce rates.
- Less keywords are required.
- Potential to get new targeted visitors, Who will buy products.
- More relevant natural anchor text in your earned links.
The Disadvantages of a High Relevancy Approach
- Implementing high relevance keywords search is pretty difficult and the same as getting high traffic.
- High relevance doesn’t mean high revenue.
- High relevancy strategies are difficult to scale, especially without loyal customers.
- It can limit your brand’s capabilities as such you will be focused only on relevant products or searches.
- Consumer vs. Influencer
It’s pretty obvious that websites are meant to attract new consumers and every brand works towards that same goal of achieving revenue through their websites.
While influencers are people that will get you those consumers with their own methods.
Consider the following:
Pros of an Influencer, Industry Targeted Approach
- Bloggers, vloggers, journalists, and others industries are most likely competing to get more audience. Since they own their authoritative sites. It’s pretty easy to implement SEO.
- Sharing content on social networks will increase the total influence.
- Influencer-focused content can be appealing for B2B opportunities that you may not have considered.
Cons of the Influencer Approach
- The functions and methods of influencers who can reach your audiences and the businesses are pretty much same for every industry.
- Industry-focused content is not very effective.
Pros of a Consumer, Interest Focused Approach
- Consumers will always feel happy when they find information about the products they are looking to buy and they might buy the same products.
- Once they a product and are how about that, they will start trusting your brand and they might even become your new loyal customers.
- Consumer-focused content usually has more overall traffic potential.
Cons of the Consumer Approach
- Consumers will not have over control platforms that use followed links which can help your SEO and can rarely connect you to larger audiences of their own.
- Consumer-focused content is not meant for influencing new consumers.
- Trending vs. Evergreen
Balancing the choice between making content that appeals to people’s desire for novelty and content that stands the test of time is pretty hard to make.
Let us see if we can balance these two.
Pros of Content About Trending Topics
- Ongoing trends can give you a good idea about, which has the obvious SEO benefits in terms of earning links and revenue.
- It doesn’t matter how you deal with a new trend, it may not affect how your competitors will deal with that, sometimes you may get the upper hand.
Cons of a Trending Approach
- Be aware when choosing a trending topic. Make sure that no has published on the same.
- Trending topics may produce traffic, but it’s unlikely that it will last longer.
Pros of Content About Evergreen Topics
- This method will help you to gain more traffic whenever you publish a new article this will help you to do even bigger challenges in the future and you have the freedom to experiment new methods and testing a new way.
- Evergreen content is designed to solve problems that will continue to exist, while will also help your products to last even more time than usual. the connection between evergreen content and sales is often more direct, even for topics relatively high up the sales funnel.
Cons of an Evergreen Approach
- It can be difficult to earn attention from influencers for an evergreen topic without introducing some novel information. Acquiring this kind of information can be difficult because your competitors have already published those. It’s the survival of the fittest.
- Evergreen content typically needs demands more resources, as it should be more comprehensive, in-depth, and well produced than content about trending topics.
Everyone has their own method of dealing with things is different. Consider the above information as you develop your brand’s SEO strategy.